Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR for Anyone

FEBRUARY 7, 2024

She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. As the Founder & CEO of The Leap Community and the Infinite Impact Mastermind, Colleen is dedicated to empowering entrepreneurs and business leaders.

Community 130

Community Leadership YouTube Local 130

Onclusive

NOVEMBER 8, 2023

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

JANUARY 8, 2021

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. It’s not even remotely close. Less than half!

Newspapers 179

Newspapers Local Consumer YouTube 179

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. Our neighbors collectively donated $2,000. Custom Ink. DonorsChoose.org.

Company 157

Company Nonprofit Apparel Local 157

Communications Conversations

JANUARY 7, 2020

Now, on to 2020! But, I’d love the chance to sit down and chat with her in 2020 (specifically to talk podcasting!). And, another local social media lead I feel like I should know better! Founder of what seems to be the wildly-popular Marketers’ Community. Looking to cross paths with her in 2020.

Banking 78

Banking Airlines Social Media LinkedIn 78

Landis PR

OCTOBER 31, 2022

In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts. The organization’s Climate Disaster Fund is a $1 billion commitment over the next decade to support communities impacted by the climate crisis.

Nonprofit 98

Nonprofit Local Community Small Business 98

PRSay

JUNE 3, 2020

Now is the time to use our skills, talents and influence to shape future conversations on race and race relations in our varied communities. Letters to your local paper remain impactful. Share views on what your community should be doing to engage with all races, ethnicities, religions, sexual identities and orientations.

Local 156

Local Community Conference Writing 156

Stephen Waddington

OCTOBER 1, 2020

The new local lockdowns in UK regions and national restrictions have forced people to recognise that COVID-19 will be an issue that we have to live with for at least another 12 months, and almost certainly longer. Anti-masks, local lockdown rules and self-isolation are our new value systems. Christmas may be very different than normal.

Crisis Management 208

Crisis Management Crisis Crisis Communications System 208

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Reputation Us

NOVEMBER 5, 2020

On December 1, 2020, Casey Boggs of ReputationUs will present “Resilience Shapes Reputation” at the Northwest Credit Union Association’s Marketing, Business Development & Community Outreach Council. When people look back on 2020, they’ll remember that credit unions had their back.

Reputation 60

Reputation Community Local Meeting 60

PRSay

AUGUST 23, 2021

According to a July 5, 2020, report from The New York Times , based on data from the U.S. In West Virginia, people have strong community connections and a collective sense of identity, Martin noted. The most effective way to communicate information on vaccines is one-on-one, through messages tailored to an individual, Martin wrote.

Communications 128

Communications Local Survey Transportation 128

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Media: owned, big social and influencers The organisations that have invested in their own media have been able to use it throughout the crisis to communicate with staff and stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

APRIL 14, 2020

Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. There are similar stories unfolding at local newspaper companies JPI Media and Newsquest.

Print 102

Print Newspapers Crisis Local 102

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Celebrities from minority ethnic backgrounds created powerful video messages. million hours of Zoom calls.

Publicity 131

Publicity Case Study Local Public Affairs 131

wiredPRworks

JUNE 25, 2016

s international organization for educational opportunities and cultural relations, for bringing its TN 2020 conference to Chicago. Global presenters shared incredibly powerful ideas with Social Media Club Chicago's community. Global Social Media for Local Social Good. This post is updated from the original post.

Local 40

Local Social Media Media Internal 40

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018.

Healthcare 131

Healthcare Privacy Print Community 131

Burrelles Fresh Ideas

APRIL 2, 2024

While overall trust in the media reached its lowest depth in 2020, it is now rebounding. Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

Media 103

Media Radio Print Newspapers 103

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117

Reddit Viral Community Local 117

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). More than a year later, these DE&I communications and programs are entering their sophomore phase, where enthusiasm has tempered and calls for action go unanswered.

Communications 78

Communications Employee Financial Community 78

Landis PR

OCTOBER 17, 2022

In our last blog, Landis President Sean Dowdall and Founder David Landis discussed business’s role in fostering and supporting the communities in which our clients, community and family live. Over the next few posts, we’ll continue to share the organizations that help us build our communities and celebrate Landis’s 32 anniversary.

Nonprofit 98

Nonprofit Banking Healthcare Community 98

Landis PR

OCTOBER 11, 2021

We produced an advisory with “Who,” “What,” “Where,” “When” and “Why,” with the cost of the Safety Summit (it was free), and we posted it to online calendars and also sent it to traditional regional (San Francisco Bay Area) and community media. 4 examples of successful virtual events in 2020—and what made them work Agility PR Solutions.

Local 98

Local Newspapers Sports Video 98

Landis PR

MARCH 29, 2021

and introduced them and their work to the community. It’s always so special to recognize someone and then see other community members reach out to them as well. I also would love to travel, immerse myself in a new culture, speak with locals and share the experience with readers. What story or stories are you most proud of?

Meeting 96

Meeting Media Local Interviews 96

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Garland Stansell, APR, PRSA’s 2020 chair. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language.

Communications 212

Communications Employee Crisis Policies 212

Communications Conversations

MAY 12, 2020

Being a homegrown Minnesotan, I grew up in this community and essentially have tater hotdish running through my veins. That being said, being a local has helped me connect in a different way with these brands. That mixed with supporting local artists – local to this community or the community I’m visiting.

Airlines 116

Airlines Travel Local Leadership 116

Maxim Behar

JUNE 23, 2022

Behar is author of the global bestseller The Global PR Revolution , has been inducted into the Global PR Hall of Fame in London and awarded many titles, among them Best PR Professional in Europe for 2020 and 2022 by PR Week.

Internal 52

Internal International Ethics Government 52

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Deirdre Breakenridge

JANUARY 18, 2022

It takes courage to love yourself out-loud, we can see this through the numerous bills going throughout state, local, and federal legislatures – whether they be about race, gender, sexual orientation, or reproductive rights. I know, I know, it sounds pretty hokey. This also, I believe, helps me face fears as well.

Blogging 239

Blogging Ethics Social Media Privacy 239

Tough Sledding

JULY 16, 2014

1) I will retire from teaching in 2020, at the end of my 28th year — barring unforeseen variables such as untimely death or another Bush-like presidency that crashes my investments. I can’t freakin’ can’t wait to retire, and with the right incentive I’ll exit long before 2020. That’s total b t.

Energy 48

Energy Meeting Conference Local 48

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! It was during the 2020 election. I’m hoping that [our message] will resonate beyond Florida and our community here in Collier County. In 2021, we started noticing election misinformation starting to spiral out of control here in our local community.

Communications 185

Communications Video Social Media Facebook 185

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 36% “industry/professional online communities/social networks,”. 11% “local or national professional trade associations.”. click image for higher resolution). 28% “peers/colleagues,”.

B2B 98

B2B Trade Shows Survey Study 98

Stephen Waddington

APRIL 23, 2020

The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. Public information Local government, health services and blue light services have redirected all communication to providing public information that supports the government’s response to the COVID-19 crisis.

Government 132

Government Crisis Exercises Retail 132

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Murrow College of Communication at Washington State University in the fall of 2020. Full disclosure: I’m an activist for social and racial justice. Margaret Ritsch, Ed.D.,

System 189

System Public Affairs Employee Nonprofit 189

Stephen Waddington

JULY 21, 2020

Digital design and production skills are in demand as physical events shift online for the remainder of 2020. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS.

Storytelling 60

Storytelling Tourism Travel Local 60

Landis PR

OCTOBER 24, 2022

Landis President Sean Dowdall and Founder David Landis recently discussed business’s role in fostering and supporting the communities in which our clients, community and family live. A cappella jazz & pop!) – combined with a profoundly loving community – is what keeps me attached to and inspired by this Bay Area institution.

Nonprofit 75

Nonprofit Community Education Policies 75