5W PR

MARCH 5, 2025

Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts. However, statements must be accurate and consistent across all platforms. Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

FEBRUARY 27, 2025

Managing these situations requires a careful balance of prompt action, clear messaging, and ongoing consumer education to protect both public safety and brand reputation. PR teams should regularly highlight safety testing procedures, compliance certifications, and quality control measures.

Communications 78

Communications Education Consumer Crisis 78

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you. Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Reputation Us

MAY 15, 2024

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. It’s clear that retaining staff supports your good reputation.

Reputation 78

Reputation Employee Financial Survey 78

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits.

Reputation 78

Reputation Financial Survey Consumer 78

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Reputation: Like A Priceless Asset.

Reputation 79

Reputation Public Affairs Survey Financial 79

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. It will take a while for eBay’s reputation to recover.

Reputation 77

Reputation Employee Film International 77

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Corporate 60

Corporate Reputation Survey Employee 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. Consistency and quality are key when building a reputation as an industry authority. CEOs can let their personalities show. Mullenweg comes off as a highly intelligent but also an emotional, relatable figure.

Case Study 178

Case Study SEO Film Video 178

PRSay

DECEMBER 27, 2018

For those of you who are Accredited and have at least 240 months (20 years) of PR or communication experience, there is one goal I’d like you to consider: becoming a member of the College of Fellows in 2019. Maybe 2019 is the right time. It builds brands, restores reputations and impacts many. Treat yourself as a ‘client.’

Case Study 74

Case Study Writing Energy Resources 74

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Fast forward to 2019, and coverage earned online is king.

Brand 128

Brand Branding Reputation Corporate 128

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. It will take a while for eBay’s reputation to recover.

Reputation 62

Reputation Employee Film International 62

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. in 2019, reaching a record $4.5 The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 183

Survey Marketing B2B Study 183

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at [link].

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Now the questions include: What can I do to manage and enhance the reputation of my company? Now the questions include: What can I do to manage and enhance the reputation of my company? Objectives must be specific and measurable. Measure and Improve.

Analysis 95

Analysis Infographics Internal International 95

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Measure the impact of your work and show how your leadership and advice helped reduce the crisis and saved the company’s and customer’s reputation. To learn more, come to our Interactive Crisis Wargame: Can You Save Your Reputation?

Crisis 90

Crisis International Internal Conference 90

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. Your 2019 reading list If you’re looking for inspiration or to further your own professional development this month, here’s a selection of books we’ve read over the holiday break, that we recommend. Sarah Hall and Stephen Waddington are back.

Radio 76

Radio Customer Service Small Business Analytics 76

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 28) “I build my clients’ reputations by telling their stories via the media.”. 28) “I build my clients’ reputations by telling their stories via the media.”.

Employee 154

Employee Print Writing Survey 154

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. But Marketing fundamentals remain constant. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Government Measurement Report 81

Wadds Inc.

FEBRUARY 15, 2023

The third part of the book comprises a more traditional guide on how to handle reputational threat in all contexts, featuring specialist advice from crisis management experts, on what to do before, during and after a storm hits, with analysis of recent high-profile stooshies, like those affecting TalkTalk and Uber.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic. b) Integrated marketing. per word.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

NewsWhip

JULY 21, 2020

Measuring the flight to quality. These were taken from a 2019 academic study on news source quality published in the Proceedings of the National Academy of Sciences. on March 20–21, the lowest it has been since mid-August 2019. on March 21, the lowest it has been since mid-July 2019. the highest since early October 2019.

System 78

System Facebook Twitter Software 78

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. I’ve highlighted this tile in red on the dashboard screenshot below. Sentiment analysis.

Case Study 121

Case Study Software Web Data 121

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Where PR Should Report?

Report 122

Report Publicity Survey B2B 122

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Looking to the Future.

Television 60

Television Radio Analytics Government 60

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. I don’t get too excited about private equity money in PR technology.

Reputation 87

Reputation Technology Tools Data 87

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light?

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

5W PR

DECEMBER 5, 2018

It’s safe to say that eCommerce has changed dramatically in recent years, and it’s continuing to change more as we move forward in 2019. This not only improves the reputation of the brand in the long-term, but it also means that the company can reduce its chance of wasting crucial marketing budget.

Consumer 74

Consumer Publicity How To Marketing 74

Stephen Waddington

MAY 5, 2019

We return to the Championship for the 2019/2020 season. ?? CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation. Views are the most common measure of success for publishers. ?? Tailored pitches have always been the key to success in media relations.

Privacy 60

Privacy SEO Pitching Facebook 60

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. If you handle the matter with tact, you might just improve your reputation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

APRIL 27, 2018

The UK Government published its Communication Plan for 2018/2019 last night at a Government Communication Service (GCS) event in London last night. In this time he’s driven an agenda of professionalism in communication, underpinned by planning, data, performance and measurement.

Government 60

Government Communications Policies Data 60

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues.

Publicity 79

Publicity Community Pinterest Reputation 79