Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

PRSay

NOVEMBER 8, 2024

15, she presented a student workshop titled “Marketing Yourself as a Content Creator” during PRSSA’s ICON 2024 in Anaheim, Calif. How did you market yourself as a content creator and stand out in a crowded space? This is 2024, and everybody is offended. At my company, we do a lot of college marketing.

Marketing 66

Marketing Instagram Internal International 66

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 183

Social Media Video Strategy Branding 183

Sword and the Script

NOVEMBER 12, 2024

I do love how all the marketing and PR people that 'don't do politics' suddenly, all have marketing and PR lessons from the election. — Frank Strong (@Frank_Strong) November 9, 2024 We know the electorate is polarized, but it’s getting more polarized every day. And more precisely, how we don’t.

Marketing 201

Marketing Software Training B2B 201

Agility PR Solutions

MAY 8, 2024

B2B marketing requires a different approach compared to B2C marketing. And this is true of B2B email marketing too. The stakes are higher in the […] The post 7 B2B email marketing campaigns to inspire you in 2024 appeared first on Agility PR Solutions.

B2B 103

B2B B2C Marketing Communications 103

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. In 2024, course-correct if you find yourself slipping toward any of these mistakes. The post Top Ways To Lose An Industry Award in 2024 appeared first on Crenshaw Communications.

Industry 170

Industry Case Study B2B Resources 170

Agility PR Solutions

JANUARY 2, 2024

Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing mail volumes to lower their overall postage costs on the incremental growth in 2024.

How To 112

How To Marketing Publicity 112

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In doing so, the profession has earned itself a seat at the table of overall business metrics that have historically been ruled by lower-funnel marketing tactics, such as lead generation. Improved measurements prove PR’s business impact.

Trends 184

Trends Video B2C Measurement 184

Agility PR Solutions

APRIL 9, 2024

In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you. We’ll be shedding some light on the most notable trends in 2024 to help with this First, […] The post 8 event marketing trends to watch out for in 2024—and some to avoid appeared first on Agility PR Solutions.

Trends 98

Trends Marketing Publicity 98

Agility PR Solutions

FEBRUARY 7, 2024

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators.

Study 194

Study Social Media Trends Financial 194

Agility PR Solutions

JANUARY 30, 2024

Wouldn’t it be great if there was a way of visualizing that data […] The post How heat mapping boosts data visualization: A 2024 guide for marketers appeared first on Agility PR Solutions. An endless stream of figures that you need to really concentrate on to take anything away?

Data 108

Data Marketing Meeting Report 108

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

Analysis 196

Analysis Tools Strategy Branding 196

Agility PR Solutions

JULY 30, 2024

Smart retail marketers and communicators are already thinking ahead to the 2024 holiday-shopping season and preparation—and already realizing that a bevy of challenges await.

Retail 103

Retail Data Analytics Marketing 103

Prowly

MAY 16, 2024

Here are some tools that will […] The post 20 Best Outreach Tools for PR, Sales and Marketing – a 2024 List (w/ Features & Pricing) appeared first on Prowly Blog. The problem may lie in the kinds of tools you’re (not) using and today we’re going to help you with just that.

Tools 104

Tools Marketing Blogging 104

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 176

B2C Strategy Retail Analysis 176

Prowly

MAY 17, 2024

The PR software market gives you a wide range of options to choose from – and a hard time to choose the best one for you. Prowly Muck Rack Cision […] The post Top 5 Meltwater Alternatives in 2024 appeared first on Prowly Blog. Who is the competition for Meltwater?

Comparison 104

Comparison Software Blogging Marketing 104

Agility PR Solutions

JUNE 2, 2024

Chief marketing officers are clear, confident, and intentional in where Generative AI integration and application will deliver the best results in marketing process improvement and execution in 2024, reveals new CMO Council research.

Technology 92

Technology Marketing Survey 92

MaccaPR

JULY 8, 2024

40% of B2B marketers say LinkedIn is their most effective lead gen channel. 77% of B2B marketers see the best organic results from LinkedIn compared to any other social platform. Ahem, this means your Company Page shouldn’t be used to showcase your own marketing materials only to sell sell sell!)

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

PR for Anyone

JULY 27, 2024

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention.

Media 130

Media Pitching Local Training 130

PRSay

OCTOBER 25, 2024

14, during PRSSA’s ICON 2024, Chodzko was on a panel discussing news releases in sports PR. What’s your advice for students who are starting college and interested in sports marketing? Before the session, he talked with PRsay about his work with the Angels and growing up in a family of Los Angeles Dodgers diehards.

Sports 120

Sports Travel Newspapers Media Relations 120

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Agility PR Solutions

JUNE 2, 2024

Chief marketing officers are clear, confident, and intentional in where Generative AI integration and application will deliver the best results in marketing process improvement and execution in 2024, reveals new CMO Council research.

Technology 85

Technology Marketing Survey Publicity 85

Agility PR Solutions

JULY 1, 2024

After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and B2B2C marketing in which content has become a central driver of sales success with […] (..)

B2B 115

B2B Study Report Marketing 115

Agility PR Solutions

FEBRUARY 4, 2024

Marketers, communicators and client services teams depend on winning RFPs to generate new business, but new research from law firm and professional services-focused experience management platform ikaun asserts that the battle to win them actually redirects marketing teams away from the activities that increase win rates in RFPs, which is proving that (..)

Report 108

Report Marketing Communications Publicity 108

Agility PR Solutions

FEBRUARY 7, 2024

Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. New research from mobile-industry growth acceleration platform Liftoff examines the app landscape in 2024, and how app marketing professionals are responding to today’s challenges.

Trends 103

Trends Mobile Marketing Consumer 103

Agility PR Solutions

MARCH 31, 2024

As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is impacting the sector and the future of influencer marketing and advertising strategies. (..)

Marketing 98

Marketing Advertising Advertising Agency 98

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

Leadership 78

Leadership Conference Marketing Community 78

Agility PR Solutions

DECEMBER 10, 2023

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive (..)

Agency 115

Agency Analysis Web Marketing 115

Agility PR Solutions

MAY 29, 2024

According to research, nearly 70 percent of marketers have successfully harnessed social media marketing to boost their lead acquisition. You may […] The post 5 surefire social media lead generation tactics for 2024 appeared first on Agility PR Solutions.

Social Media 103

Social Media Media Marketing Publicity 103

Agility PR Solutions

APRIL 28, 2024

Video is the most popular consumer medium, and that goes double for marketing and communications. New research from video editing platform Filmora explores the top video marketing trends that are shaping the industry today—emphasizing the need for businesses to implement video content in their marketing strategies to improve ROI ASAP.

Video 98

Video Trends Industry Marketing 98

Agility PR Solutions

NOVEMBER 13, 2024

Email marketing continues to be a cornerstone of digital marketing, evolving rapidly to meet the demands of consumers in a fast-paced digital world. With over 4 billion email users globally, the potential reach and impact of email marketing are immense.

Strategy 98

Strategy Marketing Meeting Consumer 98

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored.

Trends 135

Trends Communications Conference Leadership 135

Agility PR Solutions

DECEMBER 18, 2023

New research from data-driven software recommendation firm GetApp reveals the contrary—more than one-third (36 percent) of small and midsize businesses say that […] The post Even in the age of AI, marketing interns will be in higher demand in 2024 appeared first on Agility PR Solutions.

Internal 98

Internal International Software Marketing 98

Sword and the Script

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. the 2024 edition report is based on 2023 data). Sword and the Script Media can help with B2B marketing, PR and social media. I first learned of the data from Marketing Charts. ON24 has published a new study that provides some insight.

B2B 121

B2B Study Report Product Launch 121

Prohibition

AUGUST 20, 2024

As we approach the end of summer, it’s time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales. Get in touch today to find out how we could help you.

Instagram 62

Instagram Fashion Social Media Community 62

PRSay

SEPTEMBER 5, 2024

Attending ICON 2024 can be a game-changer for PR, communications and marketing professionals at all career levels. With this guide, you’ll not only maximize your experience at PRSA ICON 2024, but also set the stage for long-term success in your career. He currently serves on the PRSA National APR Marketing Committee.

Conference 86

Conference Public Affairs Resources Community 86

PRSay

AUGUST 7, 2024

During a virtual Town Hall on July 31, PRSA members received a sneak preview of the robust programming available at ICON 2024 at the Anaheim Marriott in Anaheim, Calif., Making and mastering your point Netta Dobbins, principal consultant and owner of Netta Dobbins Marketing & Communications in Nashville, Tenn.,

Conference 86

Conference Crisis Crisis Communications Communications 86