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Why 2021 will be the year of thought leadership

Agility PR Solutions

Going into 2021, businesses and brands will need to readjust and refocus their PR efforts. The pandemic is still raging, and traditional in-person PR events and stunts for brand awareness are still out of the question—2021 will be the year for thought leadership. Why thought leadership?

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Active thought leaders in their category / sector.”

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Managing Financial Technology Crises: A Leadership Guide to PR, Media, and Reputation Recovery

5W PR

Your crisis management framework needs three core elements: A designated crisis team with clear roles and authority Pre-approved communication templates and channels Established processes for stakeholder notification The crisis team should include representatives from legal, communications, operations, and executive leadership.

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Content Marketing Trends for 2021

Ronn Torossian

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. The post Content Marketing Trends for 2021 appeared first on. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.”

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21 Influencers Share Stellar Advice for Digital Marketing in 2021

Garrett Public Relations

But what can we learn and apply to our digital marketing and communications strategies in 2021? The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

In this webinar, you’ll learn: How to set the right earned media objectives for your brand How to develop a thought leadership strategy that generates valuable content How to execute a comprehensive content distribution plan The technology and tools available to support your earned media and measurement objectives. Kelsey Audagnotti.

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How to Build a PR Business Case and Justify the Expense

Onclusive

Date: October 26, 2021. Webinar Speakers. Lou Hoffman. President and CEO. The Hoffman Agency. Dan Beltramo. Time: 2:00 pm EST. The post How to Build a PR Business Case and Justify the Expense appeared first on Onclusive.

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