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PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. In the PR Trends 2025 report , 32% of respondents say that hyper-personalization will be their priority from this point forward. TRY PROWLY FOR FREE Prowly never stops improving.
Pitching the media has always been a cornerstone of public relations strategy, but as we head into 2025, the rules of engagement are rapidly changing. Successful […] The post Pitching media in 2025: Adapting to the new norms of digital journalism and audience expectations first appeared on Agility PR Solutions.
TRY PROWLY FOR 7 DAYS FREE The post 15 Top Magazines in the US to Pitch in 2025 appeared first on Prowly. Find journalists based on location, topics of interest, previously published articles, and many other details. And the best part is, you can give it a try for free.
Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors. Prowly is one such tool, offering a 7-day free trial so you can experience it for yourself.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. 📆 March 25th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 4:30 PM GMT
CES 2025 – the largest in-person independently audited tech event in the world – continues to grow and is tracking to beat the 2024 version of the show in attendance, media representatives and exhibitors. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.
Learn how PR professionals can create effective media pitches in 2025 with personalization, multimedia content and authentic storytelling to build lasting journalist relationships The post Mastering the Art of Media Pitches in 2025: A Guide for the Modern PR Professional appeared first on.
The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. What features does it offer?
Thats why weve broken down the five biggest PR trends shaping 2025. Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. A hyper-personalized pitch is far more likely to get noticed and result in actual press hits.
The word reasoning is buzzy across generative AI circles pitched as the anecdote to hallucinations. A company spokesperson said in an email that Ask AIQ is currently in beta with about 80 customers and expects the product to be generally available in Q2 of 2025. PRophet takes a different approach to finding media contacts to pitch.
Connecting with reporters Be part of their conversation and their world before making that pitch to a reporter on LinkedIn, Schweitzer advised. A common mistake that media relations practitioners make is pitching story ideas to journalists without first establishing a connection with them.
Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Nearly three-quarters (72%) believe digital PR is more challenging in 2025 than in 2024. Its also harder to sell to clients and stakeholders in 2025 (45%).
Because people buy stories, not sales pitches. How-to Guide with Examples (2025) appeared first on Prowly. One successful PR campaign is Spotify's Wrapped , where they allow users to show their favorite artists and tracks of each year, leaning into users' needs for social sharing and individuality. #3
Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Most customers hate being sold to and they would much rather hear a story than another sales pitch. 2025 Guide appeared first on Prowly. TRY PROWLY FOR 7 DAYS FREE What is brand recognition?
All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. The post 25+ Best Press Release Distribution Services to Use in 2025 appeared first on Prowly. Where can I distribute a press release?
As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.
Anyone can do outreach for links in 2025. In this post, Ill show you the five simple steps for successful link building outreach in 2025. Personalization makes or breaks your email pitch. The CHAMP method ensures your pitch is effective. So, I need to build a list of blogs to pitch that cater to PRs and SEOs.
So, this post should help you determine the best HARO (and Connectively) alternative for 2025. The European Federation of Journalists (which represents over 295,000 journalists in 44 countries) just announced they will stop posting on X in January 2025. Tip: As of writing, many journalists are leaving X and heading to BlueSky.
Moreover, you can effectively pitch user stories and monitor online mentions via robust media monitoring and social listening tools. Prezly Prezly focuses on contact management and email pitching while providing a dedicated online newsroom feature.
You might also be interested in: Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025 Meet the Podcaster: David Kiley, Senior Content Editor and Podcast Host for WardsAuto 5 Secrets for A Successful Automotive Media Pitch The post On the Scene: The 2024 Battery Show appeared first on Bianchi PR.
After seeing a 15% boost in senior-level executive attendance in 2024, CES is positioned to dominate the world of tech news once again in 2025. Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever.
Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. They want a pitch, press release and story that effectively says, Our company is awesome and now its even more awesome. The reality is thats not a story.
Pitching the media is tough. Because too many pitches are generic, irrelevant, or just kind ofbad. But even great pitches wont always land - and thats not failure, its intel. Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response.
Opportunity: Despite all of this, your company will have up to five days to connect with media at the show – for conversations, demonstrations and more, if you target the right reporters, develop a compelling story and pitch as early as possible. CES takes place in the entertainment capital of the world, dazzling Las Vegas.
It’s no secret, media pitching these days can be a challenge. Here are 5 secrets for a successful automotive media pitch: 1. or attention-grabbing can make your automotive pitch stand out. If you want to learn more about Bianchi PR’s media pitching expertise, give a click here.
So, if you are thinking of doing some guest posting in 2025, I highly suggest giving this a watch/listen. You look at a lot of these sitesand I want to get into this nextbut, when you’re evaluating sites, which to pitch guest post, I feel like that’s important as well. Are you pitching ideas for them?
These reporters are the go-to voices for healthcare trends, investment insights, and medical innovationsand theyll be front and center for the big announcements at JPM 2025. If youre looking to make sure your latest health tech or medical breakthrough gets the coverage it deserves, its essential to know which journalists will be attending.
As a PR pro, you know the game is all about staying ahead of trends and keeping a sharp eye on the industrys every move. One of the best ways to level up your skills? Getting out there, swapping stories, and learning from the best in the biz. Conferenceswhether in-person or onlineare where the magic happens.
The journalists are most likely getting inundated with pitches. So, for me, digital PR means using really good quality content, really good quality stories that are really timely, and traditional PR tactics to pitch stories to the media to earn rather than pay for links. Do you see this kind of strategy changing at all in 2025?
Looking ahead to 2025, what trends do you see on the broadcast news horizon? I think it’s important that we have a candid relationship with each other. Because we’re all humans. We’re not computers. If you want the fairest representation, [then providing us with a story’s] context is important. We are all trying to figure out streaming.
As they’re losing their jobs, unfortunately, [journalists are] coming to us as PR professionals, pitching ideas to us because they now have to pitch ideas to newsrooms to sell a story to make a living. That’s a trend I see continuing to happen in 2025. That trend is going to continue, so we need to be prepared to handle that.
We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. 1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. This is when magic really starts to happen.
Not in 2025! For example, AI can help you organize notes, draft a pitch, and even generate responses that mirror a personal conversation with a journalist. As a result, you're competing against hundreds of pitches in a limited space. Strategy Focused on pitching stories and hoping for placement.
2025 is upon us and so is the New Year's prep! Predictions are at the forefront of a lot of companies minds and we've decided to compile some of the journalists to watch who may be interested in covering 2025 tech/VC predictions.
You can do digital PR without content, like pitching expert commentary to a journalist. But mostly, it is done by creating content and pitching it to journalists, like creating data-driven city studies. I don’t need someone to pitch me their link to replace a broken one. We’ll get into that next.
I pitched a proposal to the CIPR Research Fund in the Spring last year to work with Socially Mobile graduates with lived experience of this issue to understand why progress is so limited. 2025) The Missing Women Report. We dedicate the report to you and hope that it gives a much-needed voice to the issues that you raised. Shepherd, J.,
I copied an excerpt from the episode transcript : JULIA GALEF: Are we going to get to full self-driving cars by the year 2025? politics, it would be very difficult to imagine it happening by 2025 in the U.S. Why is it so important to make accurate predictions in tech, and for PR to try to guess correctly too? Just think about it.
The Consumer Electronics Show (CES) 2025 , one of the worlds most influential tech events, is right around the corner, taking place in Las Vegas, Nevada, from January 710, 2025.
The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.
Case in point comes via this pitch sent in confidence by a major non-profit health organization dedicated to saving lives from a life threatening disease. SIG FILE - Off-Target Ire The anonymous tipster writes: I received the pitch below a few minutes ago, and knew I must share it with you. However you CAN pitch death.
The primary signal of a link spam penalty on this list was an abrupt flat traffic gain starting June 2025, while links steadily rose. before pitching. For example, someone pitches you a statistic that would really make an article that you wrote more appealing and vice versa. That, to me, is much more natural than these networks.
One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual.
Heres the list of Asian companies and innovations that made their mark at CES 2025 according to CNN. And you should strongly consider how you can make your pitch experiential and entertaining. The experience age demands nothing less.
Media pitches written by automotive PR pros who understand the latest trends and issues , as well as your target audience, have a much stronger chance of getting a reporter’s attention. You might also be interested in: Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR?
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