Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Prowly

FEBRUARY 3, 2025

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. And oftentimes, it's the lack of an effective brand research strategy. TRY PROWLY FOR FREE What is brand research? The result?

Examples 104

Examples Branding Brand How To 104

5W PR

JANUARY 29, 2025

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. Beauty PR firms can use these insights to position brands as leaders in cutting-edge beauty.

Trends 78

Trends Storytelling Consumer Technology 78

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104

Writing Communications How To Internal 104

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. Dazzle unveils 2.0 The price tag is $534.5

Software 159

Software Pitching SEO Tools 159

Bianchi Biz Blog

OCTOBER 21, 2024

The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Show organizers say more than 19,000 people were expected to attend this year.

Automotive 92

Automotive Trade Shows Mobile System 92

5W PR

JANUARY 29, 2025

The days of simply showcasing the newest gadgets are over; todays brands must stand behind their advancements with clear intent. Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. How Was This Reflected at CES 2025?

Technology 78

Technology Healthcare Television Customer Service 78

Stern + Associates

JANUARY 17, 2025

Watch: Agentic AI: A Primer on the Next Big Thing in Tech Paul Daugherty is a visionary technology leader who recently retired from his role as CEO of Accentures Technology Group.

Meeting 110

Meeting Technology Groups Ethics 110

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Well, not literally.

Print 104

Print Strategy How To Newspapers 104

Buzzstream

APRIL 2, 2025

It’s no longer just a link-building tactic; it can grow a brand. Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. Do you see this kind of strategy changing at all in 2025?

Digital PR 62

Digital PR Branding Brand SEO 62

MaccaPR

JANUARY 13, 2025

Prepare yourself, and your clients, for the year ahead Welcome to 2025! The trends we saw in 2024 indicate AI will be integrated into every aspect of PR, revolutionizing how we work in 2025. In the era of AI, though, brand authenticity is crucial. In 2025, data should be an influencer behind every PR plan strategy.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Bianchi Biz Blog

OCTOBER 28, 2024

Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates. In the diverse media landscape of Mexico companies must be prepared to manage crisis proactively and maintain a positive brand image and reputation. million users TikTok : 74.14

Marketing 101

Marketing Crisis Local Internal 101

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. Now, what about 2005?

Technology 60

Technology Content Marketing Social Media Facebook 60

Bianchi Biz Blog

JUNE 24, 2024

Photo: Consumer Technology Association (CTA)® CES 2025 is less than six months away, which means, if you haven’t already, it’s time for automotive and mobility supplier marketers and communicators to get to planning. The show will take place January 7-10, 2025. Lock-in your spot: CES space fills up fast.

Automotive 68

Automotive Mobile Technology B2B 68

PRSay

AUGUST 6, 2024

. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies. Instead, paraphrase.

Writing 182

Writing Automotive System Leadership 182

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

The Hoffman Agency

MARCH 12, 2025

As Delta’s brand ambassador, Kravitz injected a new level of dynamism into the airlines keynote at the iconic Sphere with a live immersive concert experience Of course, products still took centre stage. As Ed Bastion, CEO of Delta Air Lines, said in his keynote , innovation springs from the imagination, with technology following.

B2B 36

B2B Trade Shows Biotechnology Brand 36

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Wearable Devices. What’s more?

Consumer 97

Consumer Meeting Mobile Study 97

OnePitch

DECEMBER 19, 2024

The Consumer Electronics Show (CES) 2025 , one of the worlds most influential tech events, is right around the corner, taking place in Las Vegas, Nevada, from January 710, 2025. This years event promises groundbreaking keynote speeches from notable figures like Nvidia CEO Jensen Huang, Delta CEO Ed Bastian, and even will.i.am

Conference 52

Conference Report Technology Consumer 52

Medianet Australia

JANUARY 23, 2025

As 2025 unfolds, the public relations (PR) landscape is undergoing a seismic transformation. Emerging technologies and shifting audience expectations are redefining how brands communicate. From AI-powered storytelling to the rise of micro-influencers, 2025 promises to be a game-changer for PR professionals.

Publicity 52

Publicity Storytelling Trends Technology 52

Buzzstream

FEBRUARY 13, 2025

Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. Looking at the other side, many publishers actively seek removal from these technologies.

SEO 62

SEO Journalism Radio Google 62

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Brett: Technology is now woven throughout the fabric of today’s travel.

Travel 109

Travel Data Industry Hotels 109

PRSay

DECEMBER 7, 2021

In response to tracking restrictions from Apple and Google, and new privacy laws in California and Europe , brands are rushing to collect their own information on consumers, toward the goal of building detailed customer profiles. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

Marketing 78

Marketing Community Trends Technology 78

Bianchi Biz Blog

JUNE 27, 2024

This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders. Also, as businesses globalize and PR practices undergo significant changes, companies in India face the issue of balancing local strategies while building a comprehensive global narrative.

Meeting 90

Meeting Print Marketing Local 90

Critical Mention

MAY 8, 2018

By 2025, they’ll make up 75% of the global workforce. Like we mentioned before, talking a lot about your brand alone won’t resonate with this generation. So, let’s think, what’s the most sophisticated technology out there available to the average consumer? Make your messaging short, sweet, with a lot of visuals.

Mobile 90

Mobile Education Technology Examples 90

Reputation Us

APRIL 12, 2023

As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).” Once you understand what you are getting into from a technological standpoint, it’s essential to forecast a true reflection of the perspective your stakeholders have about AI.

Reputation 88

Reputation Financial Training Enterprise 88

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. You might also be interested in: Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR?

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Reputation Us

APRIL 12, 2023

As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).” Once you understand what you are getting into from a technological standpoint, it’s essential to forecast a true reflection of the perspective your stakeholders have about AI.

Reputation 78

Reputation Financial Training Enterprise 78

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Authentic in-store experiences.

Social Media 54

Social Media Tools Enterprise Marketing 54

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Brands only stand out when their communications are clear, and they can respond quickly in a uniform way. We help them do that.

Interviews 78

Interviews Corporate Survey Technology 78

Victorious PR

DECEMBER 8, 2022

In fact, the market is predicted to surpass $6 trillion by 2025. Maybe you are a crypto startup or have created a new NFT or even blockchain technology. But, PR is essential to the mainstream adoption of blockchain technology. Strong Brand and Identity. Whatever it may be, PR is essential to the success of that project.

Real Estate 52

Real Estate Education Advertising Advertising 52

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Brands only stand out when their communications are clear, and they can respond quickly in a uniform way. We help them do that.

Interviews 78

Interviews Corporate Survey Technology 78

Buzzstream

JANUARY 21, 2025

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. As I mentioned, we dont know precisely what AI technologies like GPT-4 use as datasets. Until now.

Data 71

Data Local Groups Corporate 71

Shift Communications

SEPTEMBER 13, 2017

However, given the sheer volume of companies that see the opportunity in “revolutionizing” finance, shadow banking continues to grow the competitive landscape to a size where any one brand has minimal chance of breaking through. Take small business lending, for example. Consider in-app advertising to fintech/finserv related sites.

Banking 79

Banking Financial Advertising Advertising 79

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87