Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

OCTOBER 22, 2021

20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. How can PR agencies and organizations improve those metrics?” It takes a sustained commitment and an openness for agency leaders at all levels.”. Carter, chief operating officer and U.S. Don’t let the ball drop.’.

Communications 128

Communications Comparison Energy Employee 128

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. In early 2021, this still isn’t possible.

How To 218

How To Employee Meeting Training 218

5W PR

APRIL 5, 2025

According to a 2021 PwC Global Crisis Survey, 95% of business leaders expect crisis incidents to increase or remain the same in the coming years, highlighting the growing importance of crisis PR preparedness. The post What is Crisis PR?

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. Livestream goes mainstream.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Agility PR Solutions

DECEMBER 21, 2020

From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR agencies as employees experienced […].

Employee 85

Employee Consumer Agency Branding 85

PRSay

JUNE 4, 2024

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. In 2019, he co-founded The Change Agencies , the national network of multicultural and LGBTQ-owned and operated PR firms.

Government 209

Government Employee Insurance Insurance 209

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you.

Employee 202

Employee Community Leadership Enterprise 202

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199

Publicity Government Employee Crisis 199

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse. Nerves are frayed.

Employee 156

Employee Crisis Reputation Creativity 156

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. G2 names best media monitoring solutions for 2021. million in AI services in 2021. SEMrush goes IPO. Articles, blog posts and content picks.

Media 109

Media SEO Analytics Analysis 109

5W PR

MARCH 9, 2021

any media coverage or publicity that’s not generated by the company itself or its employees and collaborators?—?is One way that companies can distribute great content to bigger audiences is through their employees. The post What is the value of Earned Media in 2021? This is why earned media ?—?any is so important.

Media 88

Media Newspapers Engineering Employee 88

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Measurement 195

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. The team and I decided to illustrate what the marketers brain might look like in this piece for Just Marketing back in May – this will likely continue to evolve in 2021! Comic relief: An ode to humour.

Reputation 133

Reputation Creativity Crisis Employee 133

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. We’ve worked with executive teams to engage employees. Agencies and in-house organisations in smaller organisations started to return to the office before the summer. The has already given rise to a series of new agencies and models.

Communications 125

Communications Crisis Leadership Sports 125

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. adult population does as well. Those are the highest numbers that Gallup has ever reported for our community.

Policies 166

Policies Community Corporate Enterprise 166

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. We didn’t get here through convention.

Creativity 99

Creativity Study Ethics Publicity 99

5W PR

MARCH 18, 2025

The Mayo Clinic’s 2021 recall of 33,000 pulse oximeters demonstrated effective transparency – they provided weekly updates through multiple channels and maintained a dedicated hotline for patient questions. Provide talking points for customer-facing employees. Correct any inaccurate reporting promptly but diplomatically.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Lack of employee experience”. The lack of employee experience is a new challenge near the top of the list for the first time. 25% lack of employee experience. The answer varied some, but starting in 2021 and 2022, no single answer gained such a majority. 13% not enough budget.

Communications 176

Communications Survey Employee Measurement 176

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

Survey 133

Survey Communications Ethics Measurement 133

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Presentation: 2021 Strategic Communications Survey.

Survey 151

Survey Communications Measurement International 151

Communications Conversations

JANUARY 12, 2021

But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Now, as I look ahead to 2021, the first quarter of the year will be tough. Here’s my people-I’d-like-to-have-coffee-with-in-2021 list! So, naturally, I’m interested in meeting this current Shandwick employee.

Banking 78

Banking Sports Meeting Insurance 78

Prohibition

FEBRUARY 16, 2021

And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. What are LinkedIn Events?

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Only a minority (43.8%) of communication departments and agencies is considered mature when it comes to providing digital tools to support activities that are specific for communications.

Report 127

Report Communications Big Data Survey 127

Offleash

NOVEMBER 19, 2020

This ability to adapt through it all is one of the most inspirational things I’ve ever seen and has left me profoundly grateful for what the agency has been able to achieve in a year of mind-boggling uncertainty. We are doing, and will do, more proactively as diversity, equality, and inclusion rightfully remains a critical priority in 2021.

Employee 100

Employee Agency Travel Community 100

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Arik, thanks for the chance to reflect on my career and give some tips!

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 149

Software Case Study Advertising Advertising 149

Sword and the Script

FEBRUARY 2, 2021

However, they are a sizable company with 1,000 or so employees. The Israeli-based company was co-founded by Zach Cutler , who sold his PR agency to focus on building Propel. His former agency specialized in helping overseas companies gain traction in the U.S. Mark Weiner has joined Cognito , a marketing agency.

Software 124

Software Technology Advertising Advertising 124

Sword and the Script

OCTOBER 1, 2020

About 80% of managers are worried “about retaining valued employees.” Among the top concerns managers have for their marketing workforce are: 47% are concerned employee morale has suffered 47% are worried about employee burnout amid heavy workloads; and 39% said salaries have been cut with no plans for raises.

Survey 104

Survey Trends Marketing Creativity 104

Sword and the Script

FEBRUARY 2, 2022

It raised $140 million in cash from an IPO in 2021. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there. In a separate press release, Cison appealed to large PR firms by creating what the company is calling its Agency Relations Team or ART.

SEO 164

SEO Content Marketing Marketing Software 164

Stephen Waddington

JULY 15, 2020

My hunch is that the 2021 survey will tell a different story. COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Employee engagement and the value that organisations deliver to the communities they serve will set the corporate agenda as we emerge from the crisis.

Survey 159

Survey Policies Community Crisis 159

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 3) lack of employee experience (25%). to approximately $5.5

B2B 146

B2B Marketing Survey Software 146