Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” But a lot of them stuck it out.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? News releases and their place in 2019. How important is multimedia storytelling (video, design and photography)? What would you drop and why? Where does coding and predictive analytics fit in?

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 137

Publicity Journalism Storytelling Survey 137

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.”

Survey 144

Survey Measurement Public Affairs Storytelling 144

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today. Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Marching into 2019, what is one change that you are excited about implementing? ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Do you have a strong story and storytellers? Post and image originally appeared in the WTIA blog, January 8 2019.

Strategy 60

Strategy Media Pinterest Storytelling 60

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Katherine Ellis.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Taking stock of what worked and what didn’t in 2019 will help set goals for both campaigns and the larger strategy as a whole. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Strategy 103

Strategy Trends Storytelling Journalism 103

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. content marketing (64%).

Survey 118

Survey Media Relations Corporate Communications 118

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019. Engagements to Christmas content in 2019. Not even late July, either. Katherine Ellis.

Web 116

Web Data Trends Brand 116

NewsWhip

SEPTEMBER 26, 2019

2019 has had more articles (270k) written about climate change and climate-related initiatives than any previous year. Katherine is a Content Strategist working at the confluence of journalism + marketing. If you’d like to monitor the conversation about climate change in real-time, check out NewsWhip Spike. Katherine Ellis.

Social Media 127

Social Media Media Instagram Facebook 127

Landis PR

MARCH 13, 2023

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. I was lucky enough to catch “Network” on Broadway in 2019. They find the criminal trail leading higher and higher in the White House.

Journalism 52

Journalism Film Ethics Television 52

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . 2019: 26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. Inaccurate tweets can spread like wildfire with dangerous implications.

Conference 98

Conference Internal International Travel 98

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Wishing you a safe and happy holiday season.

Writing 211

Writing Communications Marketing B2B 211

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Ethical Voices

OCTOBER 28, 2024

They do marketing, PR, journalism, but without any formal ethical guidelines to govern their conduct. I remember that it was, I think, in 2019, and this was a really good year for business before pandemic, before the world gets crazy. So in 2019, in our market and globally, you needed to have numbers, numbers, numbers.

Ethics 53

Ethics How To Crisis Internal 53

Communications Conversations

OCTOBER 10, 2019

While I think that number is very high, it’s also indicative of where we’re at in 2019. Yes, video storytelling is at an all-time high in terms of interest. I know, the survey did say “additional writer” and “brand journalism” were near the top of the list. But, so is audio.

Brand 79

Brand Branding Survey Conference 79

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Stephen Waddington

DECEMBER 15, 2021

The Institute of Development Studies has published best practice guidelines for inclusive storytelling. to £1.36bn in 2020 compared to £1.42bn in 2019. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. to £1.36bn in 2020 compared to £1.42bn in 2019.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. ” What’s happening in public relations is happening right now in independent journalism. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.”

Marketing 129

Marketing Content Marketing Advertising Advertising 129

NewsWhip

DECEMBER 5, 2019

If you want to see how diversity and inclusion is talked about in 2019 you can read our full report here. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis. Email Katherine via katherine.ellis@newswhip.com.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

MARCH 3, 2020

The company announced a rebrand late in 2019 and the Agility partnership is the second of its kind this year, with the TVEyes partnership noted above. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”.

Pitching 78

Pitching Instagram Survey Data 78

Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I He returned to the TED stage in 2019 with a gripping presentation on anxiety and depression.

How To 62

How To Film Interviews Employee 62

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? And that means you have to find the story.

Internal 68

Internal International Conference Public Affairs 68

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. By Robin Carr, LCI.

Social Media 52

Social Media Brand Branding Customer Service 52

PR 20/20

FEBRUARY 6, 2020

Overview: The MAICON Speaker Series was recorded live at MAICON 2019. Dave Gerhardt ( @davegerhardt ) was Drift’s VP of marketing until late 2019. Though the final episode was published in May of 2019, whenever I have the chance to talk about podcasts, this evergreen all-star demands a mention. Where to start: 8/26/2019 You 2.0:

Marketing 74

Marketing Conference Content Marketing Agency 74

NewsWhip

OCTOBER 18, 2019

Engagements to Houston Rockets Coverage in 2019. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Katherine Ellis.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Contently - Strategy

OCTOBER 24, 2019

When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Financial 61

Financial Banking Content Marketing Writing 61

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. An inside look at what happens when politics, journalism, education and religion become subject to the demands of entertainment. American Fire , by Monica Hesse.

Storytelling 28

Storytelling Education Television Government 28

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure.

Survey 377

Survey Media Relations Media Ethics 377