Remove 2021 Remove Crisis Remove Viral
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience. How many “Great Resignation” stories did we see in 2021? Brand purpose has real purpose.

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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

4 — the first day of ICON 2021. “It A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles. It has been amazing to watch the transformation of the industry over that time. Now we have several hundred.”.

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What people think vs. What people think about

Onclusive

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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From Regal to Get Real: Why Casual Communications Are Here to Stay

PRSay

One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Keep it real.

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Wishing for a Better 2021? You’re Going to Need a Plan.

Barokas

And how they might be applied to support the inevitable, important (and sure, dreaded) task of planning for 2021. So, how do these translate to communications success in 2021? Let 2021 be a year of experimentation and new ideas. Created a viral video? The post Wishing for a Better 2021? Leave no stone unturned.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

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