5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. These technologies are being leveraged to transform various aspects of gaming and betting.

Trends 78

Trends Sports Advertising Advertising 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

OCTOBER 17, 2024

And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.

Technology 89

Technology Automotive Mobile Software 89

NewsWhip

MAY 16, 2023

As of 2023, Spain has 19.35M regular Facebook users. The top publishers on Facebook in 2023 in Spain In true Spanish fashion, the theme of fútbol, or soccer as we know it in the West, has been dominating the charts. Their stories tackle global and national news, as well as health, technology, economics, and opinion pieces.

Facebook 78

Facebook Sports Comparison Fashion 78

Bianchi Biz Blog

AUGUST 18, 2022

CES 2023 is around the corner! With the event being virtual in 2021 due to the pandemic and in-person attendance still affected by COVID in 2022, it’s challenging to predict exactly how 2023 attendance will turn out. Anticipate an international, diverse audience. How is your planning going? Media attendance dipped in 2022.

Automotive 64

Automotive Mobile Data Comparison 64

5W PR

APRIL 19, 2023

According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation.

Internal 88

Internal International Transportation Employee 88

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity.

Internal 78

Internal International Retail Trade Shows 78

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future.

Ethics 52

Ethics Survey Insurance Insurance 52

Bianchi Biz Blog

JULY 29, 2024

Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. Bonus Tip: Consider the International Audience. For some companies, international PR outreach is challenging and expensive.

Mobile 92

Mobile Automotive Internal International 92

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Consider variations in technology access that may impact consumer habits.

Marketing 101

Marketing Tourism Local Government 101

The Hoffman Agency

AUGUST 23, 2023

Finally, according to what is known in cognitive theory as the ‘picture supremacy effect’, it is much easier to internalize and remember visual content than written text because images are encoded by our brains in both verbal and visual memory centers. This is where the power of visual storytelling comes into play.

Storytelling 69

Storytelling Internal International Pitching 69

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. billion voice assistants in use as of 2023, and the number will reach 8.4 For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients.

SEO 339

SEO Reputation Local Consumer 339

Presspage

MAY 28, 2024

With the ability to align internally within the tool’s online environment, responses are processed flawlessly and kept in line with the company story. With just a few clicks, the most important and relevant contacts are selected and made accessible, while integrated AI technology ensures speed and reliability.

Media 78

Media System Software Tools 78

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 100

Automotive Mobile Government Technology 100

Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help.

Agency 107

Agency Survey B2B Media 107

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. The operations, the technology and the cultures are rarely compatible.

Software 163

Software Marketing Leadership B2B 163

Doctor Spin

OCTOBER 25, 2024

Spin Academy | Online PR Courses Digital Transformation Digital transformation is a multifaceted process driven by advanced digital technologies requiring significant organisational change and adaptation. Research-Technology Management, 65, 11 — 17. technologies. Source: Long Range Planning 1 Warner, K., & Wäger, M.

Financial 52

Financial eBook Journalism Big Data 52

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Internal comms.

Survey 144

Survey Software B2B Pitching 144

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 121

Technology Policies Government Community 121

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And that includes the vehicle technology and advanced mobility segment of the annual show.

Automotive 87

Automotive Mobile Software Technology 87

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. 100 million internal comms platform. Kick-ass” PR blogs.

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

MAY 2, 2023

Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Content picks LinkedIn is making over 100 AI courses free through June 15, 2023, according to a public post by a company salesperson on the platform.

Pitching 121

Pitching Study Technology Report 121

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. CES draws an international, diverse audience. Consider these key CES 2023 figures: CES 2023 encompassed nearly 2.2

Automotive 57

Automotive Mobile Transportation Internal 57

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). But the AI technology is not just about automation. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

Stern + Associates

OCTOBER 31, 2023

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. One of the nuanced decisions a leader has to make is how do you allocate resources across different emerging technologies?

Policies 108

Policies Leadership Technology Groups 108

Wadds Inc.

NOVEMBER 21, 2024

It marks a departure for author and practitioner Amanda Coleman, whose previous books ( Crisis Communication Strategies , 2023 and Everyday Communication Strategies , 2022) took a pure communications focus. Claire is both a Chartered PR and a Chartered Marketer.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index.

B2B 131

B2B Case Study Survey Content Marketing 131

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Where do the survey respondents think these increasing budgets will be spent in 2023? Many consumers buy CBD products online.

Survey 88

Survey Measurement Employee Retail 88

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. LLMs are at the heart of generative AI technology. “With the buyout, Q4 Inc.

Software 131

Software Technology Reddit B2B 131

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Brand 156

Brand Branding How To Employee 156

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 191

Writing Communications Marketing B2B 191

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. Employee engagement and internal communications are cited as a number one priority by corporate affairs directors.

Publicity 98

Publicity Corporate Employee Interviews 98

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156