Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Great for brands and agencies who need to meticulously monitor the entire social landscape. Established brands and agencies looking for enterprise-level solutions. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Prowly

MARCH 4, 2025

Thats why weve broken down the five biggest PR trends shaping 2025. When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. Let's dive in! That said, you cant deny how much AI has increased efficiency and improved the ability to analyze large amounts of information quickly.

Trends 104

Trends Reddit Pitching Data 104

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104

Examples How To Product Launch Print 104

5W PR

JANUARY 29, 2025

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. Beauty PR firms can use these insights to position brands as leaders in cutting-edge beauty.

Trends 78

Trends Storytelling Consumer Technology 78

PRSay

DECEMBER 9, 2024

She works with scientists, storytellers and educators around the globe to craft PR campaigns using scientific research. Here, she talks about protecting the National Geographic brand, synthesizing complex scientific research to create impactful campaigns, and understanding challenges and opportunities ahead.

Communications 79

Communications Nonprofit Storytelling Education 79

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. You can monitor the online buzz about your brand and quickly answer any comments shared by users. Brand awareness is more than numbersits about making an impact. How does it work?

Software 104

Software Reputation Examples How To 104

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

MaccaPR

JANUARY 13, 2025

Prepare yourself, and your clients, for the year ahead Welcome to 2025! The trends we saw in 2024 indicate AI will be integrated into every aspect of PR, revolutionizing how we work in 2025. In the era of AI, though, brand authenticity is crucial. In 2025, data should be an influencer behind every PR plan strategy.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

PRSay

APRIL 2, 2025

The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America, Reuters Institute and more. Copyright 2025 Ann Wylie.

Writing 88

Writing Newspapers Examples Training 88

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. From the rise of AI-powered content to the growing importance of niche communities, here we explore the rising trends that are reshaping how brands connect with their audiences. Video Content (Still!) Its authenticity!

Social Media 62

Social Media Trends Media Video 62

Notified

MARCH 31, 2025

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didnt yet exist. Jeff Bezos mandated thisnot as a writing drill, but as a litmus test. If an idea couldnt be distilled into a clear, compelling statement of customer value, it wasnt worth pursuing.

Strategy 130

Strategy Writing Storytelling Brand 130

PRSay

AUGUST 6, 2024

“Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies. Instead, paraphrase.

Writing 182

Writing Automotive System Leadership 182

Medianet Australia

JANUARY 23, 2025

As 2025 unfolds, the public relations (PR) landscape is undergoing a seismic transformation. Emerging technologies and shifting audience expectations are redefining how brands communicate. From AI-powered storytelling to the rise of micro-influencers, 2025 promises to be a game-changer for PR professionals.

Publicity 52

Publicity Storytelling Trends Technology 52

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MARCH 19, 2025

Tune in to learn how to appear on podcasts and use them for brand awareness and link generation. Keep your show engaging with storytelling, behind-the-scenes insights, and compelling narratives. Uh, and more and more, all sophisticated search algorithms are looking for brand authority. You’re a brand new brand.

Pitching 71

Pitching How To YouTube Tools 71

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Branding 71

Branding Brand Marketing Fashion 71

Critical Mention

MAY 8, 2018

By 2025, they’ll make up 75% of the global workforce. They know storytelling can happen with just about any visual: a 6.5-second Like we mentioned before, talking a lot about your brand alone won’t resonate with this generation. We’ve got the formula that’ll show you show you a great way to learn from this generation.

Mobile 90

Mobile Education Technology Examples 90

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Contently - Strategy

AUGUST 8, 2024

Other music streaming platforms like YouTube Music and Tidal eventually released their own versions, and even non-music brands, like the fitness app Peloton , followed suit. Shopify is a great example of a B2B brand breaking down high-level data into a digestible year in review that’s relevant to the goals of its base.

How To 52

How To Data Trends Software 52

Buchanan PR

DECEMBER 22, 2024

As we look to 2025, several emerging patterns signal a transformative year for social media. From immersive brand experiences to hyper-personalized content, 2025 is poised to redefine how we interact in the digital space. But what lies ahead? However, ongoing discussions about a potential TikTok ban in the U.S.

Social Media 90

Social Media Trends Viral Media 90

Prowly

FEBRUARY 21, 2025

A brand audit is a health check for your brand: a way to determine how people perceive you and where you stand against your competitors. You can use a brand audit to benchmark your brand's performance, determine your brand equity and main brand elements, and in general, find out what people think of you.

Branding 104

Branding Brand How To Analysis 104

Prowly

MARCH 6, 2025

In short, social is a major part of PR in 2025. The difference between social media for marketing and PR is that marketing is primarily preoccupied with building a brand and an audience and selling a product or service directly (and indirectly). Is there a full-on crisis brewing?

Social Media 104

Social Media Media Measurement Analysis 104

Prowly

MARCH 6, 2025

That's brand identity: the distinct visual representation of a brand. Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping public perception and keeping the messaging consistent for you or your client's brand.

Branding 80

Branding Brand How To Guidelines 80

The Hoyt Organization

FEBRUARY 21, 2025

With tailored, results-driven solutions, we help your brand rise above the noise and thrive in a crowded market. trillion by 2025. To seize these opportunities, brands need more than visibilitythey need marketing strategies that inspire trust and foster lasting loyalty. Let us elevate your success and make your vision a reality.

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Tourism Strategy Hotels Travel 52

The Hoffman Agency

JANUARY 13, 2025

In navigating everything from a new US president to chip industry tension, tech brands must not lose sight of the need to tell a unique and compelling story. Nuclear energy has an image problem which, while distinct from that of fossil fuels, will need careful thought from a storytelling perspective.

Trends 36

Trends Energy Technology Storytelling 36

The Hoffman Agency

JANUARY 13, 2025

In navigating everything from a new US president to chip industry tension, tech brands must not lose sight of the need to tell a unique and compelling story. Nuclear energy has an image problem which, while distinct from that of fossil fuels, will need careful thought from a storytelling perspective.

Trends 63

Trends Energy Technology Storytelling 63

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. The brilliance of this campaign lies in its simplicity and alignment with Doritos core brand identity.

Tourism 52

Tourism Travel Creativity Community 52