Wadds Inc.

NOVEMBER 21, 2024

Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. Its in-depth analysis of what reputation means to a modern organisation, allied to clear, actionable advice for management, measurement and crisis handling, is invaluable.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. This year the two companies polled 3,484 business executives globally.

Leadership 162

Leadership B2B Study Survey 162

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states.

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. This latest M&A deal is expected to close in Q1 of 2024. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. PR stats for 2024 curated by Meltwater.

Software 155

Software Technology Reddit B2B 155

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

JANUARY 9, 2024

PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). Staffbase has started a podcast dedicated to internal comms. Meltwater earns ISO infosec rating. In remembrance. Mark was 68. Sober AI edits.

Branding 172

Branding Brand Reddit Pitching 172

Wadds Inc.

SEPTEMBER 29, 2024

This includes challenges such as international conflicts, trade tensions and political instability. Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Geopolitics, regulatory uncertainty and reputational risks are top concerns. Deloitte.

Corporate 98

Corporate Reputation Telecommunications Study 98

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. What is SXSW?

Branding 78

Branding Brand How To Film 78

Sword and the Script

NOVEMBER 7, 2023

The full report makes several recommendations, including, “Reduce technology overlaps to improve employee experience and measurement efforts by prioritizing multichannel integration and specialized ECA capabilities that address high-impact business scenarios.” PR measurement. PR tech mentions Meltwater releases “winter” updates.

Employee 156

Employee Software Survey Report 156

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. billion ,” according to a new report from Burton-Taylor International Consulting. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ).

Survey 183

Survey Marketing B2B Study 183

Stern + Associates

SEPTEMBER 17, 2024

A Sprout Social survey revealed that 22% of job seekers are positively influenced by an active CEO on social media How to Secure Internal Buy-In for Executive Visibility 1. The New York Times’ 2024 guide on the power of thought leadership and Entrepreneur’s report on the leg up that digitally present CEOs create are two great sources.

How To 62

How To Leadership Media Training International 62

PR in High Definition

AUGUST 28, 2024

This shift in strategy is more in line with worldwide patterns, as illustrated by the European Union’s AI Act that came into force in August 2024. Safety and security : Implementing new measures to ensure AI systems are secure and do not pose risks to users or society at large.

Government 62

Government Ethics System Training 62

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Closed captions are ideal for use in accessibility measures. Following the international standards for accessibility and inclusion, businesses can show their commitment to creating a more inclusive world and increase their business potential.

Social Media 93

Social Media Media Video SEO 93

Scott Public Relations

JULY 13, 2023

It is great that they view us as a strategic partner and understand that the influence of what we bring to the mix can actually be measured,” says Brunnen Founder and Chair Taru Nikulainen. Change communication and internal communication are not far behind either. “As

Ethics 52

Ethics Survey Insurance Insurance 52

Wadds Inc.

AUGUST 8, 2024

The book covers a wide range of topics, including international comparisons of maternity provision, academia in Brazil and Spain, leading public relations in a warzone, sustaining a 40-year career as a woman, and working in public relations for the adult entertainment industry. Claire is both a Chartered PR and a Chartered Marketer.

Publicity 52

Publicity Comparison International Internal 52

Newsfile

DECEMBER 20, 2023

This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives. Top 8 AI Tools for ESG Reporting in 2024 Arabesque S-Ray – applies AI to assess sustainability performance and translate ESG metrics into scores. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Buzzstream

MARCH 5, 2025

When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. This stat comes from Cisions 2024 State of The Media Report.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? We should be looking at, okay, is this relevant?

Digital PR 98

Digital PR SEO Google Travel 98

Contently - Strategy

JUNE 12, 2024

You have an internal marketing team, and you manage a team of freelancers—writers, designers, editors, etc. Alright, our journey is over, and you’re safe and sound now back in good old 2024. You also want a platform that allows users to provide story briefs or specific instructions to individual freelancers and internal team members.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Contently - Strategy

MARCH 11, 2024

So, what should content marketing for financial services look like in 2024? It’s very common to have organizations where the client-facing and revenue-generating professionals come to internal marketing and communications staff at the 11th hour when they want materials created, often for a one-time event. Less is the operative word.

Financial 52

Financial Content Marketing Marketing How To 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). During the summer, I had the opportunity to work as a public relations intern in the clean energy space. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. How is Digital PR Measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. This creates some problems in figuring out the ROI of digital PR efforts, because in both cases, the value returned isn’t typically immediate (or immediately measurable).

Digital PR 62

Digital PR Report SEO Data 62

Maxim Behar

JUNE 12, 2024

Nowadays, in 2024, millions of people through social media tell us all sorts of things, and sometimes we – the readers, viewers, and listeners – are totally confused because, in a span of 5-10 minutes, you can read three mutually exclusive stories. But this person will be angry all day, counterproductive, and destroying themselves internally.

Ethics 69

Ethics Social Media Travel Writing 69

Buzzstream

MARCH 19, 2025

Yeah, that’s one of the tools that you can use to measure and it’s free. Downloads is only one way to measure a podcast. You could also make an internal podcast, one that’s only for your employees. It’s obviously with the election that was held in 2024. That’s I’m not there at all.

Pitching 71

Pitching How To YouTube Tools 71

Maxim Behar

AUGUST 5, 2024

I told them that they don't have to use it, and I am giving it to the state for 1 euro, but if they have something better, they can put it on the table or hold an international contest for the Bulgarian branding strategy. All governments found my ideas interesting. We discussed this with you 25-30 years ago, but now the world is different.

Government 52

Government Conference Meeting Television 52

Maxim Behar

JANUARY 28, 2024

But here we are, in 2024, we are all in social media, sharing pictures all day and night. Each country has its laws, there are international laws. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. How will we distinguish real news from fake news?

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

APRIL 11, 2024

Just observe the videos shown on international television, if shown at all. However, in 2024, the world has fundamentally changed, especially after COVID. That's the only true measure of success. We market our spa centers, though somewhat in a comical manner, urging Germans, Italians, or Spaniards to take part.

Television 59

Television System Interviews Travel 59

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. And it yeah, let’s get into kind of the successes and measuring success. How do you measure success for your clients? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Their feature set is excellent for optimizing internal linking, finding external link opportunities, and repairing broken outbound links.

Tools 62

Tools SEO Analysis Google 62

Maxim Behar

JULY 4, 2024

There is no topic more important than communication today, in 2024. Secondly, we have media that can be measured for the first time in history. Back then, there was no method to measure how popular an article or news article was in the newspaper. . – you can get a complete picture of the users at any time.

Newspapers 59

Newspapers Social Media System Writing 59

Doctor Spin

JANUARY 16, 2024

2024, January 13). 2024, January 13). Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. 2024, January 13). 2024, January 13). 1 Mafia (party game). In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

OCTOBER 22, 2024

Yet brand marketing is hard to measure , and business want some sort of number showing their investment in brand is going to good use. — Scott Brinker (@chiefmartec) October 10, 2024 Should you gate your content or not? There are good cases for – and against – gated content.

B2B 158

B2B Study eBook Marketing 158