Muck Rack

NOVEMBER 25, 2020

Webinar recap: 7 principles for measuring and evaluating PR in 2021

Measurement 137

Measurement 137

Onclusive

NOVEMBER 3, 2021

Gone are the days when business success was measured solely by growth and profitability. Date: November 18, 2021. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Webinar Speakers. Philip Lynch. Product Director Insights & Social.

Analysis 370

Analysis Corporate Reputation Measurement 370

Muck Rack

JUNE 23, 2021

New Muck Rack survey: How PR teams build relationships, measure success and leverage technology in 2021

Survey 142

Survey Technology Measurement 142

Onclusive

FEBRUARY 1, 2021

Date / Time: February 25, 2021 at 1PM EST. The post The Complete Guide to Building an Impactful Relationship with your PR Agency appeared first on Onclusive. Chief Innovation Officer. Oriana Branon. Director of Corporate Communications. Carl Germann. Senior Marketing Manager, Content & PR.

Agency 74

Agency Construction Corporate Measurement 74

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Date: Thursday, July 15, 2021. Webinar Speakers.

How To 370

How To Internal International Employee 370

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The price summarizing marketing statistics for 2021 was published earlier in the week. 23% said measurement / ROI. However, this year we’ve separated them into two pieces. The “top 0.3%

Publicity 175

Publicity Survey Pitching Creativity 175

Muck Rack

NOVEMBER 24, 2021

Webinar recap: 6 takeaways from Muck Rack’s State of PR Measurement 2021

Measurement 118

Measurement 118

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. 23% said measurement / ROI. Educating and persuading executives to focus is the 2021 superpower.”. 24% said scope creep.

Communications 182

Communications Survey Education Leadership 182

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. The same can be done for measuring internal communications’ effectiveness. The good news: There are a lot of things you can measure. The bad news: There are a lot of things you can measure.

International 189

International Internal Data Communications 189

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.* Ragan Communications, Communications Benchmark Report 2021.

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions.

B2B 179

B2B Software Ethics Leadership 179

Contently - Strategy

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. The post The 2021 Content Marketing Checklist appeared first on Contently. They’ll dominate search, and deliver compounding returns over time.

Content Marketing 145

Content Marketing Marketing Creativity Technology 145

Sword and the Script

DECEMBER 28, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021. Need an extra pair of hands in 2021? 48: Dr. Tim Furche. See you next year!

Blogging 160

Blogging Software Google Content Marketing 160

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Cision

JUNE 16, 2021

Learnings from the virtual AMEC Global Measurement and Evaluation Summit 2021.

Measurement 120

Measurement Blogging 120

Agility PR Solutions

SEPTEMBER 1, 2021

That’s why earlier in 2021, Agility PR Solutions surveyed over […]. The post Pitching the media: How do you measure up to global standards? appeared first on Agility PR Solutions. But even as PR professionals have been forced to adapt to business unusual, some things remain the same.

Pitching 141

Pitching Measurement Media Survey 141

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years.

Training 370

Training Media Training Crisis Communications Reputation 370

NewsWhip

SEPTEMBER 8, 2021

We measured the top flavors that we’ll see in the fall of 2021— let’s take a look at who will be the winners of the season. Apple picking, apple pie, and applesauce are all fall favorites, so the decision to capitalize on the flavor has been popular in 2021. In the last three months, there have been 10.1k engagements.

Trends 145

Trends Hotels Brand Branding 145

Axia PR

APRIL 20, 2021

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results.

Measurement 118

Measurement Engineering Analysis Web 118

5W PR

FEBRUARY 18, 2025

For example, when Colonial Pipeline suffered its 2021 ransomware attack, they quickly released a statement confirming they were “the victim of a cybersecurity attack” and had “proactively taken certain systems offline to contain the threat.” Only then should you craft initial messaging.

Communications 78

Communications Crisis Communications Crisis System 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

Agility PR Solutions

FEBRUARY 9, 2021

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

Measurement 116

Measurement Consumer Crisis Agency 116

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In January 2021, Axios announced it would discontinue its op-ed section entirely. . A recent Pew study that measured the public’s ability to distinguish between five opinion statements and five factual ones found that many Americans have trouble doing so. Some major publications have already begun doing so.

Policies 310

Policies Study Leadership Consumer 310

5W PR

MARCH 28, 2025

Effective recovery plans typically include: Independent audits of crisis cause and response Public commitment to specific improvements Regular progress updates to stakeholders Investment in trust-building initiatives Square’s handling of their 2021 service outage demonstrates these principles.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

MARCH 21, 2025

Successful pre-launch campaigns like Stake.com’s 2021 rollout demonstrated the power of staged content releases, with daily updates generating over 50,000 waitlist signups before launch day. Measuring PR Impact Clear metrics help quantify PR success. Social media serves as a primary channel for building anticipation.

Case Study 78

Case Study Measurement Reputation Study 78

5W PR

APRIL 5, 2025

According to a 2021 PwC Global Crisis Survey, 95% of business leaders expect crisis incidents to increase or remain the same in the coming years, highlighting the growing importance of crisis PR preparedness. Inconsistent Messaging Different spokespersons delivering conflicting messages can damage credibility and confuse stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. We’ll begin with the format that I, along with the experts I spoke to, believe will be the most popular in 2021: Newsjacking/reactive campaigns. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

MARCH 19, 2025

The relaunch of Cabbage Patch Kids in 2021 exemplifies this approach. Measuring Campaign Performance Success metrics for seasonal PR campaigns should extend beyond traditional media impressions. Success requires careful planning, authentic messaging, and agile execution supported by robust measurement.

Retail 78

Retail Storytelling Pinterest Product Launch 78

5W PR

MARCH 5, 2025

The Trade Desk Response (2021) Following a potential data exposure, The Trade Desk: Conducted a rapid security audit Published detailed findings Implemented new security protocols Offered affected clients additional protections Their methodical response helped minimize negative impact on stock value and client relationships.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

Stephen Waddington

SEPTEMBER 23, 2020

We need to learn to live with the virus, respect masks and distancing measures, and plan for third and fourth waves. The virus is a bastard. COVID-19 will continue to disrupt every aspect of our lives until will learn management strategies. We need better access to testing and improved tracing systems. Strap in for the long haul.

Exercises 135

Exercises Sports Travel System 135

Onclusive

DECEMBER 30, 2020

Date: Tuesday, January 26th, 2021. Speaker Info. Dan Beltramo. Kelly Byrd. Senior Director, Customer Success & Insights. Time: 1:00pm EST. The post An Executive’s Guide to Building & Managing a Communications Department appeared first on Onclusive.

Communications 195

Communications Financial Corporate Leadership 195

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Agility PR Solutions

JULY 11, 2021

New research from CX solutions company Mood Media, shoppers are beginning to return to physical stores in significant numbers as pandemic measures lift around the world. The firm’s new report, Shopper Sentiments: A June 2021 Global Mood […].

Retail 157

Retail Measurement Report Company 157

The Resolution Blog

NOVEMBER 16, 2021

The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. We start with our journey; our agency pasts, and the measurement and reporting experiences that led to […]. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!

Measurement 156

Measurement Agency Report 156

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. million in AI services in 2021. 94% of reporters prefer to receive pitches by email according to The State of Journalism 2021 by Muck Rack. SEMrush goes IPO. It appears Forbes opens even fewer.

Media 109

Media SEO Analytics Analysis 109