ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021.

Conference 299

Conference B2B Meeting Fashion 299

Contently - Strategy

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out? Technology.

Content Marketing 145

Content Marketing Marketing Creativity Technology 145

Communications Conversations

APRIL 15, 2021

As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR more digital marketing and comms jobs than just about anything else in the creative industry. Given that backdrop, 2021 feels like a tipping point. Because managing paid social media in 2021 is a full-time job.

Social Media 179

Social Media Media LinkedIn Community 179

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021! We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. We adjusted, thinking all would be back to normal within weeks.

Banking 310

Banking Creativity B2B Conference 310

Deirdre Breakenridge

MAY 13, 2019

Cisco predicts that by 2021, 80% of online content will be videos. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs.

Training 399

Training Video Analysis Data 399

PRSay

OCTOBER 8, 2021

I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. And I see an opportunity to be more creative.”. We’re so afraid to put new, creative ideas out there. But inside of us are all these amazing, creative ideas. Using content marketing.

Creativity 177

Creativity Facebook Technology Television 177

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It can’t access information beyond the end of 2021. The critical thinking, creativity, and judgement that PR professionals bring to their work cannot be replicated by AI.

Tools 353

Tools Trends Creativity Web 353

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. This innovation is less technological and more creative. Mmhmm allows you to create Weekend Update-style videos.

Trends 142

Trends LinkedIn Video B2B 142

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. But we should also be thankful for technology that connects us to breaking news. In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork.

Agency 310

Agency B2B B2C Pitching 310

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity.

Blogging 96

Blogging Automotive YouTube Mobile 96

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Technology and PR. Nurturing Fruitful Relationships.

Publicity 88

Publicity Technology Industry Social Media 88

PR in High Definition

JANUARY 26, 2021

Admittedly, the conditions in my garden are somewhat more predictable than in the technology sector, but ask yourself this: what do you want to spring up in May 2021? Remember that creativity is an ongoing process, and that good ideas often need time to take root, to be refined and improved.

Energy 116

Energy Creativity Technology Marketing 116

ImPRessions - Crenshaw Communications

JULY 18, 2023

From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania. ” A good PR plan includes a detailed timeline and identifies key milestones like content creation, media outreach, and social media promotions.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

Stephen Waddington

JANUARY 7, 2021

Are we only a week in the week of 2021? We can start to make plans and we know that the end of 2021 will be better than the start. January is always a time for hiring in the creative industries but there’s a renewed energy this week. The Government has said that the vaccine is the route out of the crisis. Hold in there.

Agency 171

Agency Energy Travel Government 171

Critical Mention

JULY 13, 2021

The company continues to grow quickly, having increased new bookings more than 30 percent over the first two quarters of 2021. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Descript : We decided to launch a podcast for the Marketing AI Institute in 2021, and this was entirely new territory for our team. January is the perfect time for new beginnings. ??.

Technology 65

Technology Marketing Tools Google 65

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . The sector’s accelerated growth, however, makes it hard for companies to stand out.

Enterprise 261

Enterprise Privacy Government Software 261

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 118

Technology Ethics Creativity Tools 118

Buzzstream

DECEMBER 17, 2020

For example, when I worked on an Artificial Intelligence campaign, I wasn’t seeing much success when I sent my releases out to technology and computing editors. This will force you to get creative with the sorts of terms you think your coverage will fall under. I’d advise just using the news function for prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. million, up 9% from 2021 and 15% growth YoY on a constant currency basis.” million in 2021.

Software 154

Software Analytics Technology Video 154

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

NewsWhip

NOVEMBER 3, 2021

The top brand story of 2021, having generated nearly 1.3 People love a creative promotion. While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. Promotional stories can work, as long as they are creative. Here’s what we learned.

Brand 88

Brand Branding Healthcare Report 88

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

Government 133

Government Technology Policies Ethics 133

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 211

Writing Communications Marketing B2B 211

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. However, we saw a shift on that front in our 2021 report on the state of finance content. Invite compliance into the creative process. “Investment banking is just glorified content marketing.”

Financial 129

Financial Banking How To Marketing 129

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. It was approved in 2021. I also act as the editorial producer for SAE.org.

Automotive 73

Automotive Groups Meeting Technology 73

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The survey polled, 2,400 senior managers (U.S.)

Survey 104

Survey Trends Marketing Creativity 104

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

JANUARY 27, 2021

This renewed level of activity is expected to continue through the first half of 2021 as organisations manage pent-up demand and seek to return to growth. Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching.

Marketing 140

Marketing Travel Storytelling Training 140

Doctor Spin

JANUARY 31, 2025

2021, August 10). But, as I argue in my book The Terminal Self , our everyday interactions with these computer technologies have accelerated and normalised our cultures infantile tendencies. Demonstrate creativity and usefulness. Use social media to express yourself creatively and strive to add value to others.

Social Media 52

Social Media Media Course Blogging 52

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 66% said conferences (including virtual). to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 118

Policies Energy Government Crisis 118

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Source: The State of PR Technology 2023 Report by Prowly. Large language deals.

Software 146

Software Pitching Ethics Technology 146