Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. The post 2021 PRedictions: A look at what’s to come for the PR industry appeared first on Onclusive. What will be our “new normal”? Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Muck Rack

JUNE 23, 2021

New Muck Rack survey: How PR teams build relationships, measure success and leverage technology in 2021

Survey 142

Survey Technology Measurement 142

Onclusive

NOVEMBER 3, 2021

In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listening to get ahead of the game. Date: November 18, 2021. Philip Lynch.

Analysis 370

Analysis Corporate Reputation Measurement 370

Onclusive

AUGUST 26, 2021

In this webinar, you’ll learn: How to set the right earned media objectives for your brand How to develop a thought leadership strategy that generates valuable content How to execute a comprehensive content distribution plan The technology and tools available to support your earned media and measurement objectives. Webinar Speakers.

Measurement 369

Measurement Strategy Media Leadership 369

Agility PR Solutions

JANUARY 26, 2021

Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in the use of technology to stay connected, and nearly brought […]. The post 6 trends that will impact the PR profession in 2021 appeared first on Agility PR Solutions.

Trends 180

Trends Technology Industry Analysis 180

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

Onclusive

JUNE 11, 2021

In this webinar, you’ll learn: How message optimization can help you own the story Why NEO Messaging technology is unique Best practices for using NEO Messaging. Date: Thursday, July 15, 2021. Webinar Speakers. Stacey Hedman. Global Marketing Strategy. International Fund for Animal Welfare (IFAW). Sean O’Neal.

How To 370

How To Internal International Employee 370

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Instilling trust is the 2021 challenge. Empathy is essential. Virtual virtuosos are the next wave. Mastering virtual meetings have become must-have skills.

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Trends Communications Skype Employee 187

Communications Conversations

APRIL 15, 2021

Or, what about figuring out if your company needs to be doing anything with emerging technologies and areas like NFTs and Augmented Reality? Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. Given that backdrop, 2021 feels like a tipping point.

Social Media 179

Social Media Media LinkedIn Community 179

Communications Conversations

MARCH 10, 2021

Just last weekend, they ran an interesting campaign where they used deepfake technology (on trend) to recreate the likeness of Bob Ross and his show, “The Joy of Painting” In the “lost episode”, deepfake Bob created landscape with a Mountain Dew bottle in it. This is social media marketing in 2021. Yes, it is.

Social Media 197

Social Media Marketing Media YouTube 197

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. The future is hybrid.

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Conference B2B Meeting Fashion 299

Agility PR Solutions

JUNE 9, 2021

The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions. The firm asked […].

Technology 149

Technology Agency Marketing Tools 149

Agility PR Solutions

SEPTEMBER 8, 2021

However, press releases have been evolving each year and adapting to new technologies and tendencies. The post 6 creative tips for a successful press launch in 2021 appeared first on Agility PR Solutions. If […].

Creativity 158

Creativity Technology Company Media 158

Contently - Strategy

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. Technology. Do you have the right technology in place to empower your content team to do to their best work? Do you have an ROI model in place? (If

Content Marketing 145

Content Marketing Marketing Creativity Technology 145

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course.

Conference 284

Conference How To Trade Shows Leadership 284

Business Wire

JANUARY 11, 2022

2021 proved to be one of the best initial public offering (IPO) markets ever. Niccolo de Masi : CEO of dMY Technology, de Masi has overseen 25 mergers and acquisitions and has raised billions in equity to support public and private companies he’s led. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

Company 307

Company Publicity Communications Blogging 307

Onclusive

DECEMBER 14, 2021

Next week, we’ll conclude our 2021 media monitoring vendor comparison with a discussion around product direction and customer support.

Tools 370

Tools Report Comparison Media 370

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 167

Technology Publicity Software Pitching 167

PRSay

OCTOBER 8, 2021

I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. This time also forced her to revisit her own relationship with technology, she said. “I And I see an opportunity to be more creative.”. It can be an exciting beast, but a difficult one.

Creativity 179

Creativity Facebook Technology Employee 179

Deirdre Breakenridge

MAY 13, 2019

Cisco predicts that by 2021, 80% of online content will be videos. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Here are three ways artificial intelligence is helping unlock new data insights within these platforms.

Training 399

Training Video Analysis Data 399

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”.

Technology 125

Technology Television Analytics Radio 125

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021. Event technology providers like Bizzabo built robust solutions that allow online attendees to simulate in-person human engagement with networking tools for chats, socializing, meet-ups, and direct messages.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021! Help us seal the deal with new prospects for successful partnerships in 2021. . 2021 looks promising, and we’re hoping to be reunited after many long months. How wrong we were! . A return to office life .

Banking 310

Banking Creativity B2B Conference 310

Sword and the Script

DECEMBER 28, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021. Need an extra pair of hands in 2021? 48: Dr. Tim Furche. See you next year!

Blogging 131

Blogging Software Google Content Marketing 131

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. Our clients Chili Piper and Innovid planted their flags as Inc.

B2B 295

B2B Industry Company Case Study 295

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. This innovation is less technological and more creative. Mmhmm allows you to create Weekend Update-style videos.

Trends 142

Trends LinkedIn Video B2B 142

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. So, in case you missed them, we’ve curated the 10 most-visited blog posts on our site for 2021. 8 Questions to Ask in Your PR Agency Search.

Blogging 97

Blogging Automotive YouTube Mobile 97

Cision

MARCH 3, 2021

See why Cision COO Nicole Guillot was named to PRWeek’s Dashboard 25: Class of 2021.

Technology 120

Technology Communications Blogging 120

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Technology and PR. Nurturing Fruitful Relationships.

Publicity 88

Publicity Technology Industry Social Media 88

Agility PR Solutions

JULY 7, 2021

That’s according to the 2021 JOTW Strategic Communications Survey—by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Organizations value communications more than ever.

Survey 190

Survey B2B Technology Communications 190

Critical Mention

OCTOBER 7, 2020

Here are four PR trends to consider for 2021: 1. Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. . The post PR Trends to be Aware of for 2021 appeared first on Critical Mention - Best Media Monitoring and Database Service.

Trends 105

Trends YouTube Tourism Video 105

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

PR in High Definition

JANUARY 26, 2021

Admittedly, the conditions in my garden are somewhat more predictable than in the technology sector, but ask yourself this: what do you want to spring up in May 2021? The post May your 2021 comms campaigns be blooming marvellous appeared first on Firefly.

Energy 116

Energy Creativity Technology Marketing 116

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It can’t access information beyond the end of 2021. Therefore, it’s important for PR professionals to embrace the new technologies and find ways to incorporate them into their work, rather than viewing them as a threat to their jobs. You can judge for yourself here.

Tools 353

Tools Trends Creativity Web 353