Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. The operations, the technology and the cultures are rarely compatible. Cision shakes up C-suite again Cision has swapped out its leadership again.

Software 182

Software Marketing Leadership B2B 182

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed But technology is good for the industry. How you use it is the issue.

Trends 155

Trends Communications Ethics Corporate 155

5W PR

FEBRUARY 18, 2025

This starts with assembling key decision-makers from legal, IT, communications, and executive leadership. Norwegian aluminum producer Norsk Hydro demonstrated this approach during their 2019 ransomware attack. The team’s first priority should be gathering verified facts about the attack’s scope and impact.

Communications 78

Communications Crisis Communications Crisis System 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Today, every company is a technology company. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Healthcare Government Leadership 156

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value.

Crisis 78

Crisis Privacy Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Today, every company is a technology company. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Healthcare Government Leadership 156

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. PR technology. Media relations only gets harder. 75% of PR pros say media relations is getting harder. Social media platforms.

Survey 143

Survey Measurement Public Affairs Storytelling 143

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. Though communicators feel these new technologies will be integral to the profession in the coming decades, many aren’t sure of their role today.

Study 132

Study Communications Technology Analytics 132

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. The issues drove headlines more broadly, across business and top-tier technology media. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019. For us, it’s a huge and growing part of our business and an exciting category.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 77% say they have “more” or “much more” responsibility for technology.

Marketing 79

Marketing Publicity Survey Study 79

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ). 36% said leadership appetite for making investments when a return is not immediately obvious. Want to Boost Revenues By 5.8%

Study 137

Study Survey Infographics B2B 137

PRSay

MAY 7, 2021

While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come. Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel.

Education 122

Education Technology Policies Leadership 122

PRSay

AUGUST 6, 2019

On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. Pop-up events fulfill our social media need and appetite to capture and share content from unique settings and experiences,” said Brooke Stern, a member of the Cornell University class of 2019.

Television 158

Television Instagram Consumer Newspapers 158

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. Millennials have surpassed baby boomers as the largest segment in the workforce.

Privacy 60

Privacy Mobile Ethics Conference 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 212

Marketing Content Marketing Data Social Media 212

Stephen Waddington

SEPTEMBER 7, 2021

Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT). Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135

Corporate Communications Public Affairs Resources 135

PRSay

JANUARY 17, 2019

“There’s a lot of uncertainty as we begin 2019. While the job market is strong, with low unemployment and strong hiring numbers, the stock market is in near-constant flux; trade concerns loom in many industries, including manufacturing and technology,” says Challenger.

Study 87

Study Ethics Leadership Technology 87

Sword and the Script

MAY 17, 2022

Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. That’s up from 17 interactions in 2019. Technology today is both more complicated and more important to business – so there’s simply more riding on such decisions. Each survey polled at least 800 people making B2B purchases. Image credit: Unsplash.

B2B 115

B2B Study Survey Comparison 115

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. The end of the year means recaps and 2019 forecasts that reinforce industry expertise or simply take advantage of holiday news holes.

Retail 136

Retail Creativity Leadership Agency 136

Cision

NOVEMBER 30, 2017

Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. establish thought leadership. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. increase brand awareness. What does this mean?

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JUNE 18, 2024

And business spent lavishly on technology. An audacious email subject line that had an open rate of 60% in 2019, has an open rate of “marked as spam” today. Growth-at-all-costs led many to close “bad fit” customers The growth-at-all-costs mandate caused too many companies to pursue customers outside their ideal customer profile (ICP).

B2B 163

B2B Government SMB Real Estate 163

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. Fast forward to 2019, and coverage earned online is king. This goes beyond crisis communications.

Brand 128

Brand Branding Reputation Corporate 128

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. Let’s take a look at the actual pitch that placed: . ” __.

Pitching 98

Pitching Company How To Study 98

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. This was buoyed by the rise of “legal operations” and was enabled through process reengineering and technology for improving collaboration, service delivery (including alternatives) and legal spend analytics.

Creativity 80

Creativity Study Survey Advertising 80

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology Internal 100

Stephen Waddington

MAY 26, 2019

These are the headlines from the Communicating Artificial Intelligence Survey 2019. The majority of survey respondents (84%) believe AI is opportunity for communication leadership. Method: Communicating Artificial Intelligence Survey 2019 The Communicating Artificial Intelligence Survey 2019 is based on a quantitative online survey.

Communications 74

Communications Survey Tools Data 74

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. For PR practitioners looking to place their female leaders in highly visible thought leadership positions, CES is one of the world’s largest stages.

Data 75

Data Automotive Transportation Mobile 75

Tribe Builder Media

OCTOBER 10, 2019

We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . Tribe Builder Media received the Gold Award alongside consumer brands such as Hyperice, Dell Technologies, Ltd.,

Consumer 40

Consumer Agency Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . Tribe Builder Media received the Gold Award alongside consumer brands such as Hyperice, Dell Technologies, Ltd.,

Consumer 40

Consumer Agency Media Software 40

PRSay

DECEMBER 19, 2018

Members were also interested in reading expert perspectives on effective and ineffective approaches to leadership; one highly-clicked-on story from 2018 was Entrepreneur ‘s “The 5 Worst Traits a Business Leader Can Have.” Here’s to a happy 2019, and another year of Issues & Trends! ” Tech trends.

Trends 112

Trends Crisis Corporate Course 112

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 125) “I managed the public profile of my company and my leadership team in all outlets.”. Some of this variety stems from the organizational chart. 135) “Speechwriter.”.

Employee 154

Employee Print Writing Survey 154

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories.

Social Media 177

Social Media Media Interviews Instagram 177