5W PR

JULY 1, 2024

Consumers have an amplified interest in science-backed, clinically tested, safe & effective solutions for skin. As clinically backed skincare brands continue to evolve and expand their offerings, it’s important to know how to keep your consumer “at your shelf,” especially when certain SKUs are discontinued. SOURCES: [link] [link].

Trends 88

Trends Report Trade Shows Consumer 88

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution. Highlighting innovation CES 2024 is a platform for innovation.

How To 78

How To Analysis Resources Trends 78

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. In 2024, smart connected home products will take care of it for you. One of the darlings?

Trends 78

Trends Healthcare Technology Consumer 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 189

Writing Communications Marketing B2B 189

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

5W PR

FEBRUARY 29, 2024

This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention. This trend underscores a growing consumer appetite for seamlessly integrated tech in domestic spaces, emphasizing convenience, efficiency, and an elevated living experience.

Trends 78

Trends Technology Consumer Resources 78

Prowly

AUGUST 30, 2024

It allows in-house marketing teams and PR agencies to manage contacts, pitch journalists , and publish stories on behalf of their businesses or clients. While this may not be a concern for in-house teams of marketers, PR professionals in agencies can find this to be a dealbreaker. See for yourself if the tool meets your needs.

Tools 104

Tools Software Pitching Analytics 104

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And the 2024 version of the event, scheduled for Jan. CES 2024 POISED FOR GROWTH “CES 2024 is growing!

Automotive 87

Automotive Mobile Software Technology 87

Konnect Agency

MARCH 20, 2024

And just like that – Expo West 2024 has come and gone – leaving our team buzzing with excitement over the incredible innovations and trends taking over Anaheim. A remarkably impressive event every year, ExpoWest was filled with some truly fresh ideas and innovations that will shape the food and beverage industry in 2024.

Trends 52

Trends Agriculture Instagram Energy 52

Buzzstream

SEPTEMBER 3, 2024

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. For more information, visit www.buzzstream.com.

Pitching 126

Pitching How To Digital PR Data 126

Prohibition

JULY 3, 2024

This shift is largely driven by Gen Z consumers who are prioritising healthier, alcohol-free options post new-year. This indicates a growing consumer appetite for vibrant, tropical soft drinks, which brands should consider when developing new products and negotiating venues and retailers.

Sports 62

Sports Trends Consumer Retail 62

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Community Consumer Interviews 78

Konnect Agency

JANUARY 4, 2024

2024 will be the year of Winners in a High Stakes business environment. Not to mention we have an election on the horizon that is likely to shift consumer perceptions, affect ad spends and increase the overall battle for attention spans. At Konnect we’re not just saying that we are the PR and marketing agency of the future.

Ethics 52

Ethics Sports Agency Consumer 52

PRSay

OCTOBER 21, 2024

For the closing General Session of ICON 2024 in Anaheim, Calif., So, I’m glad we were able to have this conversation.” [ Jim Cowsert/Grapevine Photo ] The post ICON 2024 Recap: A Panel on ‘Strengthening Trust in a World of Disinformation’ first appeared on PRsay. That is very comforting to me — that we’re all working together.

Crisis Management 60

Crisis Management Crisis Crisis Communications Storytelling 60

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

5W PR

MAY 13, 2024

Last week, 5WPR’s Gaming and Gambling team attended SBC Summit North America 2024, and one thing is clear: the U.S. The hope is that regulators will collaborate to establish a framework that fosters business growth and consumer protection. iGaming market is at a crossroads. The post Navigating the Changing Landscape of U.S.

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Big Data Technology Industry Data 78

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

JANUARY 3, 2024

Covering cutting-edge technologies, trends, and business models, the agenda delves into the swift evolution of consumer preferences across diverse sectors. Lastly, the inaugural Shoptalk Fall conference in Chicago in 2024 adds another dimension to this dynamic series. From fashion and electronics to beauty and grocery.

Retail 78

Retail Conference Trends Technology 78

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Every four years marks a time of chaos in the political landscape of Americans across the country and 2024 is no different.

Trends 52

Trends Strategy Crisis Management Technology 52

Konnect Agency

FEBRUARY 6, 2024

According to Insider Intelligence and Influencer Marketing Hub in 2024, marketers are projected to spend over $7.14 With so much competition, there are a few key trends to take well into 2024 that can help ensure an influencer campaign stays relevant and consistently hits the mark with the right audience.

Trends 52

Trends Banking Social Media Consumer 52

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 74

Mobile Technology Automotive Trade Shows 74

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. In 2024, whither Pride? In 2024, Pride is more relevant than ever. I hope not: We all need Pride now more than ever. But the question is valid.

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Government Employee Insurance Insurance 209

5W PR

MAY 23, 2024

HUE, which stands for Hair Unites Everyone, is a beauty and lifestyle consumer event with a mission to amplify the voices and impact of startups, small Black-owned businesses, and brands that cater to the needs of Black beauty enthusiasts and consumers.

Consumer 60

Consumer Travel Trends Groups 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). 2024 media attendance is expected to be even larger.)

Automotive 71

Automotive Mobile Technology Trade Shows 71

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight.

Automotive 76

Automotive Mobile Technology Resources 76

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Speak to your PR agency – it’s what we do. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

SEPTEMBER 17, 2024

It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. For example, when the Affordable Connectivity Program announced it was ending in May 2024, Sage Singleton of Clearlink prepared to newsjack the ending date for their client Whistleout.com , a mobile and internet plans comparison site.

How To 62

How To Pitching Trends Construction 62

Bianchi Biz Blog

OCTOBER 28, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations.

Marketing 100

Marketing Crisis Local Internal 100

Prohibition

SEPTEMBER 8, 2023

Our hosts Chris Norton and Will Ockenden, have taken our sold-out influencer marketing hacks for 2024 webinar and digested into another engaging episode of the Socially Unacceptable. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before.

Marketing 62

Marketing B2C Advertising Advertising 62

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. TikTok could well surpass Snapchat in 2024.

Marketing 68

Marketing Pinterest Radio Instagram 68

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most important international events in South Korea March: Summit for Democracy The third Summit for Democracy is scheduled to take place in March 2024 in Seoul.

YouTube 95

YouTube Marketing Local Chemicals 95

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo.

Social Media 107

Social Media Privacy Brand Branding 107

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. International and Local PR Services: The PR industry in Hong Kong is sophisticated, with numerous international and local agencies offering a wide range of services.

Marketing 92

Marketing Local Crisis Management Internal 92

Bianchi Biz Blog

JULY 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 100

Marketing Tourism Local Government 100