Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

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PRSay

OCTOBER 8, 2020

The events of 2020 have profoundly impacted all of our lives, from the COVID-19 pandemic to global protests calling for racial justice. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. There are countless ways. Photo credit: kolett.

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Barokas

JANUARY 15, 2020

The more disjointed the message, the more distanced you become from market leadership and a strong reputation. As you look toward all that 2020 holds for your company, consider a refresh on your messaging. Take it all in, and let the creativity percolate. Who are our partners and other supporters? Who are our competitors?

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PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

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ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

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Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

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PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

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Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. As a result, women often end up in lower-paying jobs and have less access to leadership roles or entrepreneurial opportunities.

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Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

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Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Does it include thought leadership? A new decade is upon us. Should you?

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ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

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Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

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PRSay

NOVEMBER 17, 2020

You’ve served in a variety of PRSA leadership roles at the local and national level. It has been an active year with the launch of PRSA’s 2020-2022 Diversity & Inclusion Strategic Plan and the initiative to endow the Multicultural Scholarship , among other endeavors. Board nominee position : Chair-elect.

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PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. What does society lose from this gap in leadership diversity? Woodson sought to overcome. Woodson’s effort was important back in 1926, and still is today. population).

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Sword and the Script

MARCH 16, 2021

value reported in June 2020 in which optimism plummeted nearly to Great Recession levels (47.7). Current optimism levels appear to continue the upward pre-pandemic trend from February 2020 at 62.7. Optimism regarding the US economy’s next quarter (Q1 2021) compared to last quarter (Q4 2020) also showed a major increase with 55.3%

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Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

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Doctor Spin

DECEMBER 26, 2023

Each of them could easily assume the mantle of leadership themselves—and do a great job. Leadership is about the team’s net output and being of service, nothing more. I consciously strived to improve my English, and then, after ten years (2010–2020) , I called it quits. 2020, September 10). 2020, September 10).

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PRSay

JUNE 1, 2020

Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. Prides around the world have pivoted quickly to creating virtual experiences for 2020 but there are two things to consider moving forward. That’s a good thing for sure.

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Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax. “We have this culture of continuous improvement.

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Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. This was up from 50% in 2020.”.

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Sword and the Script

JUNE 21, 2022

In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. Multiple surveys show marketing departments , creative teams and PR and communications have all emerged from the pandemic with newfound respect from their peer’s in business.

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Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

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Sword and the Script

SEPTEMBER 19, 2022

Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Other interesting statistics: Agencies say creative. Stimulating creativity. “37% Yes and yes.

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PRSay

FEBRUARY 28, 2024

It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Panelist Jerrin Strayhorn said that “being able to provide those opportunities was one of the things that the communications industry and a lot of industries have done well since 2020.”

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PRSay

MAY 18, 2023

In March 2020, a worldwide pandemic began. Stephen Dupont, APR, Fellow PRSA, is vice president of public relations at Pocket Hercules, a Minneapolis creative firm. We live in an age of disruption. In February 2022, the world was seized with anxiety over Russia’s invasion of Ukraine. Illustration credit: limitless vision ]

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Stern + Associates

NOVEMBER 22, 2022

Using his lab’s breadboard software as a teaching tool, Christakis actively demonstrates the science behind grouping people together in ways that optimize cooperation and creativity. The Hidden Power of Shared Meaning. With this science, we can understand exactly how the whole comes to be greater than the sum of its parts,” he encourages.

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Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. However, there has been a decline in this number by about 70% in 2020. And an important note to foreign companies entering the market: very few English media titles exist in Japan.

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Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. Kerry has taken on the role of chair of the panel for 2020. It will be published at The Turing Institute, London on 16 January 2020. What’s the highlight of your work in 2019 and what are you looking to achieve in 2020?

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Contently - Strategy

JULY 12, 2021

In March 2020, MD Financial was finalizing its Q2 marketing plan when “ our world flipped ,” as VP of marketing and communications Shawna Dennis put it. Change happens a lot faster once leadership gets involved. Invite compliance into the creative process. The company came up with an entirely new strategy to address COVID.

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Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. On January 30, 2020, we’re kicking off our “ Ambition In ” speaker series at the University of Southern California (USC). We were in a Catch-22 and needed help.

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PRSay

JANUARY 9, 2018

I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. Replacing you is the in-demand specialist — the creative, the strategic planner, the content specialist, the business strategist.

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PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy. They develop creative assets for us.

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Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. Give our services a try.

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PRSay

AUGUST 16, 2022

While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. . • RunSignUp.

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Maxim Behar

JANUARY 3, 2021

Of course – self-publishing in the modern world is also common practice, but I predict that in the next decade big publishing house will have their strong impact into the creative process and readers will trust them a lot. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc.

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Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group.

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PRSay

OCTOBER 5, 2020

Surveys from employee-engagement company Glint found that from March to April 2020, employee comments regarding burnout increased from 2.7 Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio. percent to 5.4

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