Ishmael's Corner

JANUARY 6, 2020

The Art Of Storytelling In Business Communications And Public Relations. You can throw out many adjectives to describe 2019. The post The Best Storytelling Posts of 2019 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 78

Storytelling Journalism Writing Communications 78

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. Techniques For Effective Business Communications.

Storytelling 78

Storytelling Leadership Reputation Communications 78

PRSay

FEBRUARY 14, 2019

” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. “Thought leader” — as Matt of Superior, Colo., puts it, “Thoughts aren’t ranked or scored.” Paul of Ann Arbor, Mich., says, “If you follow a thought leader, you’re not much of a thinker.”

Writing 144

Writing Storytelling Reputation Social Media 144

NewsWhip

OCTOBER 10, 2019

The top stories for holiday trends in 2019 started as early as July this year. Top Articles for Holiday Trends in 2019. 2019 Engagements to Holiday Trends Content on Pinterest. Top Pinned Articles in 2019. Pinners are all about the food in 2019 so far. What’s trending now for upcoming holidays?

Pinterest 113

Pinterest Trends Comparison Data 113

NewsWhip

JANUARY 16, 2020

2019 was a mixed bag according to the most engaged stories, but out of all news published in 2019, there were a few that reached stand out numbers and framed the narrative for the entire year. More than that, 2019 was a lesson in the power of local news to bring issues to a national audience. Top 25 most engaged stories in 2019.

Web 103

Web Local Journalism Storytelling 103

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. Specifically, I talked about eight social media trends you should be paying attention to for the rest of 2019. 8 Social Media Trends to Watch for the Rest of 2019 from Arik Hanson.

Social Media 107

Social Media Trends Case Study Media 107

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. In 2019, we’re expecting to see a break in the downpour of highly-branded content as it transforms into more authentic content. In 2019 those who invest social listening will be rewarded. Returning to authenticity. Social listening.

Trends 106

Trends Social Media YouTube Storytelling 106

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

5W PR

MARCH 22, 2025

For example, when Whistler Blackcomb expanded its adaptive program in 2019, they issued detailed press releases explaining how new equipment would benefit different types of skiers. The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications.

Strategy 78

Strategy Sports Training Transportation 78

Onclusive

JANUARY 16, 2019

Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Performance Storytelling integrates both analytics and creativity. Instead of publishing repetitive press releases and campaigns built on gut-instinct, the Growth PR era is fueled by data-driven, iterative storytelling.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

MARCH 21, 2025

Take BitStarz’s 2019 launch campaign, which centered its PR messaging around cryptocurrency integration and instant withdrawals. Success requires authentic storytelling, strategic partnerships, and consistent measurement of outcomes. Tools like Mention and Brandwatch provide comprehensive tracking of PR outcomes across channels.

Case Study 78

Case Study Measurement Reputation Study 78

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. When it comes to smart marketing, every dollar matters – and you want to ensure that you’re getting the most bang for your conference buck.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. The post Get real: VR vs AR vs Mixed Reality in 2019 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 166

Publicity Storytelling Instagram Pitching 166

Deirdre Breakenridge

MARCH 5, 2019

News releases and their place in 2019. How important is multimedia storytelling (video, design and photography)? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? What are the key skills communicators should have and where are they learning these skills?

Communications 208

Communications Analytics Social Media Media Training 208

Sword and the Script

DECEMBER 17, 2019

And storytelling. While there have been 44 published Off Script interviews in total, nine were completed in 2019. We’ve gone from only running 3-4 campaigns a year, to having created 13 different segmented campaigns in just the first half of 2019. Storytelling is the essence of brand development. Attribution.

Marketing 87

Marketing Storytelling Interviews B2B 87

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. In 2019, the widest nets won’t necessarily retain the most fish.

Brand 74

Brand Branding Instagram Fashion 74

PRSay

FEBRUARY 26, 2019

This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Approach improvised remarks with a three-part structure: State the problem, describe the solution and then summarize its benefits. Greg Beaubien is a frequent contributor to PRSA’s publications.

Publicity 137

Publicity Journalism Storytelling Survey 137

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.”

Survey 144

Survey Measurement Public Affairs Storytelling 144

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Recruiting Brainfood — WorkShape.io

Communications 110

Communications Storytelling Analytics Web 110

5W PR

AUGUST 31, 2020

With 2019 seeing an explosion in visual content, employing looping visuals allows marketing and communication pros to send messages in shorthand. Storytelling. GIF’s have become powerhouses on social media, generating responses that make it worthwhile to incorporate them in communication activities. Show Off new Products and offers.

Product Launch 166

Product Launch Strategy Television Storytelling 166

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. According to McKinsey & Company , the number of fintech unicorns grew sevenfold between 2019 and 2023. But that’s exactly why a well-crafted fintech case study can be so powerful.

Case Study 52

Case Study Study Storytelling Infographics 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 174

Ethics Communications Nonprofit Journalism 174

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

There are real opportunities for hybrid providers to promote their advantages through creative storytelling. 2019 saw noteworthy instances of consolidation among top players, including IBM, VMWare, Microsoft and others. Privacy concerns drive open source cloud. A pause in consolidation?

Trends 182

Trends Privacy Technology Data 182

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Do you have a strong story and storytellers? Post and image originally appeared in the WTIA blog, January 8 2019.

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter.

Google 157

Google Course Survey YouTube 157

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker calls out the use of edited and curated images as a means of storytelling. I’ve read all 300+ pages and summarised the stuff you need to know. I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 183

Survey Marketing B2B Study 183

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today.

Social Media 104

Social Media Marketing Media Analysis 104

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019. Engagements to Christmas content in 2019. Not even late July, either.

Web 116

Web Data Trends Brand 116

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97