PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In doing so, the profession has earned itself a seat at the table of overall business metrics that have historically been ruled by lower-funnel marketing tactics, such as lead generation. Improved measurements prove PR’s business impact.

Trends 187

Trends Video B2C Measurement 187

Agility PR Solutions

DECEMBER 2, 2024

In an era dominated by mobile technology, effective app marketing is more critical than ever. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty.

Trends 109

Trends Marketing Mobile Technology 109

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Buyer’s choice.

B2B 137

B2B Survey Marketing Analysis 137

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 181

B2C Strategy Retail Analysis 181

Sword and the Script

NOVEMBER 12, 2024

I do love how all the marketing and PR people that 'don't do politics' suddenly, all have marketing and PR lessons from the election. — Frank Strong (@Frank_Strong) November 9, 2024 We know the electorate is polarized, but it’s getting more polarized every day. And more precisely, how we don’t.

Marketing 200

Marketing Software Training B2B 200

Communications Conversations

JANUARY 22, 2024

10 Social Media Trends for 2024 from Arik Hanson The post 10 social media marketing trends for 2024 first appeared on Arik Hanson. See below for the full presentation. I’ll be giving this presentation again as a webinar on Thursday, Feb. You can sign up here.

Social Media 122

Social Media Trends Marketing Media 122

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

Analysis 196

Analysis Tools Strategy Branding 196

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. In 2024, course-correct if you find yourself slipping toward any of these mistakes. The post Top Ways To Lose An Industry Award in 2024 appeared first on Crenshaw Communications.

Industry 170

Industry Case Study B2B Resources 170

Agility PR Solutions

JANUARY 2, 2024

Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing mail volumes to lower their overall postage costs on the incremental growth in 2024.

How To 117

How To Marketing Publicity 117

PRSay

SEPTEMBER 5, 2024

Attending ICON 2024 can be a game-changer for PR, communications and marketing professionals at all career levels. With this guide, you’ll not only maximize your experience at PRSA ICON 2024, but also set the stage for long-term success in your career. He currently serves on the PRSA National APR Marketing Committee.

Conference 150

Conference Public Affairs Resources Community 150

Agility PR Solutions

MAY 8, 2024

B2B marketing requires a different approach compared to B2C marketing. And this is true of B2B email marketing too. The stakes are higher in the […] The post 7 B2B email marketing campaigns to inspire you in 2024 appeared first on Agility PR Solutions.

B2B 109

B2B B2C Marketing Communications 109

Agility PR Solutions

JANUARY 30, 2024

Wouldn’t it be great if there was a way of visualizing that data […] The post How heat mapping boosts data visualization: A 2024 guide for marketers appeared first on Agility PR Solutions. An endless stream of figures that you need to really concentrate on to take anything away?

Data 113

Data Marketing Meeting Report 113

Agility PR Solutions

FEBRUARY 4, 2024

Marketers, communicators and client services teams depend on winning RFPs to generate new business, but new research from law firm and professional services-focused experience management platform ikaun asserts that the battle to win them actually redirects marketing teams away from the activities that increase win rates in RFPs, which is proving that (..)

Report 113

Report Marketing Communications Publicity 113

MaccaPR

JULY 8, 2024

40% of B2B marketers say LinkedIn is their most effective lead gen channel. 77% of B2B marketers see the best organic results from LinkedIn compared to any other social platform. Ahem, this means your Company Page shouldn’t be used to showcase your own marketing materials only to sell sell sell!)

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

Agility PR Solutions

APRIL 9, 2024

In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you. We’ll be shedding some light on the most notable trends in 2024 to help with this First, […] The post 8 event marketing trends to watch out for in 2024—and some to avoid appeared first on Agility PR Solutions.

Trends 103

Trends Marketing Publicity 103

Agility PR Solutions

FEBRUARY 7, 2024

Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. New research from mobile-industry growth acceleration platform Liftoff examines the app landscape in 2024, and how app marketing professionals are responding to today’s challenges.

Trends 109

Trends Mobile Marketing Consumer 109

PRSay

OCTOBER 25, 2024

14, during PRSSA’s ICON 2024, Chodzko was on a panel discussing news releases in sports PR. What’s your advice for students who are starting college and interested in sports marketing? Before the session, he talked with PRsay about his work with the Angels and growing up in a family of Los Angeles Dodgers diehards.

Sports 122

Sports Travel Newspapers Media Relations 122

Agility PR Solutions

JULY 1, 2024

After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and B2B2C marketing in which content has become a central driver of sales success with […] (..)

B2B 120

B2B Study Report Marketing 120

Buzzstream

JANUARY 26, 2024

The quick summary is that Google and Yahoo’s new email standards will be effective starting February 2024. The rules begin in February 2024, but not for everyone. February 2024 – There are no major penalties at the start. June 1, 2024 – Bulk senders must have implemented one-click unsubscribe.

Google 133

Google Guidelines SEO Reputation 133

Agility PR Solutions

JANUARY 25, 2024

There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm.

Publicity 120

Publicity Marketing 120

Agility PR Solutions

DECEMBER 10, 2023

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive (..)

Agency 120

Agency Analysis Web Marketing 120

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored.

Trends 128

Trends Communications Conference Leadership 128

Agility PR Solutions

MARCH 31, 2024

As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is impacting the sector and the future of influencer marketing and advertising strategies. (..)

Marketing 103

Marketing Advertising Advertising Agency 103

Agility PR Solutions

JULY 30, 2024

Smart retail marketers and communicators are already thinking ahead to the 2024 holiday-shopping season and preparation—and already realizing that a bevy of challenges await.

Retail 109

Retail Data Analytics Marketing 109

Agility PR Solutions

JANUARY 10, 2024

While business owners and marketers understand this complexity, many still look for fast and easy solutions, thus getting into traps of outdated and poor-quality SEO techniques. 2024 is here. Link building becomes more complex year by year.

SEO 113

SEO Marketing Publicity 113

Sword and the Script

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. the 2024 edition report is based on 2023 data). Sword and the Script Media can help with B2B marketing, PR and social media. I first learned of the data from Marketing Charts. ON24 has published a new study that provides some insight.

B2B 121

B2B Study Report Product Launch 121

PR for Anyone

JULY 27, 2024

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention.

Media 130

Media Pitching Local Training 130

NewsWhip

JANUARY 3, 2024

This is a guest post from Marshall Manson, a globally-minded communications and marketing leader with more than 25 years of experience building and managing businesses. 2024’s year of elections Here is the least surprising data point of the year so far: When it comes to interest in elections, the U.S.

Data 113

Data Strategy Branding Brand 113

Agility PR Solutions

FEBRUARY 15, 2024

Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience.

Video 113

Video Strategy Marketing Consumer 113

Agility PR Solutions

FEBRUARY 28, 2024

While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value.

Conference 117

Conference Marketing Company Trends 117

Prowly

MAY 16, 2024

Here are some tools that will […] The post 20 Best Outreach Tools for PR, Sales and Marketing – a 2024 List (w/ Features & Pricing) appeared first on Prowly Blog. The problem may lie in the kinds of tools you’re (not) using and today we’re going to help you with just that.

Tools 104

Tools Marketing Blogging 104

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 At CES 2024, Yanfeng debuted its EVI (Electric Vehicle Interior) concept.

Automotive 112

Automotive Technology Transportation Trade Shows 112

Agility PR Solutions

JUNE 2, 2024

Chief marketing officers are clear, confident, and intentional in where Generative AI integration and application will deliver the best results in marketing process improvement and execution in 2024, reveals new CMO Council research.

Technology 97

Technology Marketing Survey 97

Prowly

MAY 17, 2024

The PR software market gives you a wide range of options to choose from – and a hard time to choose the best one for you. Prowly Muck Rack Cision […] The post Top 5 Meltwater Alternatives in 2024 appeared first on Prowly Blog. Who is the competition for Meltwater?

Comparison 104

Comparison Software Blogging Marketing 104

Agility PR Solutions

MAY 29, 2024

According to research, nearly 70 percent of marketers have successfully harnessed social media marketing to boost their lead acquisition. You may […] The post 5 surefire social media lead generation tactics for 2024 appeared first on Agility PR Solutions.

Social Media 109

Social Media Media Marketing Publicity 109

Agility PR Solutions

JANUARY 3, 2024

Christmas came early for marketers across the globe last month, as the long-awaited Pinterest Predicts Trends Report for 2024 was finally released. The Hatch Lifestyle team pick their favorite trends appeared first on Agility PR Solutions.

Pinterest 109

Pinterest Trends Report Branding 109

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105