Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. 3 recent surveys predict #B2B #marketing budgets will get a boost in 2025 1. Sagefrog : 41% expect bigger budgets in 2025 3. It was a theme among the contributions to my annual marketing and communications predictions post for 2025.

Google 157

Google Course Survey YouTube 157

Prowly

FEBRUARY 13, 2025

MEASURE YOUR BRAND SENTIMENT NOW #4 Competitive benchmarking By comparing your reputation metrics against your competitors, you can get insights into industry standards. This online reputation management tool may be particularly beneficial for companies that aim to enhance their media relations and boost their storytelling capabilities.

Software 104

Software Reputation Examples How To 104

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

MARCH 18, 2025

Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. That snappy quote is widely attributed to Jeff Bezos, who of course founded Amazon. It famously took Bezos and Amazon close to a decade before it turned into a profit.

Film 91

Film Retail Course Pitching 91

PRSay

AUGUST 6, 2024

Make them: Short While PR quotes measure in the triple digits, journalists use much shorter quotes. One frustrated writer says: “Most quotes in press releases sound like the teacher in Charlie Brown cartoons: ‘Wah wah wah wah.’” So how can you make your sound bites sound better? Instead, paraphrase.

Writing 181

Writing Automotive System Leadership 181

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MARCH 19, 2025

Keep your show engaging with storytelling, behind-the-scenes insights, and compelling narratives. Yeah, that’s one of the tools that you can use to measure and it’s free. It’s 2025 by the time this goes live, it’ll be 2025. Doug, does every brand need a podcast in 2025? Yeah, for sure.

Pitching 71

Pitching How To YouTube Tools 71

Prowly

MARCH 6, 2025

In short, social is a major part of PR in 2025. Here's how to measure social media performance for public relations and which metrics to use: Engagement (beyond vanity metrics) Why it matters for PR: Unlike marketing, PR doesn't just chase likes and shares. This is where sentiment analysis in tools, such as Prowly, come in handy.

Social Media 104

Social Media Media Measurement Analysis 104

Prowly

FEBRUARY 21, 2025

START MEASURING THE RIGHT KPIS How to do a successful brand audit, step by step How does one conduct a brand audit in the first place? Next, set SMART goals goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. Finally, determine evaluation metrics to measure success. well into action!

Branding 104

Branding Brand How To Analysis 104

The Hoyt Organization

FEBRUARY 21, 2025

trillion by 2025. Whether launching a luxury hotel or putting a new restaurant on the map, we offer strategies that deliver measurable results. Our approach included tailored campaigns for each property, combining media coverage, local engagement, and industry storytelling to amplify their success.

Tourism 52

Tourism Strategy Hotels Travel 52