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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience. How many “Great Resignation” stories did we see in 2021? Brand purpose has real purpose.

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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

4 — the first day of ICON 2021. “It Given today’s lightning-fast news cycle and the ability for social media posts to quickly go viral, it’s critical to balance process and speed to market. It has been amazing to watch the transformation of the industry over that time. For me, we started with less than 10 people in comms.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

We’ll begin with the format that I, along with the experts I spoke to, believe will be the most popular in 2021: Newsjacking/reactive campaigns. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential. Newsjacking or ‘Reactive’ campaigns.

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What people think vs. What people think about

Onclusive

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

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Wishing for a Better 2021? You’re Going to Need a Plan.

Barokas

And how they might be applied to support the inevitable, important (and sure, dreaded) task of planning for 2021. So, how do these translate to communications success in 2021? Let 2021 be a year of experimentation and new ideas. Created a viral video? The post Wishing for a Better 2021? Leave no stone unturned.

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

In the best circumstances, a digital PR campaign will go viral (for all the right reasons), which is exciting but can also lead to a few days being spent gathering and discovering coverage. The post The 8 Digital PR Tools You Need in 2021 (According to the Experts) appeared first on BuzzStream. Catching missed coverage.

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The 2021 Oscars predictably failed to capture the public interest

NewsWhip

2021 saw the return of the Oscars, albeit delayed from its usual time slot in the year due to the pandemic. In 2021, the engagement to articles about the Oscars reached 5.45 There were 31,000 articles written focused on the 2021 ceremony, which works out at a little over half of the level written in 2020 and 2019.