Solo PR Pro

JUNE 2, 2021

When you’re doing this sort of viral, online guerilla marketing,” Jeff says, “you’ve got to get out quick and strike while the iron’s hot.” The 2020 election season was a tumultuous time period for many people in the United States. How do you help a client go viral (in a good way)? Choose the path of positivity.

Viral 81

Viral Hotels Guidelines Community 81

PR for Anyone

AUGUST 17, 2021

It grew 800% from January 2018 to January 2020. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

Karen Freberg

FEBRUARY 2, 2020

There are are already ads that are discussing which ones are the best from the 2020 game , but here are some of my thoughts and takeaways from a social media perspective. However, it appears that Mr. Peanut (or VaynerMedia that was behind it) really tapped into all of the possible tactical elements of social media in the hopes of going viral.

Social Media 78

Social Media Analysis Media Viral 78

NewsWhip

FEBRUARY 28, 2023

followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. scrubdaddy Such a mysterious individual. As of June 2022, the feature has reached 1.5

Video 148

Video Brand Branding Instagram 148

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. now want to know, “How can we go viral?”. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. A new decade is upon us. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).”

Survey 165

Survey Data Media Ethics 165

NewsWhip

JULY 21, 2022

The crisis for Burger King began when social media users accused Burger King of failing to appreciate their workers, after a video of the goodie bag Ford received upon his retirement went viral. One of the biggest political stories involving a brand was around Walmart’s move to no longer stock MyPillow products.

Employee 147

Employee Viral Crisis Brand 147

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. Sign up to the Election 2020 daily briefing. We use the Reddit integration with NewsWhip every day to find great stories.

Reddit 117

Reddit Viral Community Local 117

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Burger King's Moldy Whopper campaign from 2020 showcased BK's commitment to natural ingredients. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Buzzstream

FEBRUARY 3, 2021

With uncertainty still rife surrounding the pandemic, since early 2020 outreachers have had to be more versatile and adaptable than ever before. Reactive outreach and campaigns have been a strong theme amid the pandemic, and the industry nailed this in 2020. Having viral potential. Creativity is key.

Digital PR 170

Digital PR Industry Strategy Film 170

Communications Conversations

JANUARY 5, 2021

— Josh Hawley (@HawleyMO) December 30, 2020. for your insulting condescension. Now that you’ve insulted 75 million Americans, will you at least apologize for using slave labor? pic.twitter.com/oYJP4Cv2qE. This certainly isn’t the first time we’ve seen this happen. And, it won’t be the last.

Government 74

Government Social Media Viral Media 74

Practical Law Construction

MAY 18, 2021

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). M/45/M of 08/05/1442AH (the KSA Decision) in late 2020. Saudi Arabia.

Construction 121

Construction Government Radio Airlines 121

Konnect Agency

NOVEMBER 14, 2022

TikTok originally launched in 2016, but the skyrocket to popularity came during the onset of the global pandemic in 2020, when people around the world found themselves with considerably more downtime. The pivot to short-form video content has created a shift in the way audiences are engaged on various social platforms.

Video 98

Video Agency Strategy Marketing 98

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

5W PR

FEBRUARY 17, 2021

Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. The difference was wide on viral challenges with 31% of marketers moving towards that and only 10% of consumers wanting more. As importantly, it also showed cases of where they differed.

Consumer 97

Consumer Trends Viral Survey 97

NewsWhip

APRIL 28, 2021

As a comparison, the 2020 awards ceremony garnered more than 22 million interactions and 2019 had more than 23 million engagements to Oscars content. There were 31,000 articles written focused on the 2021 ceremony, which works out at a little over half of the level written in 2020 and 2019. million in 2020 to 2.9

Publicity 78

Publicity Comparison Pinterest Web 78

Mark My Words

MARCH 15, 2022

A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. That this photo was found to be actually from a house fire in Turkey in 2020 demonstrates that propagandists on both sides of the conflict don’t feel bound by truth in their pursuit of stirring images.

Viral 78

Viral Groups Google Internal 78

Stern + Associates

MARCH 8, 2023

An Equal Culture of Care for Women and for Men A decade after she published her viral article for The Atlantic, “ Why Women Can’t Have It All ,” Anne-Marie Slaughter – former Dean of Princeton University’s School of Public and International Affairs, former director of policy planning for the U.S.

Leadership 118

Leadership Groups Viral Crisis 118

NewsWhip

JANUARY 9, 2020

As we close the first full week in 2020, and since it’s awards season, we decided to do some awarding for the best publishers on social in 2019. That’s right, it’s Whippies time! These are the categories we ultimately landed on this year: Top overall publisher. Top publisher on Facebook . Best Newcomer . Most innovative publisher.

Reddit 88

Reddit Facebook Viral Journalism 88

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. Here’s this month’s PR tech sum.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Sword and the Script

MAY 12, 2020

blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4. — Frank Strong (@Frank_Strong) April 29, 2020 10. Please answer the survey question and feel free to comment why or why not in the thread. Drop the jargon use plain language. Stick to busienss etiquette.

Company 115

Company Survey Pitching Report 115

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. Happy almost 2020! Finally one of my personal favorite categories this year, activations on viral social media moments. Cheers to more innovation and quick thinking in 2020. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. First up: Data.

Brand 78

Brand Branding Film Instagram 78

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Understand how marketing and comms needs to change to reflect societal shifts.

Creativity 116

Creativity Employee Newspapers Crisis 116

Buchanan PR

OCTOBER 5, 2023

Never mind that a few years later in 2020, the full clip of the infamous phone call between Swift and West was released, clearing Swift from any wrongdoing as it became evident that West never revealed the full song lyric to her as Kardashian had claimed. The original viral “ketchup and seemingly ranch” post.

Strategy 88

Strategy Media Viral Trends 88

NewsWhip

DECEMBER 14, 2022

Iger was replaced by Bob Chapek in 2020 and worked as Disney’s executive chairman until retiring, but in November his return was announced and captured a positive reaction. The news of Bob Iger’s return as Disney CEO earned tens of thousands of engagements online, especially since he retired less than a year ago.

Brand 78

Brand Branding Google Instagram 78

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. In 2021, The Pew Research Center found that misinformation and competing views of reality abounded throughout 2020. As he marched, he yelled, “Birds are a myth; they’re an illusion. Wake up America! How Real is your Reputation?

Reputation 78

Reputation Government Film Viral 78

NewsWhip

SEPTEMBER 1, 2022

It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement. We wanted to see if we could find a way for communications and PR specialists to steal a march through some data-informed insight.

Brand 78

Brand Branding Data Viral 78

Barokas

OCTOBER 21, 2020

Created a viral video? But in reality, the crises that define 2020 are not over yet, and will likely impact every aspect of personal and professional life long into the new year. These are the “low risk” activities you need as part of your plan. Counter them with some “high risk” campaigns that push outside comfort zones.

System 88

System Viral Strategy Survey 88

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views.

Viral 52

Viral Video Social Media Creativity 52

Communications Conversations

FEBRUARY 11, 2022

2 – Given the popularity of the whipped coffee that went viral on TikTok in 2020, why not play to recipes created by those same influencers above? Wouldn’t that make sense? Why not rope in a few influencers and ask them to help re-invent the brand WITH you!

Case Study 78

Case Study Study Agency Creativity 78

NewsWhip

AUGUST 12, 2021

He doesn’t have his own Facebook page and he has not posted on his Twitter account since February 2020. Her tweet gained over 165k engagements and a Facebook video of a homeless Amazon worker went viral three days later. Bezos’s approach to owned media looks a little different.

Facebook 97

Facebook Travel Instagram Viral 97

Buzzstream

DECEMBER 30, 2024

which went insanely viral, and has just under one thousand linking root domains today. FinanceBuzzs Fast Food Reactive Campaign This one takes a little background. First, FinanceBuzz created a study that asked Is Fast Food Affordable Anymore?

Pitching 62

Pitching Trends Google Data 62

PRSay

DECEMBER 18, 2019

This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning. 22, just minutes before the start of the league’s 2019-2020 season, he addressed the issue on live television, in front of the NBA’s key audiences. “We,

Corporate 100

Corporate Crisis Management Crisis Government 100

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. If your social media team is small, monitoring tools can help you keep track of bad comments, viral stories, and brand mentions. The top 11 crises of 2020.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

MARCH 11, 2022

The following video and drawing that went viral sums it up quite well. The top 11 crises of 2020. This one just speaks for itself so we’ll keep it brief… But lets just say we imagine the Royals PR team have been pulling their hair out lately! Prince Andrew out clubbing this weekend ?? ??. Goodbye, knighthood.

Social Media 71

Social Media B2C Viral Trends 71