Onclusive

SEPTEMBER 17, 2019

Date and Time: 10/09/2019 at 10am PST. How website traffic and new customer engagement was measured. Why they wanted clearly defined and measurable goals for the campaign, and much more. In This Webinar You’ll Learn: How Airbnb and 23andMe leveraged a combination of earned and owned media to build a high-performing PR campaign.

Travel 57

Travel Measurement Trends Data 57

Onclusive

JANUARY 13, 2020

In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. Although in 2018 the digital health industry received a record breaking $8.1

Media Relations 305

Media Relations Media Financial Corporate 305

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 142

Measurement Communications Survey Web 142

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Brands are beginning to over-rely on data and measurement. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 151

Trends Communications Employee Enterprise 151

Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Onclusive

APRIL 24, 2019

The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Date: Thursday, April 25, 2019, 10AM – 11AM PST. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content strategies.

Data 57

Data Measurement Technology Strategy 57

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

Cision

MARCH 11, 2020

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

Measurement 178

Measurement Communications Study 178

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

PR Conversations

JUNE 28, 2020

This source, and my long-standing insistance on Don being credited, is acknowledged by Richard Bailey in his handy briefing on PESO at PR Academy Insights from September 2019. Coming full circle, in April, Gini posted PR Metrics: What to Measure in a PESO Model Program setting out metrics for each of the PESO categories from a PR perspective.

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

The Resolution Blog

FEBRUARY 11, 2019

In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. On March 5th, 2019 the way the score is calculated will be updated. This will the first major update to Domain Authority in years. Do you need to update clients or stakeholders?

Comparison 120

Comparison Engineering SEO Google 120

Agility PR Solutions

APRIL 25, 2019

A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. The […].

Consumer 115

Consumer Branding Brand Internal 115

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

Business Wire

AUGUST 23, 2019

In 2019, there are more ways than ever to connect with customers. But which ones really work?

Trends 274

Trends Analytics Measurement Publicity 274

Critical Mention

NOVEMBER 29, 2018

And 2019 figures to be more of the same. With data health on many marketers’ minds, expect to see investments in data cleansing projects in 2019, with a particular emphasis on CRMs and marketing automation systems. So, is your data healthy enough for 2019? Data clean-up projects. Google Data Studio adoption. Critical Mention.

Analytics 105

Analytics Data Trends Marketing 105

Onclusive

FEBRUARY 10, 2020

Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. ” . .” How does this impact earned media attribution solutions?

Media 273

Media Privacy Data Analytics 273

Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. That coverage is not typical for mid-size companies.

Data 273

Data Report Study Analysis 273

Stuart Bruce

APRIL 3, 2019

The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey.

Survey 124

Survey Publicity Crisis Communications Ethics 124

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

5W PR

MARCH 21, 2025

Take BitStarz’s 2019 launch campaign, which centered its PR messaging around cryptocurrency integration and instant withdrawals. Measuring PR Impact Clear metrics help quantify PR success. Success requires authentic storytelling, strategic partnerships, and consistent measurement of outcomes.

Case Study 78

Case Study Measurement Reputation Study 78

NewsWhip

OCTOBER 23, 2019

Who were the top publishers on Facebook in September 2019? The top websites in September 2019. The top articles of September 2019. Beyond these articles, there was a mix of the viral and the political in almost equal measure. . The top 25 publishers of August 2019. What content drove the most engagement?

Facebook 106

Facebook Web Analysis Film 106

Sword and the Script

APRIL 9, 2019

The 2019 version is soon to be released and I perused the coverage to see what was new. This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. It’ll be interesting to see if that changes in 2019 because last year, wage growth in the broader economy bounced up and down.

Publicity 107

Publicity Survey Comparison Report 107

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. How Livongo tracked, measured and reported on the success of their IPO-related content. Developed a narrative that landed high-impact stories and boosted influential coverage. How they used differentiated messaging to increase brand awareness in preparation for their IPO.

Media Relations 195

Media Relations Case Study Media Study 195

Contently - Strategy

DECEMBER 12, 2018

As a reward, they get to go through the painful process of spreading their expertise to the rest of the business, setting clear content strategies, measurement frameworks, and processes for creating content. In 2019, great content is an inherent part of good marketing. And in 2019, we’re going to see that become true.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 87

Measurement Survey Web Software 87

5W PR

MARCH 5, 2025

Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches. The most successful companies treat each crisis as an opportunity to strengthen their systems and rebuild stakeholder confidence through demonstrated improvements.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

MARCH 22, 2025

For example, when Whistler Blackcomb expanded its adaptive program in 2019, they issued detailed press releases explaining how new equipment would benefit different types of skiers. PR materials should explain instructor qualifications, safety measures, and risk management procedures.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

FEBRUARY 18, 2025

Norwegian aluminum producer Norsk Hydro demonstrated this approach during their 2019 ransomware attack. The company acknowledged the attack while emphasizing their containment measures and minimal client impact. This measured approach helped maintain client confidence through the recovery process.

Communications 78

Communications Crisis Communications Crisis System 78

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Marketing and Communications are converging as PR has evolved radically over the last decade.

Conference 225

Conference Storytelling Data Measurement 225

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Take the holiday season as an opportunity to reflect on everything you’ve done since January 2019 and see how much you’ve grown.

Agency 75

Agency Analysis Social Media Advertising 75

Onclusive

FEBRUARY 10, 2020

Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. Avast claims to have over 435 million active users on over 100 million devices.

Media 221

Media Privacy Data Analytics 221

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66