Prowly

FEBRUARY 3, 2025

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. And oftentimes, it's the lack of an effective brand research strategy. TRY PROWLY FOR FREE What is brand research? The result?

Examples 104

Examples Branding Brand How To 104

Agility PR Solutions

DECEMBER 2, 2024

Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty.

Trends 105

Trends Marketing Mobile Technology 105

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

5W PR

JANUARY 29, 2025

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. Beauty PR firms can use these insights to position brands as leaders in cutting-edge beauty.

Trends 78

Trends Storytelling Consumer Technology 78

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104

Writing Communications How To Internal 104

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

PRSay

MARCH 5, 2025

To that end, 2025 might be the year that we dump the dreaded unique visitors per month metric for the media websites where we place client stories. Those high-profile placements still have merit, but mentions in trade publications or on podcasts can also bring powerful results for brands.

Media Relations 95

Media Relations Measurement Media Tools 95

5W PR

FEBRUARY 21, 2020

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).

Branding 157

Branding Brand Chemicals Consumer 157

Prowly

FEBRUARY 28, 2025

But it's 2025, and these PR KPIs no longer make that much sense, for several reasons. If you get high impressions or media pickups, it won't necessarily result in more meaningful engagement, increased brand credibility, or more sales. There is no brand sentiment analysis. Lack of tangible impact.

Analytics 104

Analytics Measurement Tools Social Media 104

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. You can monitor the online buzz about your brand and quickly answer any comments shared by users. Brand awareness is more than numbersits about making an impact. How does it work?

Software 104

Software Reputation Examples How To 104

Prowly

FEBRUARY 20, 2025

Globe Newswire Starting price: $195 per press release GlobeNewswire is a press release distribution service that helps businesses share news with media, investors, and consumers through targeted distribution options. Therefore, its services are now offered under the GlobeNewswire brand.

Analytics 104

Analytics SEO Engineering Financial 104

MaccaPR

JANUARY 13, 2025

Prepare yourself, and your clients, for the year ahead Welcome to 2025! The trends we saw in 2024 indicate AI will be integrated into every aspect of PR, revolutionizing how we work in 2025. In the era of AI, though, brand authenticity is crucial. In 2025, data should be an influencer behind every PR plan strategy.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Well, not literally.

Print 104

Print Strategy How To Newspapers 104

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

Bianchi Biz Blog

OCTOBER 28, 2024

At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. In the diverse media landscape of Mexico companies must be prepared to manage crisis proactively and maintain a positive brand image and reputation. million users TikTok : 74.14

Marketing 101

Marketing Crisis Local Internal 101

Agility PR Solutions

MARCH 2, 2022

Social media aims at maintaining an excellent brand reputation. billion users in 2025. Imagine the amount of content being consumed and […]. According to Statista, the social media industry is expected to grow to 4.41 Statistics by Datareportal reveal that an average social media user spends about 2.5

Social Media 170

Social Media Media Reputation Consumer 170

5W PR

JANUARY 29, 2025

The days of simply showcasing the newest gadgets are over; todays brands must stand behind their advancements with clear intent. Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. How Was This Reflected at CES 2025?

Technology 78

Technology Healthcare Television Customer Service 78

NewsWhip

MARCH 10, 2025

In a similar way to TikTok , Instagram has become a key part of publisher distribution strategies and brand building in 2025. Thanks to research by Pew and others, we now know that a significant percentage of news consumers get their news directly from social media, often without ever going to a news website.

Sports 78

Sports Instagram Analysis Report 78

Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. Start monitoring print media mentions and get a better overview of how your brand is performing.

Print 104

Print Tools Software Media 104

Konnect Agency

MARCH 19, 2025

Were still walking on Cloud 9 after experiencing all that Expo West 2025 had to offer. If you attended, you know that the energy was high, the tote bags were THE status symbol, and brands pulled out all the stops to capture attention. BelliWelli & Rudis Photo Booths Branded photos made easy? Lesson learned? The takeaway?

Trends 52

Trends Fashion Energy Travel 52

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news. Video Content (Still!) Wondering what the key difference is to previous years?

Social Media 62

Social Media Trends Media Video 62

Bianchi Biz Blog

JUNE 24, 2024

Photo: Consumer Technology Association (CTA)® CES 2025 is less than six months away, which means, if you haven’t already, it’s time for automotive and mobility supplier marketers and communicators to get to planning. The show will take place January 7-10, 2025. Lock-in your spot: CES space fills up fast.

Automotive 68

Automotive Mobile Technology B2B 68

Buzzstream

DECEMBER 6, 2024

So, this post should help you determine the best HARO (and Connectively) alternative for 2025. The European Federation of Journalists (which represents over 295,000 journalists in 44 countries) just announced they will stop posting on X in January 2025. However, look for that to change in 2025. Did I mention its free?

Case Study 116

Case Study Pitching B2B Tools 116

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Nonprofit 78

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

Prohibition

MARCH 20, 2025

2025 is already shaping up to be a year of bold ideas and imaginative campaigns particularly in the Food and Drink sector. From sky-high stunts to immersive rush hour takeovers and unexpected product disruptions, brands are thinking big and delivering memorable moments that truly resonate with consumers.

Consumer 62

Consumer Social Media Branding Brand 62

OnePitch

DECEMBER 19, 2024

The Consumer Electronics Show (CES) 2025 , one of the worlds most influential tech events, is right around the corner, taking place in Las Vegas, Nevada, from January 710, 2025.

Conference 52

Conference Report Technology Consumer 52

The Hoffman Agency

MARCH 12, 2025

If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. Heres the list of Asian companies and innovations that made their mark at CES 2025 according to CNN. and Lenny Kravitz. and Lenny Kravitz.

B2B 36

B2B Trade Shows Biotechnology Branding 36

NewsWhip

OCTOBER 30, 2024

As these users search for an alternative, the question that has come up the most is: What do we actually need in a social listening tool in 2025 and beyond? Each platform is unique in the way content is consumed and shared, not to mention the different audiences you might reach.

Tools 78

Tools Reddit Viral Instagram 78

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

Digital PR 62

Digital PR Report SEO Data 62

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Branding 71

Branding Brand Marketing Fashion 71

Bianchi Biz Blog

JUNE 27, 2024

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Print Marketing Local 90

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . NewsWhip was a great addition with real-time stories and insights across a variety of topics informing content, activations, brand strategies, and on-property pull-through.

Travel 109

Travel Data Industry Hotels 109

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

Marketing 78

Marketing Community Trends Technology 78

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion.

Report 109

Report Government Financial Trends 109

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87