Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. Don’t over-delegate social content.

Construction 385

Construction Crisis Social Media Reputation 385

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. This is where social listening tools play a pivotal role. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Let’s delve more into this below.

Trends 195

Trends Marketing Analysis Leadership 195

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Growing Social Now. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. billion users by the end of 2022. So, what should a company know as they are looking to begin marketing on TikTok

Marketing 88

Marketing YouTube Advertising Advertising 88

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Is that good?

Report 102

Report Publicity Marketing Pitching 102

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). What gives?

Brand 113

Brand Branding Twitter LinkedIn 113

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Advertising Advertising 78

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 126

Film Marketing Sports Hotels 126

PR for Anyone

FEBRUARY 14, 2024

From siting the vineyard to navigating social media and interstate shipping, Rachel played a pivotal role in establishing Boxwood as a thriving winery. In their new dealcoholized wine, Oceano Zero (more on that later), they use 100% recyclable screw cap closures, making it even easier for consumers to recycle their wine packaging.

Study 130

Study Travel Film Industry 130

Prohibition

JANUARY 27, 2023

The campaign will see over one million meals being donated to those in low-income communities. This was a great way for the brand to make a meaningful entrance into the new year supporting a great cause, whilst also highlighting the Vegan options available to consumers at their restaurants – great work Wagamama!

B2C 62

B2C Creativity Sports YouTube 62

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. Marcia Gomez, Blank Canvas Communications. My biggest hurdle in 2022 was knowing when to bring in additional help. Leave your response in the comments section below or tag us on social media using #solopr.

Resources 77

Resources Energy Small Business Corporate 77

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US.

Communications 120

Communications Crisis Internal International 120

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. The days of social posts without paid support are over. They’re becoming a great way to foster community.

Instagram 164

Instagram Social Media Facebook Trends 164

Konnect Agency

MARCH 16, 2021

With social distancing in place, streaming TV shows, Zoom calls, ordering groceries online, and turning to social media as a main source of entertainment have skyrocketed. In the past year, we have all spent more hours on screens than we would care to admit. The impact? Content, however, is only one piece of the pie.

Consumer 59

Consumer Retail Community Mobile 59

Sword and the Script

OCTOBER 4, 2022

TechCrunch summed up the story in the messy context of social media opinions sometimes passing as news: “The big question for a company like Muck Rack — or its competitors for that matter — is how they will evolve with the times to reflect that mass communications landscape.”. Meltwater reviews “strategic alternatives”.

Technology 81

Technology Company Analytics Writing 81

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Indeed, Twitter has rarely been profitable in its history and Musk said in November 2022 the company was losing $4 million a day. In banking, mission could be customer experience, community service, business partnership or many other qualities — but it all rolls up to strategy.

Twitter 78

Twitter Banking Financial Employee 78

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Another two in five consumers have been influenced by social media when it comes to picking a destination.

Travel 40

Travel Tourism Airlines Hotels 40

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. So, it’s due strategy and resources that match the level of importance consumers pay it. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. What hasn’t?

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Twitter is still a journalist’s favorite social media site. So says a 2022 survey conducted by PRWeek for ICR.

B2B 117

B2B Marketing Survey Software 117

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

AUGUST 9, 2022

Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. The results mirror the shifts that have happened in the communications landscape over the past two years,” wrote Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro.

Communications 149

Communications Survey Employee Measurement 149

PR 20/20

APRIL 1, 2021

social media). Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology. The Rate of Change is Accelerating.

Education 52

Education Marketing Conference Agriculture 52

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. From a theoretical perspective, they’re both forms of media. Popularity. Connectivity.

Social Media 52

Social Media Media eBook Technology 52

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations.

Conference 62

Conference Marketing Instagram YouTube 62

Sword and the Script

DECEMBER 26, 2023

.” ~ Morgan McLintic , CEO, Firebrand Communications 6. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 193

Writing Communications Marketing B2B 193

Newsfile

NOVEMBER 14, 2023

As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. UK consumers are expected to spend £24.1 billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Radio Print Newspapers 103

Maxim Behar

DECEMBER 16, 2021

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Now social networks are setting trends, something very important, which I think the state itself is indebted to. Because consumers know about them.

Google 52

Google Engineering Sports Comparison 52