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7 Digital PR and Marketing Tends for 2023

The Proactive Report

2023 is right around the corner. The current economic climate has been tough and financial experts warn of a recession in 2023. These six Digital PR and marketing trends can help you thrive in 2023. The more you know about your customers, clients, employees, and competitors, they better your planning will be.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

This is one for 2023. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. Takes care of its suppliers, business partners and communities.” “Is known as being a good employer.”

B2B 179
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. But the reaction in the gay and trans community was swift and angry, and sales suffered. Yet, nothing happens in a vacuum.

Banking 212
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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

At the end of 2023, LinkedIn released its list of the top brands successfully marketing on LinkedIn. And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. It fosters a sense of community by featuring employee achievements and showcasing its company culture.

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How to Engage and Empower Your ZEOs

PRSay

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 163
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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

To that end, the 2023 State of the Media Report by Cision is a useful resource. This company makes the key cards that many corporations use to give employees office access. Research, read, be active in the respective community and write compelling pitches. So, how can PR improve their odds in media relations?

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How To Tap The PR Power Of Employer Branding

ImPRessions - Crenshaw Communications

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Brand 156