Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed.

Branding 74

Branding Brand Instagram Fashion 74

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. and beyond. Podcasts are mainstream. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing.

Communications 110

Communications Storytelling Analytics Web 110

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 110

Healthcare Content Marketing Industry Trends 110

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. That’s up from 68% in 2019 and 51% in 2018. Top tactics in PR and comms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. PR grows more in demand. Public relations is HOT right now. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Taking stock of what worked and what didn’t in 2019 will help set goals for both campaigns and the larger strategy as a whole. If you’d like to stay ahead of trends in 2020 take a look at NewsWhip Analytics.

Strategy 103

Strategy Trends Storytelling Journalism 103

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker calls out the use of edited and curated images as a means of storytelling. I’ve read all 300+ pages and summarised the stuff you need to know. I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it.

Report 81

Report YouTube Privacy Web 81

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today.

Social Media 104

Social Media Marketing Media Analysis 104

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019. Engagements to Christmas content in 2019. Not even late July, either.

Web 116

Web Data Trends Branding 116

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Branding Brand Fashion 97

Solo PR Pro

APRIL 2, 2019

The Content Marketing Institute (CMI) annual report on benchmarks, budgets, and trends, sourcing data from marketers creating content consistently for at least one year, reveals these highlights: 56% of content marketers increased their spending on content creation over the last 12 months. Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Report Trends B2C 45

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 95

Survey Media Relations Corporate Communications 95

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”. click image for higher resolution).

Employee 146

Employee Print Writing Survey 146

Sword and the Script

JUNE 30, 2021

Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. Blog: What Does “Storytelling” Mean to You? 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey.

Survey 118

Survey Communications Ethics Measurement 118

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Most common comms measurement methods.

Survey 128

Survey Communications Measurement Internal 128

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

JUNE 25, 2020

Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” As we head into summer, do you have any travel and tourism trends to share? It’s a worthwhile investment.

Storytelling 60

Storytelling Tourism Travel Local 60

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth. The stats back it up.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” This emerging trend poses worrisome implications for journalists, PR professionals, and publishers alike.

Writing 189

Writing Communications Marketing B2B 189

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Include hyperlinks within your press release to drive traffic back to key landing pages.

Local 83

Local Storytelling Infographics Resources 83

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Communications Conversations

OCTOBER 10, 2019

I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. While I think that number is very high, it’s also indicative of where we’re at in 2019. Yes, video storytelling is at an all-time high in terms of interest. But, so is audio.

Branding 79

Branding Brand Survey Conference 79

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. Read more: Super Bowl 2019 Data via Marketing Charts.

Advertising 85

Advertising Advertising B2C Retail 85

Bianchi Biz Blog

OCTOBER 17, 2024

CES is the place for the technology industry to dive in on business and technology trends, with thousands of exhibitors across the show floor and the average executive hosting nearly 30 meetings in Las Vegas,” said Kinsey Fabrizio, president, CTA. “We For registration info, click here. billion To see the CES 2024 audited data, click here.

Technology 96

Technology Automotive Mobile Software 96

NewsWhip

DECEMBER 5, 2019

Glossier almost single-handedly shifted desired makeup trends in the last few years to a more natural look, and they have social media to thank for their rapid rise. If you want to see how diversity and inclusion is talked about in 2019 you can read our full report here. Katherine Ellis.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” It’s why a simple request to like a photo of an egg on Instagram became a news sensation in 2019. How can they do that?

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Prohibition

OCTOBER 10, 2024

This thoughtful storytelling resonated deeply with dog lovers and was a natural fit for the brand. The timing allowed them to align with seasonal shopping trends while also tapping into a less crowded niche compared to major holidays like Easter or Christmas.

Marketing 62

Marketing B2C Retail Social Media 62

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Analyze trends in real-time. Photo courtesy of Pexels. By Robin Carr, LCI.

Social Media 52

Social Media Branding Brand Customer Service 52

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. Read more: Super Bowl 2019 Data via Marketing Charts.

Advertising 60

Advertising Advertising B2C Retail 60

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How are you working to continue this trend? “If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says.

International 68

International Internal Conference Public Affairs 68