Contently - Strategy

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image. However, the U.S.

Social Media 107

Social Media Privacy Branding Brand 107

Bianchi Biz Blog

OCTOBER 21, 2024

The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue.

Automotive 92

Automotive Trade Shows Mobile System 92

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Branding Brand Publicity 214

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October.

Communications 79

Communications Nonprofit Storytelling Education 79

Prowly

APRIL 25, 2024

The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. In this […] The post The Definitive Guide to Influencer PR in 2024 appeared first on Prowly Blog.

Agency 196

Agency Blogging Branding Brand 196

Agility PR Solutions

NOVEMBER 3, 2024

The competition is fierce. […] The post A 2024 Black Friday checklist for PR: How to prepare and maximize for peak engagement appeared first on Agility PR Solutions. Instead, they scour the web for weeks, looking for the best deals. With so many shoppers gearing up for the holiday shopping season, you can’t afford to miss out.

How To 105

How To Web Branding Brand 105

PRSay

NOVEMBER 13, 2024

Following her session, she talked with PRsay about building and maintaining a positive brand identity, enhancing trust and credibility with Disney’s large-scale audience, and navigating crises in an ever-evolving landscape. And we know that whatever is internal is external, so we [in effect] have 35,000 brand ambassadors.

Branding 68

Branding Brand Internal International 68

PRSay

OCTOBER 16, 2024

In her dynamic General Session today at ICON 2024 in Anaheim, Calif. These generations grew up in a global, connected world, and they expect the brands they support to align with their values. futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented.

Technology 109

Technology Trends Banking Newspapers 109

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 185

Social Media Video Strategy Branding 185

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. These PR and marketing trends can help you thrive in 2024. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

OCTOBER 22, 2024

By boosting native content, brands can maximize their reach while keeping messaging authentic. From micro to mega influencers, creators help brands tap into niche audiences with genuine, impactful messages. Looking Forward ADWEEK 2024 was packed with insights that reaffirmed the evolving nature of our industry.

Retail 78

Retail Privacy Advertising Advertising 78

PRSay

OCTOBER 17, 2024

For today’s consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman’s Trust Barometer. Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR.

Energy 74

Energy Consumer Social Media Leadership 74

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. In doing so, backlash from supporting issues that are “off-brand” can be mitigated.

Trends 187

Trends Video B2C Measurement 187

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 196

Analysis Tools Strategy Branding 196

PRSay

NOVEMBER 8, 2024

15, she presented a student workshop titled “Marketing Yourself as a Content Creator” during PRSSA’s ICON 2024 in Anaheim, Calif. Before her session, she talked with PRsay about being a content creator and working with brands as an influencer. This is 2024, and everybody is offended. It’s a bunch of the same.

Marketing 68

Marketing Instagram Internal International 68

PRSay

OCTOBER 15, 2024

15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif. S&T Live will continue at ICON 2024 with the following guests: Oct. PT — Ready to boost your branding and social media game? Ahead of her Oct. Sign up here.]

Company 68

Company Employee Internal International 68

5W PR

OCTOBER 24, 2024

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. At the event, this movement was underscored by brands like Nexxus and TRESemmé, who demonstrated how to achieve clean, fresh looks with minimal product.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. About Muck Rack’s State of AI in PR January 2024 Report Muck Rack’s latest State of AI in PR report was released earlier this month. We saw newsrooms grapple with rules for AI throughout 2023.

Report 182

Report Policies Survey Ethics 182

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211

Writing Communications Marketing B2B 211

Agility PR Solutions

JUNE 9, 2024

For communicators, brand loyalty is a complicated concept now as well, because there are a host of components involved that didn’t seem to matter in simpler times. Patriotism is complicated these days—there are lots of values and definitions of it, depending primarily on which side of the country’s dividing line you’re on.

Consumer 163

Consumer Branding Brand Communications 163

Sword and the Script

DECEMBER 3, 2024

In January of 2024, I spent some time with the company and published a product briefing on Propel that’s worth reading if you’ve shortlisted the company. Users can customize values including brand reach, brand prominence, brand spokesperson and brand strength to calculate this.”

Software 176

Software Measurement B2B Training 176

Prowly

FEBRUARY 25, 2025

million contacts available) Media intelligence services (extra service where Agility PR experts help out with executive briefings, custom reporting, crisis management, and reputation or brand insights) Social listening (AI-powered, covering Facebook, X, Instagram, YouTube, Reddit, etc.) you can check Vuelio pricing here ).

Tools 104

Tools Software Enterprise Crisis Management 104

PRSay

OCTOBER 30, 2024

Are you curious about how brands connect with influencers and build relationships that drive real results? Here, Dye-Anderson, a speaker at PRSSA’s ICON 2024 in Anaheim, Calif., For brands that are just starting to invest in influencer strategies, what’s your advice for getting it right? Well, influencers are the same way.

Trends 60

Trends Print Social Media Reputation 60

PRSay

JUNE 14, 2024

As we approach Juneteenth, a holiday of profound historical significance, it is crucial to reflect on its importance and the continued necessity for brands to support the Black community. Brands play a pivotal role in this effort. Supporting of the Black community Supporting the Black community extends beyond commemorating Juneteenth.

Community 145

Community Employee Groups System 145

PRSay

SEPTEMBER 5, 2024

Attending ICON 2024 can be a game-changer for PR, communications and marketing professionals at all career levels. For example, if you’re focusing on improving brand processes, then your tasks might include researching frameworks, drafting an outline, testing with a small project and refining the process based on feedback.

Conference 150

Conference Public Affairs Resources Community 150

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. Industry awards are an important part of a PR strategy, especially for B2B brands. In 2024, course-correct if you find yourself slipping toward any of these mistakes.

Industry 170

Industry Case Study B2B Resources 170

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In many ways the fundamentals of good communication, messaging and branding remain the same. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group.

Trends 139

Trends Communications Conference Leadership 139

Agility PR Solutions

JUNE 19, 2024

It […] The post How to delight your customers in 2024: 5 tips for B2B brands appeared first on Agility PR Solutions. In today’s competitive B2B landscape, where every interaction and touchpoint can make or break a relationship, the key to thriving lies in going above and beyond—in delighting your customers at every turn.

B2B 110

B2B Branding Brand How To 110

NewsWhip

NOVEMBER 5, 2024

Brands today need to understand which topics are gaining traction and how those discussions could impact them, their competitors, or their industry. In a landscape where every topic competes for attention, brands need to stay ahead of narratives that may not directly involve them but which could shape perceptions and drive future decisions.

Branding 78

Branding Brand Comparison Automotive 78

Agility PR Solutions

SEPTEMBER 9, 2024

Brand loyalty was never an easy achievement, but the metric has gotten exponentially tougher in the post-pandemic age.

Consumer 100

Consumer Branding Brand Meeting 100

ImPRessions - Crenshaw Communications

JULY 5, 2023

As a first-timer offering an outside perspective, here are a few suggestions for Cannes Lions 2024. So, as we look to Cannes Lions 2024, the industry can study issues like sustainability, diversity, and inclusivity. The post AdTech PR Expert: How To Make Cannes Lions 2024 Better Than 2023 appeared first on Crenshaw Communications.

How To 156

How To Meeting Industry Examples 156

Buzzstream

JANUARY 28, 2025

Google Trends ) The industry blew up sometime during the Pandemic when Googles John Mueller tweeted: This, combined with Googles 2024 Helpful Content Update, Link Spam Update , and foray into AI, have made PR, in general, a much more critical part of the marketing mix. About 9% prioritize collaborations with Brand teams. Cision ) 35.

Digital PR 71

Digital PR Branding Brand SEO 71

Prowly

MARCH 22, 2024

Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. In the first part of this article, we […] The post 13 Best Brand Monitoring Tools for PR Managers Compared (2024) appeared first on Prowly Blog.

Tools 104

Tools Branding Brand Reputation 104

Agility PR Solutions

APRIL 14, 2024

But new research reveals that this is not so—a new […] The post 2024’s leading brand innovators: Research finds CPG brands are far outpacing tech brands in innovation appeared first on Agility PR Solutions.

Branding 100

Branding Brand Technology Industry 100

Agility PR Solutions

NOVEMBER 29, 2023

The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content trends in 2024?

Trends 105

Trends Branding Brand Communications 105

Sword and the Script

APRIL 1, 2025

The company was brand new at the time offered a chatbot as an interface and has now unveiled its version 2.0. Later in 2024, it acquired Third Door Media in a move I thought was brilliant. Dazzle unveils 2.0 Speaking of chatbots, you might remember Dazzle from this roundup in December.

Software 159

Software Pitching SEO Tools 159