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pic.twitter.com/ImQtmiYRXn Frank Strong (@Frank_Strong) August 2, 2024 The survey did not provide a sample quantity. Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Source: PRSA/SmartBrief survey 7/31/24.
billion by 2024. PR pros must optimize content to align with these conversational queries, ensuring that it ranks well in voice search results. Voice searches also often have a strong local intent, such as finding nearby businesses or services. According to Demand Sage, there are 4.2
The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention.
While conventional SEO tactics like keyword optimization and contentmarketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). Featured Snippets & Knowledge Panels Nearly 60% of Google searches end without a click in 2024.
Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.
According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.
In 2024, it appears that late-day engagement is where the action is. Consider time zones, cultural norms, local events, and daily routines to tailor your posting schedule to the habits of your diverse audience. The Content Strategist is your go-to resource for developing your next contentmarketing strategy.
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind contentmarketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. What is Guest Blogging?
For example, if we pitch a local TV news outlet in Chicago, we might want to reach early morning producers and evening producers at different times. However, with MuckRack, we need to segment those contacts into separate pitches or lists, which can be tedious when pitching multiple local news outlets.” What Do the Experts Say?
I joined BuzzStream as Director of ContentMarketing in November of 2023. But before that, I worked for over ten years with three contentmarketing agencies and one in-house role. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.
That influx feeds local tourism in San Francisco, Carmel and the Wine Country. Northern California is a foodie destination, with visitors enjoying local specialties such as sourdough bread and local wines. All three national networks have local affiliates in the area, in addition to a few independents.
When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. Narrow it down to 2024, 2023, 2022, 2021, and even 2019 (skip 2020 to avoid COVID-19 saturation) and see what was happening in your vertical at the same time in previous years.
Not only has the company reportedly scraped its own subsidiary YouTube’s content to build its generative AI engine, Gemini—a controversial move for numerous reasons—but the company has also raced to integrate AI features directly into its core search engine product.
How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. monthly searches. monthly searches.
SEO Changes and the Market Expands as Visual and Voice Search Gains Momentum This is less of a hypothetical and more of a current reality. In mid-May 2024, OpenAI announced its new search product, GPT-4o, which introduces new audio capabilities to facilitate real-time voice conversations with the chatbot.
For example, if I wanted to contact the local NBC news site in Connecticut, I’d find the contact page in the footer and see a list of their staff. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the contentmarketing agency North Star Inbound.
We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Table of Contents Section 1 Defining Digital PR After running the BuzzStream podcast for over a year, Ive realized that many PRs define digital PR differently.
As you can see, my guest posting site slowly started to gain traffic in mid-April 2024. However, this metric gets a little less reliable if there are a lot of other contentmarketing and SEO initiatives going on at once. Although they may feel dated, many markets still rely heavily on radio and print. What Does it Impact?
Guest Posting is the Most Popular Link Building Tactic in 2024 There is somewhat conflicting data about tactics. In the screenshot below, you’ll see that Authority Hacker found that guest posting, followed by link exchanges, and creating content were the top link building tactics used today. What does it mean for you?
Then you have local SEO people building for local SEO, like the home improvement niches and stuff like that, especially in the States. Or maybe you’re a local insurance company. So I don’t know if you saw Ahrefs recently released this post of 50 best-bootstrapped backlink builders in 2024.
Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1.
Spotify’s Wrapped feature, which delivers a personalized breakdown of users’ listening trends from the year, still holds the top spot when it comes to most engaging year-in-review content — so much so that many of us, jokingly or not, are already anticipating what our 2024 Wrapped is going to look like in the middle of the summer.
When I asked “what’s the best approach for financial contentmarketing,” Google served up its familiar lineup of blue links (many from the usual suspects). The comparison reminded me of asking for directions at a gas station versus consulting with a local guide who knows exactly where you’re trying to go.
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