5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

Leadership 78

Leadership Conference Marketing Community 78

Prohibition

AUGUST 20, 2024

As we approach the end of summer, it’s time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk

Instagram 62

Instagram Fashion Social Media Community 62

5W PR

JULY 3, 2024

The Summer Fancy Foods Show 2024 was a vibrant display of innovation, tradition, and conscious consumerism. These colorful, creative packages are not just eye-catching but also eco-friendly, aligning with the growing consumer demand for sustainability.

Trends 78

Trends Retail Trade Shows Ethics 78

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JULY 1, 2024

Inclusive of 60+ exhibiting beauty brands, best-in-class suppliers exhibit, and a panel series where leading professional beauty entrepreneurs share key learnings in launching, growing, scaling brands, the event was a melting pot of creativity and ingenuity, showcasing the latest and greatest in the beauty world. SOURCES: [link] [link].

Trends 88

Trends Report Trade Shows Consumer 88

Solo PR Pro

DECEMBER 12, 2023

There is no Farmer’s Almanac for PR but here are three things on my mind for the PR forecast in 2024. It’s raining AI There is rain in the 2024 PR forecast. As you plan for 2024, develop your own AI playbook. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity.

Policies 68

Policies Creativity Internal International 68

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 87

Social Media Media Mobile SEO 87

Konnect Agency

OCTOBER 28, 2024

In 2024, we predicted everything from election-year chaos to the rise of Olympic trends, shrinkflation woes, and the ever-evolving role of AI. So as we peer into the eyes of 2025, we’re excited to step confidently into the new year and embrace emerging opportunities that can help amplify marketing strategies and reach new consumers.

Trends 52

Trends Marketing Travel Engineering 52

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. Consumers will adopt creative st͏rategies ͏to stretch their budgets. Look for increased adoption of cryptocurrency and blockchain technology in niche markets.

Consumer 78

Consumer Ethics Trends Mobile 78

Prohibition

SEPTEMBER 8, 2023

Influencer marketing, the art and science of leveraging popular figures to promote a brand, has evolved significantly over the years – which is the focus of our bonus episode. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before.

Marketing 62

Marketing B2C Advertising Advertising 62

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Stern + Associates

FEBRUARY 13, 2024

Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations? This approach not only enriches the organizational culture but also enhances competitiveness in an increasingly diverse global market.”

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Internal International Groups Employee 127

MaccaPR

JULY 31, 2024

Whether you’re a seasoned CPG marketer or a curious enthusiast looking for thumb-stopping content to engage with, here are my predictions for the top trends to keep in mind when developing and executing successful brand partnerships in 2024. By doing so, the Dove brand resonated with communities seeking genuine content.

Trends 62

Trends Branding Brand Marketing 62

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. I recently overheard this statement at the next table over lunch.

B2C 73

B2C B2B Agency Trends 73

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Corporate 106

Sword and the Script

MAY 14, 2024

A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing budget ? The CMO Survey polled 292 marketing leaders and asked this question.

Survey 101

Survey B2B Marketing Software 101

Medianet Australia

FEBRUARY 28, 2024

In this PR Profile, we sit down with Robyn Poole, Senior Marketing Specialist at Metso Australia, to explore her journey and achievements in marketing. From leading the launch of Australia's first hydrogen double-decker bus to preparing for Metso's Karratha Service Centre's 2024 opening.

Marketing 52

Marketing Creativity 52

Prohibition

OCTOBER 24, 2024

In today’s digital landscape, influencer marketing has become one of the most effective ways for brands to engage with their target audience. From the start, brands should set clear expectations to ensure that all content is in line with the guidelines but also need to listen to the influencer’s ideas and creative input.

Branding 62

Branding Brand Guidelines Creativity 62

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. What is SXSW?

Branding 78

Branding Brand How To Film 78

Contently - Strategy

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. Absolutely.

Content Marketing 84

Content Marketing Branding Brand Marketing 84

Contently - Strategy

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Trends 52

Trends Marketing Strategy Branding 52

PRSay

JULY 19, 2024

In honor of Paris 2024 starting on July 26 , let’s celebrate eight practices we share with Olympians that give us all a competitive advantage. The great news is, there are coaches who specialize in communications, marketing and media professionals. (I can’t even do a cartwheel, let alone a side aerial!). Prioritize mental health.

Sports 167

Sports Training Leadership LinkedIn 167

Agility PR Solutions

JULY 11, 2022

In a sort of digital domination, the esports market is taking the world by storm and growing rapidly—forecasted to reach $1.62B by 2024. On top of that, the gamer community presents creative marketers an industry of fast-churning news cycles from gaming releases, to […].

Creativity 85

Creativity Community Industry Marketing 85

Mindful Marketing

JANUARY 8, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting that among the billions of people born into this world, most seem to learn the same first words: “Mommy,” “Daddy,” “No,” and “ Mine!

Film 94

Film Creativity Video Enterprise 94

Contently - Strategy

JUNE 25, 2024

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Prohibition

DECEMBER 12, 2023

These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Mark My Words

NOVEMBER 11, 2024

It sells a myth that wasn’t even close to being a reality in 2004, let alone 2024: namely that Tyson is one of the most ferocious warriors alive, not a 58-year-old who lost 26lb in May after an ulcer flare-up that left him throwing up blood and defecating tar. It’s about creative thinking. Most boxing fans do. And Netflix knows it.”

Sports 60

Sports Radio Reputation Creativity 60

Contently - Strategy

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Sometimes, that feedback is good, and other times, not so much.

Trends 52

Trends Strategy Marketing Branding 52

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

Fashion 69

Fashion Automotive Marketing Public Affairs 69

Doctor Spin

NOVEMBER 17, 2024

2024, October 31). What PR Can Learn From Zeno At first glance, Stoicism seems worlds apart from the ethos of public relations and marketing. Marketing often hinges on people needing more stuff, status, and excitement. Please support my blog by sharing articles with other communications and marketing professionals.

Publicity 52

Publicity Wikipedia Viral Industry 52

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

JUNE 6, 2024

But magic happens when brands can authentically master best practices in content marketing, because the content that’s seemingly following you around is genuinely helpful for making an informed buying decision. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? So, what should content marketing for financial services look like in 2024?

Financial 52

Financial Content Marketing Marketing How To 52

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40