5W PR

NOVEMBER 4, 2024

Venture Capital Trends to Watch in 2025: Strategic Insights for a Transformative Year Ahead As we look toward 2025, the venture capital (VC) landscape is poised for transformation. Cautious Optimism Continues Amid Global Growth Entering 2025, the VC world holds onto a cautiously optimistic outlook.

Trends 88

Trends Healthcare Reputation Financial 88

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Nearly three-quarters (72%) believe digital PR is more challenging in 2025 than in 2024. Its also harder to sell to clients and stakeholders in 2025 (45%).

Digital PR 71

Digital PR Branding Brand SEO 71

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Prowly

DECEMBER 17, 2024

Great for brands and agencies who need to meticulously monitor the entire social landscape. Established brands and agencies looking for enterprise-level solutions. To be quite honest here, a lot of the time, you're simply paying way more for the brand's name. While used by PR professionals, it's not a dedicated PR tool.

Comparison 104

Comparison Software Tools Analytics 104

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104

Writing Communications How To Internal 104

Prowly

FEBRUARY 3, 2025

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. And oftentimes, it's the lack of an effective brand research strategy. TRY PROWLY FOR FREE What is brand research? The result?

Examples 104

Examples Branding Brand How To 104

Prowly

MARCH 4, 2025

Thats why weve broken down the five biggest PR trends shaping 2025. When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. Let's dive in! That said, you cant deny how much AI has increased efficiency and improved the ability to analyze large amounts of information quickly.

Trends 104

Trends Reddit Pitching Data 104

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. The post Talkin’ Reputation.

Reputation 78

Reputation Crisis Insurance Insurance 78

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. The definition of online presence management is the practice of overseeing how a brand, business, or individual appears on digital platforms. Stay abreast of changes by.

SEO 104

SEO Analytics Tools Google 104

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104

Examples How To Product Launch Print 104

Prowly

FEBRUARY 28, 2025

You can't improve what you don't measure. Today, we show you everything you need to know about press release analytics: what to measure, when and how. Today, we show you everything you need to know about press release analytics: what to measure, when and how. Shift towards measurable business goals.

Analytics 104

Analytics Measurement Tools Social Media 104

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. You can monitor the online buzz about your brand and quickly answer any comments shared by users. Brand awareness is more than numbersits about making an impact. How does it work?

Software 104

Software Reputation Examples How To 104

Buzzstream

APRIL 2, 2025

A different team member wrote each chapter, encompassing everything from digital PR history to tactics to measuring performance. It’s no longer just a link-building tactic; it can grow a brand. JBH has used campaigns, like “dream job” initiatives , to promote products and build brand awareness.

Digital PR 62

Digital PR Branding Brand SEO 62

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Well, not literally.

Print 104

Print Strategy How To Newspapers 104

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. What is digital PR and does it need a rethink?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. The definition of online presence management is the practice of overseeing how a brand, business, or individual appears on digital platforms. Stay abreast of changes by.

SEO 104

SEO Analytics Tools Google 104

5W PR

JANUARY 29, 2025

From real-world experiences to lasting connections to measurable change, this years CES was about making an impact. The days of simply showcasing the newest gadgets are over; todays brands must stand behind their advancements with clear intent. How Was This Reflected at CES 2025?

Technology 78

Technology Healthcare Television Customer Service 78

Contently - Strategy

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Yes, stay on top of trending topics Please don’t interpret my downplaying of meme utilization in your brand strategy as encouraging you to avoid social media trends altogether. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Trends How To Travel 95

PRSay

AUGUST 6, 2024

Make them: Short While PR quotes measure in the triple digits, journalists use much shorter quotes. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies.

Writing 182

Writing Automotive System Leadership 182

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. The post Talkin’ Reputation.

Reputation 78

Reputation Crisis Insurance Insurance 78

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sending out a release just for the sake of it risks alienating journalists and muddying your brands credibility. Does it align with the intended outlet or journalists area of focus?

Writing 78

Writing How To Product Launch Crisis 78

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

Digital PR 62

Digital PR Report SEO Data 62

Axia PR

APRIL 7, 2025

At Axia Public Relations, we build programs that deliver earned media, thought leadership, and online visibility for ambitious brands. In Q1, we sharpened our focus, upgraded our social media and SEO team, added new client partnerships, and launched upgraded service packages already producing measurable results.

SEO 62

SEO Leadership Measurement Social Media 62

Buzzstream

MARCH 19, 2025

Tune in to learn how to appear on podcasts and use them for brand awareness and link generation. If I want to be a guest on different podcasts, I’m probably seeking to improve my brand authority in some way, my personal brand or my company brand authority. You’re a brand new brand. Vince: Yeah.

Pitching 71

Pitching How To YouTube Tools 71

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JANUARY 21, 2025

As we kick off 2025, social media platforms are already making major updates that impact us advertisers. For smaller brands, this is a great way to test new creatives and styles which could then help with your paid social strategy down the line. 3D Social media blogger. Social media platform, online social communication concept.

Community 62

Community Tools Strategy LinkedIn 62

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion.

Report 109

Report Government Financial Trends 109

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sending out a release just for the sake of it risks alienating journalists and muddying your brands credibility. Does it align with the intended outlet or journalists area of focus?

Writing 78

Writing How To Product Launch Crisis 78

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion.

Report 78

Report Government Financial Trends 78

PR in High Definition

AUGUST 28, 2024

A well-thought-out PR strategy for the upcoming year can help you build stronger relationships, elevate your brand, and navigate potential crises with ease. Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. Monitor, Measure, and Adjust – PR is not a set-it-and-forget-it activity.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Konnect Agency

JANUARY 19, 2021

market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. We recommend this approach not only because it helps you build your brand, but because we see more success when our clients hone in on various stages versus a single area. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Buzzstream

MARCH 5, 2025

Purchasing the credit unlocks the graphic, which you can then edit, add your branding, and work into a campaign. You can then export to CSV: The Pro version costs only $10/mo, which gives you unlimited access and is a much cheaper alternative to some of the major brand monitoring tools. You can even request the data and design files.

Digital PR 62

Digital PR Pitching Study Google 62

Maxim Behar

AUGUST 5, 2024

Let's talk a bit about communications and how information is shared from one place to another – from the idea of the Bulgarian brand to the women's boxing competition at the Olympics. As you said, the idea of the Bulgarian brand has been around for 20-25 years and, unfortunately, remains just that – an idea. Welcome, Maxim.

Government 52

Government Conference Meeting Television 52

5W PR

NOVEMBER 18, 2024

It was a privilege to join distinguished speakers from the entertainment, food/beverage, and retail sectors, engaging with top marketers on trends from the rise of convenience stores and social media evolution to restaurant industry shifts, nostalgia-driven branding, and AI’s role in marketing.

Strategy 60

Strategy Leadership Product Launch Retail 60

Flatiron Communications

JANUARY 17, 2025

Jason) Kelce In a recent post on resources for discovering podcasts, I noted that 2025 will be a year when those in the PR profession must reconcile the desire by clients for coverage in legacy media versus the potentially greater impact of a whole new cadre of earned media platforms. Not Gonna Lie Podcaster Kylie (Mrs. They have legs.

Journalism 28

Journalism Resources Twitter YouTube 28

Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Survey 215

Survey B2B Marketing Measurement 215

5W PR

JANUARY 10, 2025

Social media has irrevocably transformed the travel industry, and 2025 is no exception. Visual Content Dominance Visual content has always been a cornerstone of travel marketing, but in 2025, it will take center stage. Personalization and AI In 2025, personalization is key to effective travel marketing.

Travel 146

Travel Social Media Marketing Ethics 146