PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. Consider sending something that is trending, especially if you notice that it’s something a journalist covers often.

Report 206

Report Media Pitching Trends 206

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

NewsWhip

OCTOBER 23, 2019

Who were the top publishers on Facebook in September 2019? We have a full analysis of Q3 hot off the presses in report form , if you want to dive deeper into the trends for the whole quarter, rather than simply the month of September. The top websites in September 2019. The top articles of September 2019. million to 31.1

Facebook 106

Facebook Web Analysis Film 106

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. 2019 Global Communication Report. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

Inbound PR

APRIL 9, 2019

That's why I want to run you through some key trends within journalism, media and tech for 2019 that I learned about in a study done by Reuters Institute. 7 Tech Trends in Journalism and Media to Watch Out for in 2019.

Journalism 51

Journalism Trends Media Study 51

NewsWhip

JANUARY 9, 2020

As we close the first full week in 2020, and since it’s awards season, we decided to do some awarding for the best publishers on social in 2019. That’s why we’re awarding OneZero our newcomer award for 2019. . Dave Jorgenson (@davejorgenson) October 29, 2019. That’s right, it’s Whippies time! Top publisher on Facebook .

Reddit 88

Reddit Facebook Viral Journalism 88

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior?

Survey 195

Survey Journalism Agency Report 195

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. That’s up from 68% in 2019 and 51% in 2018. Top tactics in PR and comms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Ami Neiberger , CEO, Steppingstone LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Most people find independent journalism and earned media to be the most credible source of information. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? It’s something of a readout on the year in PR and marketing.

Marketing 78

Marketing Publicity Survey Study 78

NewsWhip

FEBRUARY 7, 2020

The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. Week 1: December 2019 / January 2020. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Journalism 163

Journalism Viral Writing Report 163

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Landis PR

JULY 19, 2021

This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. Here are just a few of their suggestions: Jonathan Klimke of Industrie-Contact recommended the German website PR Journal. Stephane also highlighted L’and , which covers trends affecting the PR industry. Let's Talk.

Blogging 119

Blogging Case Study Journalism Resources 119

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Taking stock of what worked and what didn’t in 2019 will help set goals for both campaigns and the larger strategy as a whole. If you’d like to stay ahead of trends in 2020 take a look at NewsWhip Analytics.

Strategy 103

Strategy Trends Storytelling Journalism 103

PRSay

MAY 6, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. This moment in time was referred to as the ‘Yee Haw Agenda’ and, by February 2019, it became a popular trending hashtag on TikTok.”

Radio 112

Radio Marketing Video Writing 112

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. billion mark in July 2019, as reported by WeAreSocial. Today, SJSU teaches social media in the Business, Communications and Journalism majors. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019. Engagements to Christmas content in 2019. Not even late July, either.

Web 116

Web Data Trends Branding 116

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” The Cision deal was announced in 2019 and closed this year. year-over-year.

Internal 146

Internal International Tools Software 146

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 91

Agency Trends Marketing Survey 91

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Branding Brand Fashion 97

Inbound PR

MAY 7, 2019

2,000 journalists from around the world to discover trends around the industry. With the massive spread of fake news and the decreasing trust in the media where half of the population doesn't trust the media, journalism in 2019 seems to be facing quite a few challenges. 5 Key Trends for Journalism in 2019.

Journalism 61

Journalism Pitching Trends Survey 61

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 172

Media Relations Media Pitching Survey 172

NewsWhip

SEPTEMBER 10, 2019

2019 has been a landmark year for IPOs, with a number of tech unicorns going public, following in the wake of tech giants like Facebook and Twitter. The most covered IPOs in 2019 . ,,,The vast majority of the coverage did come on the web, as there was little to no chatter on native Facebook Pages about IPOs this year.

Pinterest 23

Pinterest Web Facebook Data 23

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 95

Survey Media Relations Corporate Communications 95

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

MAY 21, 2020

Once again, even the lower publishers on the above list received over 25 million engagements, which would have easily seen them make the top ten towards the end of 2019. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Benedict Nicholson.

Facebook 128

Facebook Journalism Newspapers Analysis 128

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.

Measurement 115

Measurement Communications Survey Web 115

Bianchi Biz Blog

AUGUST 23, 2021

Can you tell us what types of stories, trends or issues are on your radar now? To that end, in 2019, I got to drive one of Formula E’s second-generation electric racecars in Spain. How long have you been in journalism and how did you get started? What isn’t being said?

Meeting 98

Meeting Report Transportation Media 98

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. million in sales.”.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 186

Marketing Content Marketing Data Social Media 186

NewsWhip

JUNE 10, 2020

Engagement to Italian content was fairly stable throughout most of 2019, hovering at around 40 million engagements per week. This was more than triple the engagements of any week since May 2019. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Journalism 78

Journalism Web Local Groups 78

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. If media relations is hard, so too is journalism and reporting. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. It’s not a game of numbers because the total number of players is finite. Once you get marked as spam, that’s it.

Media Relations 109

Media Relations Media Survey Pitching 109

Communications Conversations

OCTOBER 10, 2019

I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. While I think that number is very high, it’s also indicative of where we’re at in 2019. Yes, video storytelling is at an all-time high in terms of interest. But, so is audio. .”

Branding 79

Branding Brand Survey Conference 79

Stephen Waddington

JANUARY 12, 2019

Something new for 2019. I’m going to try something new for 2019 with my blog community. A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in the report. Let me know what you think. I’m en route to York on LNER for lunch with my daughters today. Let me know what you think.

Case Study 62

Case Study B2B Healthcare Twitter 62

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Muck Rack released a free online course called “ The Fundamentals of Media Relations.”

Pitching 84

Pitching Survey System Journalism 84