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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Here are some observations on what we can expect in 2021. Gartner predicts that an “anywhere operations model will be vital for businesses to emerge successfully from COVID-19 ” in 2021. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital.

Trends 407
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Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack?

Media 370
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Equine Outreach Successfully Completes the 2021 NAO and ReputationUs Nonprofit Reputation Program

Reputation Us

Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. Through the Program, Equine Outreach received: Reputation Audit.

Nonprofit 148
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Apply for the 2021 Nonprofit Reputation Program (Free for NAO members)

Reputation Us

An organization’s reputation is critical and must be managed effectively and proactively. Want to take proactive steps to enhance and protect your organization’s reputation? Does your organization want to be the lucky winner of six months’ worth of reputation management pro bono work for your organization?

Nonprofit 148
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2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

Training 370
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Choosing the best media database, campaign management and reporting tools

Onclusive

The good news is that with pre-built reporting tools, you can free yourself to focus on what you do best – communications strategy, media relations and managing brand reputation. There are a variety of metrics which we use internally, but the share of voice and potential customer analysis is well above the competitions.

Tools 370