Awario

DECEMBER 10, 2020

We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips.

Tools 195

Tools Marketing Trends Strategy 195

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Branding Brand 202

Business Wire

JUNE 29, 2021

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. This process raises a very big question for communicators — how do you successfully communicate about and market a SPAC when your end target company is unknown?

Communications 477

Communications Blogging Company Marketing 477

Agility PR Solutions

FEBRUARY 24, 2021

These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers. The post Evolving social marketing and media trends in 2021 appeared first on Agility PR Solutions. This makes companies consistently review the future of social media and […].

Trends 188

Trends Marketing Media Social Media 188

Ronn Torossian

MAY 10, 2021

It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. The post Why is Blogging Important in 2021? appeared first on.

Blogging 195

Blogging Social Media Marketing Media 195

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

Content Marketing 170

Content Marketing Branding Brand Marketing 170

Onclusive

DECEMBER 28, 2021

As we look back at 2021, here are some of the key insights we collected this year based on the polls conducted during our webinar series, which attracted thousands of communications professionals worldwide. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Industry 221

Industry Crisis Management Measurement Data 221

Wadds Inc.

JANUARY 5, 2025

The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. Its the most accurate dataset available based on 2021 Census data from England and Wales (data from Scotland and Northern Ireland is unavailable). Are you an independent practitioner?

Marketing 98

Marketing Data Small Business Community 98

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 103

Creativity B2B Examples Marketing 103

Agility PR Solutions

JULY 26, 2021

New research from Gartner reveals that marketing budgets have fallen to their lowest recorded level, dropping to 6.4 percent of company revenue in 2021 from 11 percent in 2020. The post Marketing budgets have plummeted to 6.4 percent of revenue in 2021 appeared first on Agility PR Solutions.

Marketing 157

Marketing Survey Company Publicity 157

Agility PR Solutions

JUNE 18, 2021

The post How effective is email marketing in 2021? Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly. Trends to watch appeared first on Agility PR Solutions.

Trends 168

Trends Marketing Branding Brand 168

Agility PR Solutions

JANUARY 20, 2021

Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list of top media and marketing trends for 2021. The post 7 media and marketing trends to watch in 2021 appeared first on Agility PR Solutions.

Trends 150

Trends Marketing Media Leadership 150

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Purpose and values-based communications will become an essential part of the marketing toolbox.

Trends 385

Trends Employee Viral Advertising 385

Awario

JANUARY 5, 2021

Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy.

Trends 186

Trends Marketing Strategy 186

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . In years past we’ve combined the PR and marketing statistics into a single post. The price summarizing marketing statistics for 2021 was published earlier in the week.

Publicity 175

Publicity Survey Pitching Creativity 175

Agility PR Solutions

DECEMBER 15, 2020

The post Top 10 PR and marketing predictions for 2021 from Worldcom PR Group’s global partners appeared first on Agility PR Solutions. The COVID-19 pandemic heightened uncertainty in all sectors of life. In these times of uncertainty, we only know one thing for certain—the impact of COVID-19 will […].

Marketing 170

Marketing Groups Publicity Trends 170

Agility PR Solutions

SEPTEMBER 28, 2021

Social media marketing has become an integral part of digital marketing today. The post Social media marketing: What to stop, start, and continue doing in 2021 appeared first on Agility PR Solutions. The post Social media marketing: What to stop, start, and continue doing in 2021 appeared first on Agility PR Solutions.

Social Media 155

Social Media Marketing Media Branding 155

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Agility PR Solutions

DECEMBER 16, 2020

2020 was a year that none of us saw coming, but what will 2021 bring for businesses and marketing leaders while we’re still in the midst of a global pandemic? The post 2021 vision: 5 predictions for B2B tech marketing appeared first on Agility PR Solutions.

B2B 131

B2B Marketing Survey Analysis 131

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different. It’s an employer’s market right now. Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 179

B2B Software Ethics Leadership 179

Agility PR Solutions

JUNE 27, 2021

In recent years, organizations that incorporated content marketing in their businesses have reported high revenues. To maintain that growth and relevance, marketers must stay updated with the ever-fluctuating content marketing landscape. Almost every […].

Content Marketing 148

Content Marketing Trends Marketing Report 148

PRSay

OCTOBER 5, 2021

4 — the first day of ICON 2021. “It In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. That is traditionally the advertising and marketing function.

Employee 217

Employee Leadership Crisis Management Viral 217

Agility PR Solutions

JANUARY 21, 2025

The marketing landscape for blockchain and cryptocurrency projects has shifted dramatically since 2021’s bull market peak. Today’s successful crypto marketing strategies prioritize education, compliance, and authentic community building. Gone are the days of meme-driven hype cycles and FOMO-based promotions.

Industry 100

Industry Marketing Education Advertising 100

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. 11% said lack of alignment with marketing. 11% said lack of alignment with marketing. social media, content, etc.).

Communications 182

Communications Survey Education Leadership 182

Agility PR Solutions

FEBRUARY 14, 2021

It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. The post 6 telltale signs of a doomed influencer campaign in 2021 appeared first on Agility PR Solutions.

Social Media 176

Social Media Branding Brand Marketing 176

Garrett Public Relations

JANUARY 18, 2021

The post 14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in Sept. As we head […].

Twitter 180

Twitter Small Business Publicity Marketing 180

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The Crenshaw team is delighted to be nominated for a 2021 SABRE Awards North America. The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. . SABRE winners will be announced May 11 during a virtual awards ceremony.

Reputation 156

Reputation Trends Branding Brand 156

Agility PR Solutions

MARCH 23, 2021

Scouring the internet for the most current marketing techniques is like searching for almost anything—there’s too much content. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices.

Communications 164

Communications Branding Brand Trends 164

Agility PR Solutions

JULY 19, 2021

A big part of promoting a business is about marketing to the right people. The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions. The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions.

Local 157

Local SEO Small Business Strategy 157

Onclusive

FEBRUARY 1, 2021

Please join Bryan Pederson , Chief Innovation Officer at MSLGROUP, Oriana Branon , Director of Corporate Communications at Bill.com, and Carl Germann , Senior Marketing Manager, Content & PR at Monster. Senior Marketing Manager, Content & PR. Speaker Info. Bryan Pederson. Chief Innovation Officer. Oriana Branon. Carl Germann.

Agency 74

Agency Construction Corporate Measurement 74

Agility PR Solutions

SEPTEMBER 16, 2021

For marketers, it means the final push to prepare for holiday 2021. The post Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches appeared first on Agility PR Solutions. For much of the country, late summer means back to school, and end of summer vacations.

Trends 157

Trends Consumer Marketing Branding 157

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 163

Consumer Branding Brand Study 163

Communications Conversations

SEPTEMBER 21, 2021

So, I was excited to see Vishakha speak at the Digital Marketing Summit in August. Kristin Zima, senior director, social media marketing, Optum. Kristin may be one of the women in this town that has worked in social media marketing the longest. Vishakha Mathur, social media manager, Boston Scientific.

Social Media 146

Social Media Marketing Media Insurance 146

Agility PR Solutions

SEPTEMBER 2, 2020

If there’s anything the COVID crisis has taught communicators, it’s that the days of bland, generic messaging are officially done—personalization is now essential for brand marketers and PR across the customer journey, influencing brand awareness, brand loyalty, and lead generation.

Marketing 141

Marketing Crisis Branding Brand 141

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021.

Blogging 160

Blogging Software Google Content Marketing 160

Onclusive

JUNE 11, 2021

Global Marketing Strategy. Date: Thursday, July 15, 2021. In this webinar, you’ll learn: How message optimization can help you own the story Why NEO Messaging technology is unique Best practices for using NEO Messaging. Webinar Speakers. Stacey Hedman. International Fund for Animal Welfare (IFAW). Sean O’Neal.

How To 370

How To Internal International Employee 370

Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. The post 2021 consumer expectations are shifting—and opportunities for innovation abound appeared first on Agility PR Solutions.

Consumer 146

Consumer Retail Branding Brand 146