Business Wire

APRIL 9, 2021

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.

Blogging 196

Blogging International Internal Trends 196

Prowly

MAY 18, 2021

The post How to Format a Press Release in 2021 (w/ Examples) appeared first on Prowly Magazine. Press releases are the standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news that […].

Examples 196

Examples How To Strategy Publicity 196

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Make your own path, and stay human.”. Start with the press release. What’s the headline we’re after? What’s the new news?”

Agency 166

Agency Creativity Branding Brand 166

Deirdre Breakenridge

DECEMBER 29, 2021

In the fall semester 2021, I had the honor and pleasure of meeting Professor Jason Mollica’s Strategic Communications class at American University. As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Cision

FEBRUARY 20, 2020

Whether you're more inspired at the beach, in the wooded wilderness, or right in the middle of town, this list may have a writing residency that suits your needs.

Writing 120

Writing Blogging Media 120

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It can’t access information beyond the end of 2021. Any writer knows that it’s generally easier to edit from a rough draft than write something from scratch.

Tools 353

Tools Trends Creativity Web 353

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets. PR is always evolving. Owned Media & Content Strategy.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 211

Writing Communications Marketing B2B 211

Deirdre Breakenridge

MAY 13, 2019

Cisco predicts that by 2021, 80% of online content will be videos. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. Image & Video Recognition – Analyzing visual content.

Training 399

Training Video Analysis Data 399

Cision

MAY 6, 2021

The coming weeks offer several unique events for journalists and bloggers, covering solutions journalism, food writing, and more.

Journalism 156

Journalism Writing Blogging Media 156

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Once you understand they need: Quotes from experts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here. Copyright © 2021 Ann Wylie.

Mobile 201

Mobile Education Writing Engineering 201

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. For info on how to write a winning award submission , see this earlier post. Tech providers can demonstrate their excellent customer success by earning awards for client service. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Find more than 2,000 writing tip sheets at RevUpReadership.com.

Mobile 200

Mobile Web Writing Training 200

Practical Law Construction

DECEMBER 7, 2021

Fast forward 12 years, and once again an adjudicator’s decision-writing is in the spotlight. The dispute has led to at least two adjudications and at least two reported judgments, one from July 2021 and one from November 2021. Let us start with the adjudicator’s January 2021 decision. My takeaways from this.

Writing 100

Writing Construction Enterprise Guidelines 100

PR Fuel

JANUARY 15, 2021

Are you looking to promote your business in 2021? 2021 looks to be a bright year ahead for getting the word out there on your business. One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Key Takeaways.

Writing 59

Writing Product Launch Examples Consumer 59

Stephen Waddington

JUNE 17, 2021

The Online Nation 2021 Report published by Ofcom provides insights into use of the internet in the UK. Ofcom’s Online Nation 2021 Report covers every aspect of adoption and behaviour on the internet in the UK. Check out his analysis 2021 NUMBERS: Ofcom media & stats for the UK. million users in March 2021.

Retail 88

Retail Mobile Facebook Instagram 88

Garrett Public Relations

JANUARY 2, 2021

As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? The post Making 2021 Marketing Plans Knowing That Change Is the Only Constant appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. The new year has arrived.

Marketing 85

Marketing Publicity Small Business SMB 85

Agility PR Solutions

NOVEMBER 2, 2021

A great journalist writes stories, and collects and assembles information from dangerous and extreme locations all over the world. The post 7 famous journalists who are crushing it in 2021 appeared first on Agility PR Solutions. The post 7 famous journalists who are crushing it in 2021 appeared first on Agility PR Solutions.

Journalism 78

Journalism Writing Industry Publicity 78

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. An area in which we excel as specialists is being able to target a wide range of media with our stories.

Crisis Management 88

Crisis Management Print Ethics Local 88

NewsWhip

APRIL 28, 2021

2021 saw the return of the Oscars, albeit delayed from its usual time slot in the year due to the pandemic. In 2021, the engagement to articles about the Oscars reached 5.45 There were 31,000 articles written focused on the 2021 ceremony, which works out at a little over half of the level written in 2020 and 2019.

Publicity 78

Publicity Comparison Pinterest Web 78

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

How To 139

How To Writing Study Training 139

NewsWhip

OCTOBER 1, 2021

This year has proven no different, with the platform’s biggest TV show having more engagements than any other show we looked at on any platform in 2021, even though the show itself debuted at the end of last year. Succession is one to watch as 2021 begins to wrap up. . That show was Bridgerton. . Together the three websites received 5.7

Pinterest 78

Pinterest Measurement Facebook Analytics 78

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. Think about how much work that is: try writing a blog post every day – then add two more. The Coronavirus pandemic has left communications teams with more work but also stronger business relationships.

Study 180

Study Communications Survey Pitching 180

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

DECEMBER 13, 2022

And because I’ve spent time in-house on the vendor side I can write about this topic in depth. billion in 2021. If you enjoyed this post, you might also like: The Top 10 Most Popular Blog Posts on Sword and the Script for 2021. It seems many of you appreciate it too. I’ll aim to get some more product reviews down next year.

Blogging 173

Blogging B2B Software SEO 173

Sword and the Script

MARCH 16, 2021

The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. Optimism regarding the US economy’s next quarter (Q1 2021) compared to last quarter (Q4 2020) also showed a major increase with 55.3% According to this report : “Optimism hit 66.3 (out

Survey 157

Survey Marketing B2B Comparison 157

PRSay

JUNE 15, 2022

No: Continuing to write checks to anti-LGBTQ political leaders and causes while claiming to “support” the LGBTQ community. No: Writing a check to an LGBTQ cause or organization once per year or only issuing one positive statement during Pride Month. Now: Supporting LGBTQ organizations financially and vocally year-round.

Policies 166

Policies Community Corporate Enterprise 166

Communications Conversations

NOVEMBER 12, 2021

But, in 2021, I’m not sure too many universities offer classes like these either. What’s more important in 2021 than this? And sure, there’s news writing and video editing and courses like that as part of any J-School or strategic comms program. SEO/SEM is highly under-represented in an academic setting.

Communications 155

Communications SEO Social Media Video 155

PRSay

JANUARY 15, 2021

However, more often, we mark the day by flooding social media, blogs and websites with well-known, inspiring quotations from Dr. King’s speeches, sermons and writings. Organizations and individuals celebrate this observance by volunteering in communities as part of the MLK Day of Service.

Community 179

Community Policies Employee Blogging 179

Sword and the Script

OCTOBER 12, 2021

The publishing organization conducted the survey in July 2021, and the report is based on polling of “1,145 IT buyers from organizations across North America and Europe. I often write about marketing surveys on these pages. — Frank Strong (@Frank_Strong) October 11, 2021. Security ought to be part of your messaging.

B2B 128

B2B Software Survey Study 128

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. It takes an average of 4 hours to write in 2022. The cost of B2B marketing content. to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

The Proactive Report

APRIL 7, 2022

According to the report, investment in all digital marketing activities has increased since February 2021. It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147

Survey LinkedIn Engineering Web 147

Communications Conversations

JANUARY 4, 2022

2021 was a blur, wasn’t it? But, 2021 went VERY fast for me. It could have something to do with the fact that I had a lot going in 2021. And, as I reflected back on exactly what I did in 2021 it actually surprised me a little. The topic: Writing for social and digital. Could be one sentence.

Meeting 60

Meeting Groups Social Media LinkedIn 60

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. He is left trying to write down individual tweets, which is both humorous and pathetic.

Media 162

Media Fashion Television Radio 162