Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. The post Living at the Intersection of Beauty, Technology, and Innovation appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Technology 78

Technology Product Launch Analysis Storytelling 78

MaccaPR

JANUARY 13, 2025

Prepare yourself, and your clients, for the year ahead Welcome to 2025! The trends we saw in 2024 indicate AI will be integrated into every aspect of PR, revolutionizing how we work in 2025. In 2025, data should be an influencer behind every PR plan strategy. Social media consumption is on track to overtake linear TV by 2025.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Prowly

FEBRUARY 26, 2025

In-house teams and agencies that stay ahead know mentions are still important (and probably will be forever), but also put a lot of effort into starting movements ignited by quality content that results in target audience loyalty and engagement. Not in 2025! Is this the right way to go? The key thing is, you don't need to start big.

Digital PR 104

Digital PR Case Study SEO Measurement 104

The Hoffman Agency

FEBRUARY 3, 2025

Silicon Valley, CA February 3, 2025 The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffmans San Jose headquarters.

Enterprise 36

Enterprise Storytelling Agency Leadership 36

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MARCH 19, 2025

Keep your show engaging with storytelling, behind-the-scenes insights, and compelling narratives. It’s 2025 by the time this goes live, it’ll be 2025. Doug, does every brand need a podcast in 2025? Does every brand need a podcast in 2025? Any predictions for where podcasts are headed in 2025?

Pitching 71

Pitching How To YouTube Tools 71

Bianchi Biz Blog

AUGUST 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prowly

MARCH 6, 2025

Ask the average marketer about their wish list for 2025 and building a memorable brand identity is guaranteed to be one of their top desires. Marketing campaigns, advertising, storytelling, social media, customer experience. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image.

Branding 80

Branding Brand How To Guidelines 80

The Hoffman Agency

JANUARY 13, 2025

Nuclear energy has an image problem which, while distinct from that of fossil fuels, will need careful thought from a storytelling perspective. A priority for semiconductor companies in 2025 should be focusing on their own proactive tech stories, not on reacting to every external development beyond their control.

Trends 36

Trends Energy Technology Storytelling 36

The Hoffman Agency

JANUARY 13, 2025

Nuclear energy has an image problem which, while distinct from that of fossil fuels, will need careful thought from a storytelling perspective. A priority for semiconductor companies in 2025 should be focusing on their own proactive tech stories, not on reacting to every external development beyond their control.

Trends 63

Trends Energy Technology Storytelling 63

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. For 2025, Waymo is going to be my go-to ride, and I cant wait to try out the new Zoox robotaxis currently running around San Francisco.

Tourism 52

Tourism Travel Creativity Community 52