Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

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Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Muck Rack named Inc.

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Software Marketing Leadership B2B 161

wiredPRworks

MAY 23, 2022

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. To date, I’ve written 373 posts about LinkedIn.

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LinkedIn How To B2B Social Media 52

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world!

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Social Media Trends B2C Media 52

Bianchi Biz Blog

JULY 22, 2024

Communications, media and PR market in Malaysia Malaysia’s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin. Emerging Technologies and Applications.

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Marketing Tourism Local Government 100

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. You might also be interested in: Top 10 Meet the Media Profiles of 2022.

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wiredPRworks

JANUARY 13, 2022

What does it take to really crush sales quotas in 2022? Customers are upgrading and updating everything from technology to influence. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. Are you looking for 2022 sales strategies – as a sales professional, sales exec, or a meeting planner?

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Strategy Training Insurance Insurance 52

Reputation Us

JUNE 15, 2022

In the AlixPartners Disruption Index 2022 , the management consulting firm’s third annual study of disruption, the group surveyed 3,000 business executives around the globe. They found that, surprisingly, only three percent of CEOS said COVID-19 was their biggest challenge going into 2022. What’s Your Biggest Concern?

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Reputation Crisis Nonprofit Training 146

Sword and the Script

JULY 2, 2024

And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. PRophet adds Google AI models Stagwell (NASDAQ: STGW ), the parent company of the PR technology startup PRophet , has added large language model (LLM) capabilities from Google to a range of products, including PRophet.

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Print Newspapers Google B2B 124

Doctor Spin

OCTOBER 25, 2024

Spin Academy | Online PR Courses Digital Transformation Digital transformation is a multifaceted process driven by advanced digital technologies requiring significant organisational change and adaptation. Research-Technology Management, 65, 11 — 17. technologies. Source: Long Range Planning 1 Warner, K., & Wäger, M.

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Financial eBook Journalism Big Data 52

PRSay

OCTOBER 14, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? While I’ve missed in-person PRSA events, technology has removed geographic barriers to engagement. Alma mater: B.A.,

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Meeting Crisis Management Energy Resources 148

Sword and the Script

NOVEMBER 8, 2022

Two different companies in the PR technology space have launched indexes of their own. I had a good conversation with Signal AI David Benigson in September 2022. Meltwater rolls out an online customer community. Meltwater launched an online customer community for its 27,000 global customers. announces Q3 2022 results.

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Corporate Reputation Case Study Employee 78

Sword and the Script

SEPTEMBER 10, 2024

That up 54 days or about a month in a half since 2022. For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). Takes care of its suppliers, business partners and communities.” This seems obvious.

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B2B Software Ethics Leadership 144

Victorious PR

JUNE 8, 2023

In the fast-paced and ever-evolving world of cryptocurrencies and blockchain technology, a robust public relations (PR) strategy is essential for the success and growth of any project. In the dynamic and competitive world of cryptocurrencies and blockchain technology, crypto PR agencies have emerged as vital partners for project success.

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Doctor Spin

OCTOBER 25, 2024

Stage 3: Engagement / Content & Community. About Digital Transformation “Digital transformation is an ongoing process using new digital technologies, with agility as the core mechanism for strategic renewal of an organization’s business model, collaborative approach, and culture.“ Research-Technology Management, 65, 11 — 17.

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Leadership eBook Technology Analytics 52

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. Meltwater announced a “review of strategic alternatives” in September of 2022. It makes sense.

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Software Pitching Ethics Technology 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

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Marketing Content Marketing Data Social Media 187

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. million in 2022. 3. – along with perennial bedrocks like Spin Sucks and movers-and-shakers like Garrett Public Relations. * * * Have an interesting announcement from a PR technology vendor?

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Pitching Study Technology Report 121

Doctor Spin

JANUARY 17, 2023

Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? Community-living in harmony with nature (Midjourney V4). Sustainable living in the wetlands (Midjourney V4).

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Wikipedia Energy Community Fashion 52

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. PRGloo was acquired by Onclusive in a three-way merger field by private equity announced in early 2022. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too. No reason was noted.

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Publicity Software Google Reddit 123

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.

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Leadership Conference Retail Storytelling 60

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

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Software Case Study Technology Tools 78

Offleash

JULY 1, 2022

It seems like just last week that our teams were holding 2022 kickoff strategy sessions with clients and working with reporters on year-ahead predictions. 2022 has been a blur, but that’s a good thing. It’s hard not to feel philosophical as we look up and realize that, suddenly, the year is half over. Now – what? –

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Marketing Media Community Analytics 52

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

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SEO Content Marketing Marketing Software 129

NewsWhip

OCTOBER 11, 2023

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. The sustainability giant has always created for the greener good, but in 2022 they went even further. Could Target have foreseen this backlash? Take Patagonia, for example.

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Reputation Retail Nonprofit Viral 78

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. ESG outlook.

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Software Case Study Advertising Advertising 117

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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Survey Corporate Communications Financial 81

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

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Survey Software B2B Pitching 142

PRSay

MAY 7, 2021

The application process is wrapping up for the 2022 PRSA Board of Directors. While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come. Applications are due May 25.

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Education Technology Policies Leadership 122

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

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Technology Company Analytics Writing 81

Mindful Marketing

NOVEMBER 20, 2022

In the first half of 2022, natural disasters led to insurance losses of $39 billion – 18% higher than average. We are also thankful for the communities we serve. I am thankful for the grit and determination of our business leaders to keep our region strong and work together to positively impact our businesses and communities.”

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Nonprofit Banking Retail Insurance 83

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs.

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Media Radio Print Newspapers 103

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

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Software B2B Pitching Data 125

Landis PR

OCTOBER 24, 2022

Landis President Sean Dowdall and Founder David Landis recently discussed business’s role in fostering and supporting the communities in which our clients, community and family live. In 2022, we’re upping the donations to $320. Thank you, Landis Communications, for supporting my passion as well as my professional life!

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Nonprofit Community Education Policies 75

PRSay

APRIL 5, 2022

As a white male and ally to women and diverse communities, and as diversity chair for PRSA’s Orange County Chapter , I’m here to share some insights from the session. For Justine Houston-Brown, APR , account supervisor, Ogilvy, it was her mentors who helped her find a career path that merge two loves — medicine and technology.

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Resources Nonprofit Groups System 142

Stern + Associates

APRIL 13, 2023

Investing in Decarbonization Technology: A Vital Step on the Path to Creating a Sustainable Future The climate crisis has presented humanity with its greatest challenge yet. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

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Policies Energy Government Crisis 118

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. I covered Hurricane Sandy in Connecticut in 2012.

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