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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script

Below are 25 B2B marketing statistics that sum up 2024 so far. >>> Some 73% of marketers surveyed say they expect their company to face more competition in 2024, a 19-point increase over the percentage who said the same in a similar survey last year.” ( source ) 3. Creative thinking. Buyer’s choice. Competition.

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5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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Creative Trends for 2024

HMA Public Relations

2024 is almost here and Adobe is sharing some of the distinct creative design trends we can expect to see in the year ahead. Find out which elements to keep your eye on in this blog post from Justin Liggin.

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2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more

Agility PR Solutions

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators.

Study 195
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On the Ground at ADWEEK 2024: Insights We’re Implementing into Our Practice

5W PR

It’s a tool designed to eliminate tedious tasks, freeing up time for creativity and strategic thinking executed by real members of real teams. Looking Forward ADWEEK 2024 was packed with insights that reaffirmed the evolving nature of our industry.

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S&T Live From ICON 2024: Cheron Porter, APR, on Building Company Culture

PRSay

If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211