Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The company sells services and was using proprietary technology to assist in the delivery of those services. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. What makes them appear strong, is actually a weakness.

Technology 82

Technology Company Analytics Writing 82

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

PRSay

AUGUST 23, 2021

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. According to a July 5, 2020, report from The New York Times , based on data from the U.S.

Communications 129

Communications Local Survey Transportation 129

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example. I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 199

Writing Communications Marketing B2B 199

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. It’s been an eye-opening experience.

Company 102

Company Survey Pitching Report 102

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Marketing’s funnel is changing. It’s time to focus on Gen Z.

Trends 108

Trends Marketing Mobile YouTube 108

The Hoffman Agency

AUGUST 10, 2021

I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. There are many similarities between PR and journalism, such as the need for communication and writing skills. By Reanna Griffith, Intern.

Journalism 36

Journalism Internal International Agency 36

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. Trends in advanced safety systems and more efficient equipment technology. I really enjoy writing stories where people share their experiences or perspective. Every issue featured a cover story highlighting a tool distributor’s business.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

FEBRUARY 1, 2020

Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads.

Sports 114

Sports Advertising Advertising Survey 114

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program).

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JUNE 26, 2018

The study projects that by 2020, podcast revenue will top $650 million.”. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.”

Marketing 89

Marketing B2B Interviews Content Marketing 89

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

NewsWhip

AUGUST 18, 2020

2020 engagement. There is, however, a certain level of gray area when it comes to misinformation in 2020, as this story by Kevin Roose , who writes about technology for the New York Times, shows. You can watch the full talk below, but we’ve also summarized the highlights and key takeaways here. . Brett Lofgren.

Web 78

Web Comparison Facebook Community 78

Buzzstream

JUNE 5, 2024

It’s been replicated in industries like VanMonster’s Motors By Memory from 2020, which has 200 LRD. ResumeBuilder’s AI Interview Study Strategy: Using survey data from a full-service paid platform to create a pitchable post. I’m writing this piece during Mental Health Awareness Month in May.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. based PR professionals in 2020.”

Pitching 86

Pitching Survey System Technology 86

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 105

Software Analysis Data Tools 105

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. And what about the response of the technology sector, most notably Facebook and Twitter? approach on disinformation — especially when it comes to Russia. “We

Government 133

Government Conference Education Exercises 133