Critical Mention

NOVEMBER 29, 2018

And 2019 figures to be more of the same. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. With data health on many marketers’ minds, expect to see investments in data cleansing projects in 2019, with a particular emphasis on CRMs and marketing automation systems.

Analytics 105

Analytics Data Trends Marketing 105

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. Let’s take the latest New Balance campaign.

Measurement 120

Measurement Analytics Google Trends 120

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. 2019 Global Communication Report. 2019 Global Communication Report. This is a trend that will continue to grow within the PR industry. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 115

Measurement Communications Survey Web 115

NewsWhip

OCTOBER 23, 2019

Who were the top publishers on Facebook in September 2019? We have a full analysis of Q3 hot off the presses in report form , if you want to dive deeper into the trends for the whole quarter, rather than simply the month of September. The top websites in September 2019. The top articles of September 2019. million to 31.1

Facebook 106

Facebook Web Analysis Film 106

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Training 94

Training Trends Media Survey 94

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. He creates and edits Issues & Trends.

Trends 112

Trends Crisis Corporate Course 112

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

APRIL 9, 2019

The 2019 version is soon to be released and I perused the coverage to see what was new. This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. In my opinion, this salary survey is reflective of broader economic trends. 2018: $95,000. 2017: $91,000. 2016: $92,125.

Publicity 91

Publicity Survey Comparison Report 91

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Despite all this uncertainty among marketers, a whopping 88% say they plan to invest in influencer marketing in 2019. In 2019 that doesn’t seem possible. Are you freaking kidding me? The worst part?

Report 76

Report Analysis Video Instagram 76

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. That’s up from 68% in 2019 and 51% in 2018. PR measurement.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Stephen Waddington

MAY 19, 2020

The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content.

Government 151

Government Crisis Energy Community 151

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 146

Media Relations Media Print Software 146

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? Read more: What do Public Relations Salary Ranges Look Like in 2019? Read more: PR Measurement: A Pulse Check on How Communicators Show Value. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. 2019 JOTW Communications Survey. Blog: What is PR?

Survey 118

Survey Communications Ethics Measurement 118

PRSay

JULY 26, 2021

The evaluation is focused on organizational efforts on attracting, retaining, and developing diverse talent and practices in place to track and measure progress. A 2019 McKinsey study shows a strong correlation between gender and cultural diversity and an organization’s financial performance. Customer obsession and service commitment.

Travel 146

Travel Community Employee Government 146

PRSay

NOVEMBER 16, 2016

Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. This plan brings vision, intention and qualitative and quantitative measures to track our progress. PRSA has become more complex and diverse in recent years.

Privacy 60

Privacy Mobile Ethics Conference 60

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey.

Survey 128

Survey Communications Measurement Internal 128

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Many don’t have the people to analyze the reports many of these social media measurement tools kick out. I thought you’d never ask!

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 91

Agency Trends Marketing Survey 91

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. “Our future relies upon our ability to adopt new tech tools to analyze complex data, engage diverse audiences and measure tangible impact,” he says.

Study 132

Study Communications Technology Analytics 132

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 95

Survey Media Relations Corporate Communications 95

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. The end of the year means recaps and 2019 forecasts that reinforce industry expertise or simply take advantage of holiday news holes. Get thought leaders mulling next year.

Retail 136

Retail Creativity Leadership Agency 136

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

Consumer 97

Consumer Trends Viral Survey 97

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Reports from the JOTW Communications Survey in 2019 and 2018. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. What is PR?

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

JUNE 25, 2020

Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. MAICON 2019 had more than 40 sessions designed to help marketing leaders understand, pilot and scale AI.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Objectives must be specific and measurable. Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling. Measure and Improve. Answer: wherever we want. All good plans start with clear goals in mind.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2019 Webinar Benchmarks Report by On24. 2) Blogging benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. Now, measurement is the tricky thing here. How do you measure what kind of impact all this liking and commenting has on the HRB brand? Shelly Ibach, CEO and president of Sleep Number (client) comes to mind.

LinkedIn 92

LinkedIn Employee Leadership Internal 92