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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too.

Google 156
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Communicators Can Help Americans Vote in 2020

PRSay

3, Americans will cast their votes for President and for state and local candidates. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

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Theory: Boomers in PR don’t trust influencers or influencer culture

Communications Conversations

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. It’s not even remotely close. Less than half!

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

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COVID-19 fatigue: Why do I feel so miserable?

Stephen Waddington

The new local lockdowns in UK regions and national restrictions have forced people to recognise that COVID-19 will be an issue that we have to live with for at least another 12 months, and almost certainly longer. Anti-masks, local lockdown rules and self-isolation are our new value systems. Christmas may be very different than normal.

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HOW THE DIGITAL MEDIA AND MARKETING WORLD WILL EVOLVE IN 2020

5W PR

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. SEO RANKING.

Marketing 113