Remove 2024 Remove Content Marketing Remove Local
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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

pic.twitter.com/ImQtmiYRXn Frank Strong (@Frank_Strong) August 2, 2024 The survey did not provide a sample quantity. Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Source: PRSA/SmartBrief survey 7/31/24.

Google 157
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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

billion by 2024. PR pros must optimize content to align with these conversational queries, ensuring that it ranks well in voice search results. Voice searches also often have a strong local intent, such as finding nearby businesses or services. According to Demand Sage, there are 4.2

SEO 339
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Leveraging the 2024 Olympics for Media Attention: A Comprehensive Guide

PR for Anyone

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention.

Media 130
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Search Box Optimization: Supercharge Your SEO Results

The Proactive Report

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). Featured Snippets & Knowledge Panels Nearly 60% of Google searches end without a click in 2024.

SEO 246
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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82
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How to Pitch Journalists in 2024 (According to Journalists)

Buzzstream

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.

Pitching 126
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What Are the Best Days and Times to Post on Social Media?

Contently - Strategy

In 2024, it appears that late-day engagement is where the action is. Consider time zones, cultural norms, local events, and daily routines to tailor your posting schedule to the habits of your diverse audience. The Content Strategist is your go-to resource for developing your next content marketing strategy.