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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 213
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The top publishers on Facebook in France in 2023

NewsWhip

The top publishers on Facebook in 2023 in France So far this year, there have been three dominant websites in France — BFMTV , Actu , and Franceinfo. With its global reach and coverage of national and international news, sports, politics, and entertainment, BFMTV has established itself as the go-to source for the French public.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Layoffs at internal comms platform.

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Should You Avoid These Sites If You Want to Show Up in AI?

Buzzstream

The New York Times Status: Pending / Ongoing Date of Lawsuit: December 27, 2023 In December 2023, The New York Times filed a lawsuit against OpenAI and Microsoft. If the publishers win, their data wont appear in those LLMs. For the most part, OpenAI is taking the brunt of this. So, Ill focus on these: 1. Postmedia Remembering.ca

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Seriality (Context Matters)

Doctor Spin

2023, October 9). Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. 2023, October 9).

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