Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 144

Blogging Software B2B Survey 144

NewsWhip

APRIL 11, 2023

The top articles on Facebook in March 2023 in the US and UK As we noted earlier, the BBC’s coverage of the death of Paul O’Grady was the top article overall, with Sky News also having an article in the top three with its coverage of the star’s death. The post The top publishers on Facebook in March 2023 appeared first on Newswhip.

Facebook 148

Facebook Sports Local Report 148

Bianchi Biz Blog

DECEMBER 14, 2023

As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. Without further ado, here are the top 10 most visited blog posts on our site in 2023 (click to read the blogs): 1. Automotive & Tech Suppliers Abound at CES 2023 2. 2023’s Best Podcasts for Auto & Mobility Tech Suppliers 7.

Automotive 102

Automotive Blogging Mobile YouTube 102

NewsWhip

APRIL 20, 2023

The top publishers on Facebook in 2023 in France So far this year, there have been three dominant websites in France — BFMTV , Actu , and Franceinfo. The post The top publishers on Facebook in France in 2023 appeared first on Newswhip. His page saw over 24 million engagements, with several of his posts highlighting winning moments.

Facebook 139

Facebook Sports Internal International 139

5W PR

FEBRUARY 5, 2025

According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs. REI’s Co-op Journal exemplifies this approach, mixing product knowledge with genuine outdoor expertise. The key lies in creating substantive content that answers real audience needs.

Branding 78

Branding Brand Media Journalism 78

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. If true, he follows other former CEO including Abel Clark who left at the beginning of 2023, and Kevin Akeroyd, who left in 2020.

Software 176

Software Measurement B2B Training 176

Sword and the Script

DECEMBER 19, 2023

ChatGPT dominates online discussions ChatGPT has accounted for 25% of the generative AI conversations online over the first six months in 2023, according to Signal AI. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI.

B2B 109

B2B Survey Pitching Software 109

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. According to a 2023 Prowly study, 57% of journalists say they’re more likely to work with PR professionals who demonstrate deep knowledge of their beat.

Media 78

Media Crisis Pitching Twitter 78

Bianchi Biz Blog

DECEMBER 7, 2023

Here are 2023’s most viewed Meet the Media profiles: 1. As this series has become the most popular of all our standing blog series, it seems to have struck a chord. This year, we profiled a number of journalists – old and new – from a wide range of media outlets. Hannah Lutz, Reporter, Automotive News 2. Feel free to peruse these profiles.

Meeting 89

Meeting Automotive Transportation Mobile 89

HMA Public Relations

MARCH 28, 2023

Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson. Despite Twitter's politicization, the platform continues to be popular for journalists.

Twitter 133

Twitter Journalism Report Blogging 133

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. According to a 2023 Trust Barometer study, 84% of consumers say expert endorsements influence their supplement purchases. This lead time allows for proper media outreach, influencer partnerships, and content development.

Strategy 78

Strategy Consumer Energy Measurement 78

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work.

Journalism 52

Journalism Newspapers YouTube Twitter 52

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. This is audience identification 101. . * * * Muck Rack says it surveyed 2,226 journalists from January 4th to February 6th, 2023.

Twitter 157

Twitter Survey Journalism Social Media 157

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. acquired in February of 2023. Top challenges facing journalism. Internal comms.

Survey 179

Survey Software B2B Pitching 179

PRSay

NOVEMBER 20, 2024

So-called “news deserts” rose to 206 this year from 204 in 2023. Franklin, director of the Local News Initiative at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications, was PRSA’s guest on Nov. 19 for Strategies & Tactics Live on LinkedIn.

Local 138

Local Newspapers Journalism Radio 138

Buzzstream

FEBRUARY 13, 2025

The New York Times Status: Pending / Ongoing Date of Lawsuit: December 27, 2023 In December 2023, The New York Times filed a lawsuit against OpenAI and Microsoft. If the publishers win, their data wont appear in those LLMs. For the most part, OpenAI is taking the brunt of this. So, Ill focus on these: 1. Postmedia Remembering.ca

SEO 62

SEO Journalism Radio Google 62

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Prior to joining Crenshaw Communications, Patrice worked at Kite Hill PR where she led teams in securing placements in top-tier publications like AdAge, Business Insider, VentureBeat, and The Wall Street Journal.

B2B 156

B2B Leadership Communications Agency 156

PRSay

SEPTEMBER 27, 2023

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 189

Ethics Study Public Affairs Training 189

NewsWhip

JULY 13, 2023

As we recently hit the halfway point of 2023, we took the opportunity to look back on the top publishers in Singapore over the past three months to see who came out on top in Q2 2023. The post The top publishers in Singapore for Q2 2023 appeared first on Newswhip. Now, let’s take a closer look at the data. engagements.

Newspapers 78

Newspapers Analysis Employee Technology 78

Doctor Spin

FEBRUARY 7, 2025

2023, October 9). Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. 2023, October 9). 2023, October 9). M/C Journal, 17, 110. 2023, October 9). (Original work published 1985.) 2 Silfwer, J. Five Types of Publics. Doctor Spin | The PR Blog. Seriality and Persona. citizens of a country).

Groups 52

Groups Journalism Wikipedia Public Affairs 52

NewsWhip

MAY 16, 2023

As of 2023, Spain has 19.35M regular Facebook users. The top publishers on Facebook in 2023 in Spain In true Spanish fashion, the theme of fútbol, or soccer as we know it in the West, has been dominating the charts. Out of the top ten Facebook pages in 2023 so far, eight revolve around the sport.

Facebook 78

Facebook Sports Comparison Fashion 78

Doctor Spin

FEBRUARY 4, 2025

2023, December 3). 2023, December 3). Source: Organization Development Journal 3 Hargis, M. & Organization Development Journal. 2023, December 3). 2023, December 3). Organization Development Journal. Pre-suading publics to put them in a receptive state depending on the message. 1 Silfwer, J.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Bianchi Biz Blog

AUGUST 31, 2023

You might also be interested in: Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World 5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal The post Top Trucking & Off-Highway Podcasts of 2023 for Suppliers (..)

Transportation 87

Transportation Automotive Mobile Interviews 87

Doctor Spin

OCTOBER 16, 2024

2023, December 17). Journal of … Continue reading Examples of the Paradox of Prominence The paradox of prominence seems to be an inherent aspect of human interest dynamics. 2023, December 17). Journal of Personality and Social Psychology, 82(6), 878–902. G., & Longo, L. Continue reading 2 Silfwer, J.

eBook 52

eBook Journalism Analytics Privacy 52

NewsWhip

MAY 3, 2023

users online using the platform regularly — to see which publishers have had the most engagement in 2023. The top pages on Facebook in 2023 in Mexico We also took a look at the top Facebook pages in 2023, and similar to what we found in France , pages that centered around sports took up the first, third, and eighth spots on the charts.

Facebook 78

Facebook Sports Television Newspapers 78

Sword and the Script

AUGUST 1, 2023

I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. The last day of trading will reportedly be August 4, 2023. The Oslo Stock Exchange will impose a trading suspension on August 7, 2023. The Oslo Stock Exchange will impose a trading suspension on August 7, 2023.

Software 146

Software Pitching Ethics Technology 146

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. Metro weekly newspaper that no longer exists.

Journalism 78

Journalism Meeting Newspapers Media 78

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

Wadds Inc.

FEBRUARY 22, 2024

The Edelman Trust Barometer 2023, Ofcom News Consumption 2023 report, and Reuters Digital News Report 2023 all report a decline in trust in news media, especially in social media news. Younger audiences are less likely to pay for news subscriptions, threatening the funding of quality journalism.

Study 111

Study Social Media Journalism Survey 111

NewsWhip

MAY 4, 2023

With this in mind, we have compiled a list of essential tools that can help others combat misinformation in 2023. The post Six tools and resources for combating misinformation in 2023 appeared first on Newswhip. The best tools for tracking misinformation 1.

Resources 78

Resources Tools Google Consumer 78

NewsWhip

MAY 10, 2023

The top publishers on Facebook in April 2023 The Daily Mail was comfortably ahead of its peers in April this year, with almost 1.5x The post Tucker Carlson dominated the top stories on Facebook in April 2023 appeared first on Newswhip. the engagement levels of its closest competitors.

Facebook 78

Facebook Hotels Sports Course 78

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.”

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Brands get tied up in knots talking culture, politics and war “2023 was a turbulent year for PR as it was for the US and the rest of the world. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

NewsWhip

FEBRUARY 1, 2023

Top publishers of this advertisement included The Daily Wire , Rumble , Western Journal , and Conservative Brief. Top headlines from the 2023 (so far) Though the game has yet to be played, brands plan their Super Bowl ads long before February comes around, and even drop hints to their ideas in the months before. article interactions.

Television 147

Television Advertising Advertising Journalism 147

Communications Conversations

JANUARY 10, 2023

I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. So, who’s on deck for 2023? One of the many social folks with a background in journalism, I’d be interested in hearing about Stephani’s experience at St. 2023 is that sometime!

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Wadds Inc.

OCTOBER 12, 2023

I’ve included an example below from a recent paper published in the Journal of Public Relations Research. Parsing a paper using the Anthropic Claude 2 large language model and asking the AI bot for a summary, key arguments, and the method takes 15 minutes. Timothy Coombs & Elina R.

Crisis Communications 116

Crisis Communications How To Crisis Analysis 116