Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

Media Relations 179

Media Relations Media Print Software 179

Onclusive

JANUARY 13, 2020

In early 2019, Livongo, a leading digital health company, began preparing to go public. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health.

Media Relations 150

Media Relations Media Measurement Report 150

Agility PR Solutions

JANUARY 1, 2019

Thousands of job applicants will begin angling for their first position in media relations. The post 2019 reading list—10 books to check out before entering media relations appeared first on Agility PR Solutions. The critical factor to success is lifelong learning, and now is as good of a […].

Media Relations 97

Media Relations Media Analysis Publicity 97

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services. 542 from the U.K.

Survey 173

Survey Media Relations Pitching Media 173

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Business Wire

NOVEMBER 14, 2018

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Technology 266

Technology Trends Consumer Industry 266

Agility PR Solutions

DECEMBER 16, 2018

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.

Video 127

Video Trends Branding Brand 127

Business Wire

FEBRUARY 7, 2019

With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.

Pitching 202

Pitching How To Media Relations Media 202

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 125

Media Relations Media Survey Pitching 125

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. It’s happened twice in 2018 as both Golin and M&C Saatchi have restated their commitment to the formal definition of public relations. Here’s the issue: public relations used to be synonymous with publicity and media relations.

Publicity 120

Publicity Analysis Measurement Tools 120

Stuart Bruce

APRIL 3, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Media Relations is Hard and Getting Harder.

Survey 118

Survey Media Relations Corporate Communications 118

The Resolution Blog

FEBRUARY 11, 2019

In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. On March 5th, 2019 the way the score is calculated will be updated. This will the first major update to Domain Authority in years. Do you need to update clients or stakeholders?

Comparison 120

Comparison Engineering SEO Google 120

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Here is my list of ad tech “scaries” and how ad tech providers can manage these issues with the press. . Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently.

Privacy 434

Privacy Case Study Advertising Advertising 434

Agility PR Solutions

MAY 7, 2019

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams. The post Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue appeared first on Agility PR Solutions.

Media 157

Media Media Relations Study Technology 157

Cision

DECEMBER 11, 2019

Stuart White, head of media relations at Thames Water, came to CommsCon 2019 to discuss a fatberg found lurking under Whitechapel road.

Media Relations 156

Media Relations Media 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334

Publicity How To Product Launch Agency 334

Agility PR Solutions

JANUARY 17, 2019

Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019. Here’s a look […].

Trends 84

Trends Media Technology Report 84

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! The post 7 Best Marketing Blogs of 2019 appeared first on Critical Mention - Media Monitoring. Copyblogger. Copyblogger is one of the best content marketing platforms anywhere online. SCHEDULE A DEMO.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives.

Survey 88

Survey Media Relations Report Media 88

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. That’s how important they are in 2019.

Media Relations 100

Media Relations Pitching Media Report 100

Inbound PR

APRIL 9, 2019

There's a new way of doing media relations - the inbound way. It's a much more personalised and effective approach to working with the media and achieving results but to be successful at it, you need to really know your media counterparts. 7 Tech Trends in Journalism and Media to Watch Out for in 2019.

Journalism 78

Journalism Trends Media Study 78

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019?

Blogging 85

Blogging Publicity Marketing Survey 85

Stephen Waddington

DECEMBER 10, 2019

— Robert Peston (@Peston) December 9, 2019 Ask about the BBC Funding Jack Williment-Barr’s story was muted during the afternoon by the fracas in Leeds and a debate over the BBC funding. I apologise for getting this wrong.

Media Relations 84

Media Relations Media Video Social Media 84

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit. 2019 Global Communication Report. as a profession, we must prevent media relations from becoming a lost art.

Technology 66

Technology Trends Survey Report 66

ImPRessions - Crenshaw Communications

AUGUST 26, 2020

Katharine established herself as a first-rate media guru on accounts like MediaRadar and Fractal Analytics. She works hard to support our clients and her team on everything from media relations to content, and we’re excited to see her grow into this new role. .

Analytics 156

Analytics Media Relations Communications Media 156

5W PR

FEBRUARY 18, 2025

Managing Media Relations During the Crisis News media will likely learn of the attack quickly, especially if operations are visibly disrupted. Regular media briefings help maintain information flow while preventing reporters from seeking unofficial sources.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

OCTOBER 3, 2018

With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to new heights. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality.

Technology 88

Technology Storytelling Consumer Branding 88

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

Survey 144

Survey Measurement Public Affairs Storytelling 144

PRSay

APRIL 24, 2020

For the fourth year in a row, respondents reported a decrease in the public’s distrust of the media; 59 percent of respondents felt the public lost trust this year, which is down from 63 percent in 2019, 71 percent in 2018 and 91 percent in 2017. This is down from 19 percent in 2019. Photo credit: shutterstock.

Report 170

Report Pitching Media Survey 170

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. After she graduates in May 2019, she hopes to utilize her knowledge and experience to excel in the industry.

Infographics 177

Infographics International Internal Journalism 177

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. . #1 Surveys were emailed to the Cision Media Database.

SEO 60

SEO Media Relations Pitching Report 60

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Newsrooms have been cut back to the bone and journalists furloughed.

Government 151

Government Crisis Energy Community 151

ImPRessions - Crenshaw Communications

MARCH 24, 2021

In 2019, TechCrunch reported that there were 500 million daily active users of Instagram’s Stories features. Or, consider jumping on the ephemeral content trend, and create content that is scheduled to disappear after a certain amount of time. By simply changing up your posts, you will notice an increase in engagement and followers. .

Social Media 344

Social Media Strategy Media LinkedIn 344

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. in 2019, reaching a record $4.5

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

AUGUST 6, 2020

Of course, we packed it with analysis, tips and tricks for overcoming the challenges. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document.

Training 114

Training Trends Media Survey 114