PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. The same can be done for measuring internal communications’ effectiveness. The good news: There are a lot of things you can measure. The bad news: There are a lot of things you can measure.

Internal 189

Internal International Data Communications 189

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. Building Your Crisis Response Foundation The strongest crisis responses begin long before incidents occur.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

5W PR

FEBRUARY 22, 2025

Key components of successful campaigns include: Clear messaging that resonates with target audiences Multiple communication channels for broad reach Engagement with community leaders and influencers Measurable outcomes and evaluation metrics The U.S. trillion in 2021. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

Agility PR Solutions

FEBRUARY 9, 2021

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

Measurement 112

Measurement Consumer Crisis Agency 112

5W PR

FEBRUARY 20, 2025

Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns. LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores.

Company 78

Company Branding Brand Crisis Management 78

5W PR

FEBRUARY 27, 2025

The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021. These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface.

Communications 78

Communications Education Consumer Guidelines 78

PRSay

OCTOBER 22, 2021

The company’s communications team found itself pivoting into crisis mode. 20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. Seay was one of three Delta panelists on PRSA’s Oct.

Crisis 78

Crisis Airlines Travel Internal 78

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195

Consumer Branding Brand Media 195

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The market for roles is booming as we learn to live with COVID-19.

Publicity 199

Publicity Government Employee Crisis 199

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Agencies must reevaluate success measurement with clients to better show value. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Last year offered very few glory days.

Communications 167

Communications Trends Nonprofit Radio 167

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Crisis Communications There were some serious PR blunders in 2020. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. million in AI services in 2021. SEMrush goes IPO.

Media 109

Media SEO Analytics Analysis 109

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Issues from 2021 to carry-over. PR grows more in demand.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Stuart Bruce

FEBRUARY 2, 2024

The Chartered Institute for Public Relations has published the CIPR PR Population Report examining the demographic make-up of the public relations profession in England and … © Stuart Bruce - CIPR PR Population Report of 2021 census data reveals alarming diversity issues was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart (..)

Data 78

Data Report Crisis Communications Crisis 78

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Its role was elevated within organisations as it supported crisis response and transformation. You could describe the industry's double-digit 2021 surge as opportunistic.

Publicity 149

Publicity Reputation Study Crisis 149

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found.

Employee 156

Employee Crisis Reputation Creativity 156

Barokas

OCTOBER 21, 2020

And how they might be applied to support the inevitable, important (and sure, dreaded) task of planning for 2021. So, how do these translate to communications success in 2021? Rewards should be measurable and impactful, but they may look different than your usual parameters. Let 2021 be a year of experimentation and new ideas.

System 88

System Viral Strategy Survey 88

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week. We’ve worked with executive teams to engage employees.

Communications 125

Communications Crisis Leadership Sports 125

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis.

Media 162

Media Fashion Television Radio 162

Stephen Waddington

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

Leadership 111

Leadership Publicity Energy Crisis 111

Reputation Us

DECEMBER 2, 2021

Underscoring the value of reputation, boards of companies that have recently experienced a reputation crisis within the past two to three years are even more focused on reputation. During a crisis, while the reputation of the company is at stake, a board of directors has its own reputation to consider as well. This is changing.

Reputation 88

Reputation Crisis Government Corporate 88

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods.

Survey 151

Survey Communications Measurement International 151

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 99

Creativity Study Ethics Publicity 99

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Stern + Associates

APRIL 13, 2023

Climate strategist, New York Times bestselling senior writer of “ Drawdown ,” and editor of “ All We Can Save: Truth, Courage, and Solutions for the Climate Crisis ” Katharine Wilkinson argues that it’s impossible to answer these questions without grounding them in the current and future realities of the planet we call home. What Can I Do?

Policies 118

Policies Energy Government Crisis 118

Stephen Waddington

JANUARY 19, 2021

It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. But the impact of the crisis has been unequal. Eight weeks later it accounted for 27%.

Retail 113

Retail Crisis Education Airlines 113

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021. A reputational crisis can happen to any business of any size. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. How will the communication market develop in 2021? We have the so-called wording, the art of persuading in words, we know perfectly how to formulate the right users, how to convince them, and last but not least - how to measure the result.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

NewsWhip

SEPTEMBER 21, 2023

Proactive versus reactive measurement In the world of communications, being reactive often means playing catch-up—and in the fast-paced digital age, that can mean falling behind for good. Prediction in action In the same way predictive analytics can help you foresee a potential crisis, they can also help you identify topics or nascent trends.

Analytics 88

Analytics Media Crisis Insurance 88

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic.

Publicity 158

Publicity Social Media Report Fashion 158