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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. We try different tactics.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. Yet, nothing happens in a vacuum.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?

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What Will Influence Communications Strategy in 2023

Shift Communications

Those words sum up the climate of 2022 and early 2023. It has made communications strategy trickier — and more crucial — for organizations of all sizes and kinds. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023. Focus on performance communications. Changeable.

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What Employees Want in 2023

Institute for Public Relations

Morning Consult examined how adult employees in the United States feel about their work. An online … Continue reading What Employees Want in 2023 → An online … Continue reading What Employees Want in 2023

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What Technology Challenges Do Employees Have in the Workplace?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center. Appspace examined the challenges and perceptions of employees in all types of workplaces (in-person, hybrid, and remote). An online survey of 800 employees and 100 IT managers was conducted from November 22 — December 8, 2023.

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Your Guide to ESG Communications in 2023

Stern + Associates

There’s a certain paradox in how organizations need to approach ESG communications issues right now. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism.