Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4. It’s been an eye-opening experience.

Company 115

Company Survey Pitching Report 115

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. It’s not sexy.

Groups 68

Groups Brand Branding Facebook 68

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. In 2021, The Pew Research Center found that misinformation and competing views of reality abounded throughout 2020. community, partners, media, social influencers). As he marched, he yelled, “Birds are a myth; they’re an illusion.

Reputation 78

Reputation Government Film Viral 78

Communications Conversations

FEBRUARY 11, 2022

Unrivaled community, crew and coffee. ?? 2 – Given the popularity of the whipped coffee that went viral on TikTok in 2020, why not play to recipes created by those same influencers above? — Folgers (@Folgers) January 31, 2022. pic.twitter.com/QOlGc2ZEVs. Folgers (@Folgers) January 30, 2022. Wouldn’t that make sense?

Case Study 78

Case Study Study Agency Creativity 78

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views.

Viral 52

Viral Video Social Media Creativity 52

PRSay

DECEMBER 18, 2019

This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning. 22, just minutes before the start of the league’s 2019-2020 season, he addressed the issue on live television, in front of the NBA’s key audiences. “We,

Corporate 100

Corporate Crisis Management Crisis Government 100

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Facebook users spend an average of 20 minutes each day on the social networking site, making it potentially the most influential social network used by your community.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Konnect Agency

APRIL 20, 2021

As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. An unexpected event, combined with social media’s immediacy, makes crisis communications and reputation management even more critical. What went well?

Crisis 52

Crisis Brand Branding Crisis Communications 52

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Studies have shown anger to be the most viral emotion, but anger destroys and divides.

Communications 199

Communications Viral Fashion Public Affairs 199

Mindful Marketing

MARCH 21, 2020

” Finally, a few firms have ascended to the highest level of corporate health and community consciousness by going above and beyond what might be expected even for “Mindful Marketing,” for instance: U-Haul is offering 30 days of free self-storage to students who need to move due to coronavirus.

Viral 75

Viral Marketing Retail Transportation 75

PRSay

DECEMBER 10, 2020

In 2020, across the pond here in the United States, people needed to be heard, seen and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense and volatile election year. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Keep calm and communicate on!

Communications 158

Communications Nonprofit Employee Film 158

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. It’s the CEO!,”

Social Media 62

Social Media Trends Viral Marketing 62

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 1 Törnberg, P.

eBook 52

eBook Viral Journalism Resources 52

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: Digital Journalism 1 Ling, R.

Media 52

Media eBook Viral Construction 52

PRSay

FEBRUARY 4, 2021

However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. In October 2020, Ocean Spray received an unexpected boost from a user-generated TikTok video. After its U.S. operations to U.S.

Brand 179

Brand Branding Film Viral 179

Contently - Strategy

JUNE 11, 2021

Those experiences came in handy when I started Remote Tools , an online community for remote workers. But starting—and maintaining—and online community brought its own set of challenges. One of my LinkedIn posts went viral. In April 2021, I built a Trump Chatbot as a joke, hoping it would go viral. It didn’t.

Marketing 127

Marketing SEO Reddit Viral 127

PRSay

OCTOBER 12, 2020

29 virtual keynote speech during PRSA’s annual conference — “Strategic Communications: Navigating a World Disrupted” — Garrett will discuss what the science community knows about COVID-19 and how PR professionals can communicate factual information in a chaotic media environment. In her Oct.

Viral 158

Viral Interviews Travel Government 158

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Where it does appear is in the groups and communities that people cultivate on the platform, the places where people choose to spend their time.

Trends 78

Trends Social Media Community Viral 78

NewsWhip

AUGUST 18, 2020

2020 engagement. People were also very open to positive stories, on a personal and community level. One of the first big stories was about an Italian town that came together to sing on their balconies to show community spirit in the face of the tragedy. .

Web 78

Web Comparison Facebook Community 78