5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. In 2019, the widest nets won’t necessarily retain the most fish.

Branding 74

Branding Brand Instagram Fashion 74

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. News media in pain Newspaper brands continue to suffer as readers shift from print to digital.

Print 115

Print Media Newspapers Local 115

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Let’s take a look at the top nine crises of 2019 so far. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. Big brands including Adidas, Cadbury and Gucci have had major mishaps in 2019.

Fashion 75

Fashion Telecommunications Crisis Training 75

PRSay

FEBRUARY 1, 2019

This is especially important online, where readers skim even more than they do in print. Copyright © 2019 Ann Wylie. If you have a series of three or more items, then break them out of the sentence into a bulleted or numbered list. Readers perceive bullets as each being separate sentences and paragraphs. All rights reserved.

Writing 164

Writing Case Study Training Print 164

Communications Conversations

JULY 2, 2019

In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. Heck, you’re better off printing the tweet and posting it in the bathroom stall! However, in 2019, with many social channels acting merely as ad platforms, that concept IS crazy. What about you?

Social Media 123

Social Media Marketing Media LinkedIn 123

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 178

Media Relations Media Print Software 178

Sword and the Script

OCTOBER 5, 2021

In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. I’ve previously taken a pretty close look at Notified and wrote this briefing on the product. PR tech mentions.

Software 181

Software Tools Print Technology 181

Konnect Agency

DECEMBER 2, 2019

Summer is when most long-lead publications (read: print magazines) begin conversations about their December issues. The post Konnect Agency’s 2019 Holiday Gift Guide appeared first on Konnect Agency. Warmest wishes, Courtney.

Travel 78

Travel Agency Print Social Media 78

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 I’ve read all 300+ pages and summarised the stuff you need to know. I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first.

Government 151

Government Crisis Energy Community 151

Critical Mention

JULY 1, 2019

As you may have already heard, as of July 1, 2019, Critical Mention will no longer be available in the Cision platform. These additions include increased social media monitoring, licensed print content and streamlined search functionality. Critical Mention remains an independent, healthy business that continues to grow.

Print 101

Print Comparison Social Media Media 101

Sword and the Script

SEPTEMBER 1, 2020

SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 It says it has “hundreds of customers…10 of the Fortune 50.” Platinum Equity’s $2.8

Internal 148

Internal International Tools Software 148

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. Netflix — which has more than 2 million subscribers in India — will spend $400 million on Indian content for 2019 and 2020. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Television 156

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. I culled through the answers pulling out as many as possible that were fit for print and listed them below. Some of this variety stems from the organizational chart.

Employee 154

Employee Print Writing Survey 154

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Instead, consider instead putting yourself in the journalist’s world: The medium matters: Broadcast and print are not the same, and you need to tailor the story to the medium you’re after.

Writing 100

Writing How To Print Corporate 100

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. in 2019, reaching a record $4.5 The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 183

Survey Marketing B2B Study 183

Maxim Behar

NOVEMBER 22, 2020

The book is published in Bulgaria since the end of 2019 and its first print run was out in less than a month. In the book, Behar examines the innovative techniques in the public relations business, focusing on the impact of the Social media, fake news and the importance of the transparency.

Internal 90

Internal International Print Leadership 90

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. Fast forward to 2019, and coverage earned online is king. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. Online influencers and bloggers were basically unheard of.

Branding 128

Branding Brand Reputation Corporate 128

Stephen Waddington

FEBRUARY 12, 2021

to $557.3billion compared to 2019 – traditional media has had to look at how it can better monetise its offerings to recoup some of that lost revenue. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

The Resolution Blog

JUNE 7, 2019

That’s because people might have seen your placement in print or somewhere else and then gone ahead and Googled the brand name to find out more. When you’re running a campaign, there’s a very high chance you’ll see an increase in natural searches in Google Analytics during that time period. But how Can PR Claim the Traffic?

Measurement 120

Measurement Analytics Google Trends 120

Contently - Strategy

MAY 7, 2020

One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago. In 2019, the company showed it will continue to invest in the long game with content marketing by announcing The Furrow would begin using podcasts to share stories with Deere fans through a new series called “ On Life & Land.”

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Stephen Waddington

MAY 5, 2019

The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. The goal of journalism in 2019 is to provide coverage so informative and reliable that people around the world are willing to pay for it. Print accounted for 43.8%

SEO 60

SEO Media Relations Pitching Report 60

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Data for this report was compiled in November 2019. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 108

Financial Industry Report Insurance 108

Stephen Waddington

JUNE 16, 2019

More than a third (35%) of us avoid the new according to the Reuters Institute Digital News Report 2019. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Communications Conversations

OCTOBER 15, 2019

That’s how important they are in 2019. Paul, I thought I’d ask a few of them what they suggest for tips to reach media in 2019: Keegan Shoutz, PR, Best Buy. Cloud) and print (The Minneapolis St. A few ideas that have worked for me recently: Subject lines are everything. And, make them short. No more than 10 words.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision would sell iContact to J2 Global in 2019. 13) January 3, 2019: Falcon.io. 14) January 23, 2019: TrendKite. 1) February 18, 2014: Enter GTCR .

Technology 14

Technology Company Software Marketing 14

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. It’s a rare book business and a new quarterly print publication focused on increasing the visibility of writing by women and their contributions throughout history. Founder A.

Twitter 61

Twitter Print Crisis Travel 61

MaccaPR

OCTOBER 29, 2019

From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand. As you reflect on 2019 and begin strategies for the next year, focus on the story you want to tell, the data that drives your message forward, and the experience that you want your customer to have.

Branding 90

Branding Brand Marketing Enterprise 90

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

Media 60

Media Marketing Analytics Television 60

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments. .”

Company 99

Company Consumer Radio Employee 99

Prohibition

JULY 5, 2019

In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers. CEWE Life in Colour Campaign.

Print 54

Print Film Instagram Creativity 54

PR in High Definition

MAY 22, 2024

It seems that the Met Gala isn’t just an ode to fashion.

Fashion 62

Fashion Reputation Technology Construction 62

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. We love when a marketing leader can tell us what 2019 will be “The Year Of” in our industry.

Marketing 104

Marketing Google Newspapers Print 104

Prohibition

FEBRUARY 25, 2020

Today, it is an industry valued in the billions, growing by 83% in 2019. The number of marketers now utilising influencer marketing has grown significantly with a 2019 survey finding 93% are using influencer marketing to some degree. Looking back, it’s hard to believe it would be as successful and beneficial as it is now.

Marketing 62

Marketing Advertising Advertising B2C 62