Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The price summarizing marketing statistics for 2021 was published earlier in the week. Read the whole post: Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021.

Publicity 174

Publicity Survey Pitching Creativity 174

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience. How many “Great Resignation” stories did we see in 2021? Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. Educating and persuading executives to focus is the 2021 superpower.”. About the 2021 JOTW Strategic Comms Survey.

Communications 182

Communications Survey Education Leadership 182

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

Onclusive

OCTOBER 5, 2021

The Hoffman Agency. Date: October 26, 2021. Webinar Speakers. Lou Hoffman. President and CEO. Dan Beltramo. Time: 2:00 pm EST. The post How to Build a PR Business Case and Justify the Expense appeared first on Onclusive.

How To 370

How To Resources Leadership Agency 370

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Instilling trust is the 2021 challenge. Valerie Di Maria is principal at the10company , a strategic marketing and communications agency.

Trends 186

Trends Communications Skype Employee 186

Agility PR Solutions

MAY 20, 2021

Bulldog Reporter is pleased to announce the winners of the 2021 Bulldog PR Awards, recognizing both the most outstanding PR and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The post Announcing the 2021 Bulldog PR Award winners—congrats, top dogs!

Agency 157

Agency Report Industry Communications 157

The Resolution Blog

JANUARY 19, 2021

It’s January 2021 and most PR agencies are working with pandemic-led restrictions. In fact, one agency set this approach as their launch strategy and have never looked back. However, no longer working in the same office doesn’t have to have a negative effect.

Interviews 296

Interviews Agency Strategy 296

Agility PR Solutions

JANUARY 20, 2021

Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list of top media and marketing trends for 2021. The post 7 media and marketing trends to watch in 2021 appeared first on Agility PR Solutions.

Trends 150

Trends Marketing Media Leadership 150

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Cut your teeth at a big agency, and hone your craft at a small agency,” he said. Make your own path, and stay human.”.

Agency 165

Agency Creativity Brand Branding 165

Sword and the Script

DECEMBER 28, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Need an extra pair of hands in 2021? 48: Dr. Tim Furche.

Blogging 159

Blogging Software Google Content Marketing 159

Agility PR Solutions

JUNE 9, 2021

The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions. The firm asked […]. The firm asked […].

Technology 147

Technology Agency Marketing Tools 147

Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. A new Wadds Inc.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Sasha joined the B2B tech PR firm in 2021 as PR director and was quickly promoted into a VP role. She also contributes to new business efforts and continuing education for agency team members. Sasha was one of two PR professionals named to the “Mentors” category. She is a previous PR News Rising PR Stars 30 & Under Award Winner.

Agency 156

Agency Communications Enterprise B2B 156

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021.

B2B 179

B2B Software Ethics Leadership 179

Wadds Inc.

JANUARY 5, 2025

Its the most accurate dataset available based on 2021 Census data from England and Wales (data from Scotland and Northern Ireland is unavailable). The 2021 PRCA census reported 99,900 practitioners are working in the UK industry. This means the independent practitioner market accounts for approximately 8,000 practitioners in the UK.

Marketing 98

Marketing Data Small Business Community 98

Agility PR Solutions

DECEMBER 13, 2020

Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. The post 2021 campaigns will need empathy, creativity and connectivity appeared first on Agility PR Solutions.

Creativity 133

Creativity Healthcare B2B Agency 133

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Cisco predicts that by 2021, 80% of online content will be videos. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment.

Training 399

Training Video Analysis Data 399

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

Agility PR Solutions

JUNE 20, 2022

PR agency profitability was 19.7 The post PR agencies report 2021 profitability at 19.7 New research from PR-focused M&A advisory services firm Gould+Partners finds that U.S. percent of net revenues (fees + markups), up from 18.2 A total of 40 prominent best of class, quality firms participated, according […].

Agency 86

Agency Report Survey Publicity 86

Agility PR Solutions

DECEMBER 4, 2020

comes to a close, it’s time to look ahead at the coming year in PR and marketing, andbrand elevation agency Matter Communications has announced its top five marketing and PR trend predictions for 2021. The post Hindsight is 2020: Matter shares 5 comms predictions for 2021 appeared first on Agility PR Solutions.

Trends 125

Trends Agency Marketing Communications 125

Stephen Waddington

JANUARY 20, 2021

This is the summary of a presentation that I gave at a PRCA 2021 trend event today. Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. in 2021 and 5.5% by the end of 2021 and 1.7% Any one is the basis of a solid agency proposition. by the end of 2022.

Agency 78

Agency Healthcare Retail Travel 78

Agility PR Solutions

NOVEMBER 2, 2021

Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US.

Survey 195

Survey Agency Report Marketing 195

Agility PR Solutions

AUGUST 29, 2021

With 31 sessions led by 36 journalists, agency owners, PR pros, and media relations experts, thousands of registrants enjoyed 14 hours of exclusive content over three free days. This year’s Earned Media Mastery virtual summit was our biggest event yet.

Pitching 147

Pitching How To Media Media Relations 147

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 18, 2025

For example, when Colonial Pipeline suffered its 2021 ransomware attack, they quickly released a statement confirming they were “the victim of a cybersecurity attack” and had “proactively taken certain systems offline to contain the threat.” Only then should you craft initial messaging.

Communications 78

Communications Crisis Communications Crisis System 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

.” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. The latest release is unveiled in lofty terms on the agency’s own website. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

Wadds Inc.

MARCH 9, 2025

The PR Population report identified based on data from the 2021 Census and anecdotally through applications to the Socially Mobile programme. In my early career at a global agency, I worked in a team of 18 peers six men and 12 women, all highly-skilled and ambitious in our field of corporate publish relations. Both are men.

Publicity 94

Publicity Leadership LinkedIn Report 94

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. So, in case you missed them, we’ve curated the 10 most-visited blog posts on our site for 2021. 8 Questions to Ask in Your PR Agency Search.

Blogging 96

Blogging Automotive YouTube Mobile 96

Prowly

MAY 27, 2021

The glitz and the glamor of the Big Apple might be one of the most popular tourist attractions in the world, but it is also home to some of the best PR agencies. The post Top PR Firms in NYC – The 2021 List appeared first on Prowly Magazine.

Agency 104

Agency Brand Branding Industry 104

PRSay

OCTOBER 22, 2021

20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. How can PR agencies and organizations improve those metrics?” It takes a sustained commitment and an openness for agency leaders at all levels.”. Carter, chief operating officer and U.S. Don’t let the ball drop.’.

Communications 127

Communications Comparison Energy Employee 127

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. We’ll begin with the format that I, along with the experts I spoke to, believe will be the most popular in 2021: Newsjacking/reactive campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Ronn Torossian

AUGUST 27, 2020

Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. A recent survey by video production agency MotionCue polled 500 marketers and consumers on their eight favored forms of […]. The post Video: Effective Communication with Customers appeared first on.

Video 195

Video Communications Survey Agency 195

Agility PR Solutions

AUGUST 17, 2021

The post Ultimate checklist for PR agencies to legally utilize blockchain and Defi in 2021 appeared first on Agility PR Solutions. Gone are the days when blockchain was a technology just for techies and companies that can decode complex jargon. The case is not any different in the Media & […].

Agency 78

Agency Technology Industry Company 78

5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

Publicity 88

Publicity Technology Industry Social Media 88