Ronn Torossian

FEBRUARY 7, 2025

Learn how media relations is evolving in 2025 with AI tools, social media platforms and personalized outreach replacing traditional PR strategies and press releases. The post The Changing Landscape of Media Relations in 2025: Adapting to the Digital Age appeared first on.

Media Relations 248

Media Relations Media Social Media Tools 248

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 A separate Forbes analysis found that consumers often have negative reactions to AI-generated content, and many (especially Millennials and Gen Z) can easily spot it in advertisements, email copy, social media posts, and calls to action.

Trends 97

Trends Branding Brand Publicity 97

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. The post 7 Best Prowly Alternatives to Try in 2025 appeared first on Prowly.

Comparison 104

Comparison Software Tools Analytics 104

Garrett Public Relations

DECEMBER 3, 2024

Planning your PR and media relations for 2025? With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time? It can be overwhelming to know where to start.

Media Relations 96

Media Relations Publicity Media Small Business 96

5W PR

JANUARY 17, 2025

To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers. Successful destination marketing in 2025 demands a laser focus on specific traveler segments.

Tourism 78

Tourism Travel Marketing Local 78

Agility PR Solutions

JANUARY 16, 2022

In the pandemic age, digital shopping has become even more ubiquitous in almost every household, and social media is playing a big part. New research from professional services firm Accenture finds that the $492 billion global social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2

Social Media 156

Social Media Media Industry Branding 156

5W PR

JANUARY 6, 2025

As the world moves into 2025, this model remains a cornerstone of many successful SaaS businesses. By carefully crafting the free and premium offerings, providing a seamless user experience, and leveraging data-driven insights, brands can optimize their freemium model to drive conversions and achieve long-term success in 2025 and beyond.

Data 78

Data Agency Groups Community 78

Prowly

MARCH 4, 2025

Thats why weve broken down the five biggest PR trends shaping 2025. This can help you examine media coverage, social media patterns, and audience sentiment in real time. To capture their interest, reference their recent work, interests, or social media activity to show that youve done your research.

Trends 104

Trends Reddit Pitching Data 104

Agility PR Solutions

APRIL 8, 2025

Its no secret that social media has changedthe traditional media landscape over the last decade. In 2025, studies show that more Americans than ever before are turning to social media and influencers as sources of information.

Social Media 110

Social Media Study Report Strategy 110

Prowly

FEBRUARY 20, 2025

It focuses on clear and timely communication with external stakeholders: customers, clients, media professionals, such as journalists, and the wider public. Examples include: company announcements, social media content, organic and paid media campaigns, press releases, etc. RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104

Writing Communications How To International 104

Prowly

FEBRUARY 20, 2025

Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. This includes social media, websites, online review platforms, SEO performance, and more.

SEO 104

SEO Analytics Tools Google 104

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. The post Talkin’ Reputation.

Reputation 78

Reputation Crisis Insurance Insurance 78

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Notified

JANUARY 10, 2025

Thanks to social media, our world has become more visual. And i n 2025, press releases must also go beyond text to capture attention and drive engagement.

Social Media 289

Social Media Media Publicity 289

Onclusive

FEBRUARY 12, 2025

Super Bowl LIX: Top social moments, Eagles' win, Kendrick Lamars halftime buzz, and the most talked-about brands. Key insights from Onclusive Social!

Social Media 195

Social Media Media Branding Brand 195

Agility PR Solutions

MARCH 2, 2022

Social media aims at maintaining an excellent brand reputation. According to Statista, the social media industry is expected to grow to 4.41 billion users in 2025. Statistics by Datareportal reveal that an average social media user spends about 2.5 hours of his day on social media networks.

Social Media 170

Social Media Media Reputation Consumer 170

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. And even in "formal" B2B industries, having an online presence on social media is a must. These are some great ways to increase brand visibility through socials.

Branding 104

Branding Brand How To Measurement 104

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. An all-in-one tool like Prowly isnt only known for its robust media database. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact.

Examples 104

Examples Branding Brand How To 104

Sword and the Script

JANUARY 21, 2025

HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. Heres the back story , but the cliff notes are social media had changed the media landscape when I got home. Sagefrog : 41% expect bigger budgets in 2025 3.

Google 157

Google Course Survey YouTube 157

Sword and the Script

APRIL 1, 2025

The company says Ask AIQ, processes premium and licensed data from 226 markets in 75 languages which enables businesses to pull insights from across news, social media, broadcasts, and regulatory documents. Many have turned to influencers and non-traditional media platforms for news. The price tag is $534.5

Software 159

Software Pitching SEO Tools 159

Prowly

FEBRUARY 20, 2025

This hands-on approach increases the likelihood of meaningful media coverage rather than just online placement. You can send press releases through traditional wire services, post them on your company website, do social media distribution, or pitch them directly to journalists. per release $129.99 per month $209.99

Analytics 104

Analytics SEO Engineering Financial 104

Prowly

FEBRUARY 28, 2025

START MEASURING YOUR PRESS RELEASE PERFORMANCE Why traditional PR metrics are holding you back Traditionally, PR professionals have judged the success of a press release by metrics such as impressions, media pickups, and open rates. But it's 2025, and these PR KPIs no longer make that much sense, for several reasons.

Analytics 104

Analytics Measurement Tools Social Media 104

Sword and the Script

DECEMBER 31, 2024

My analysis, based on my own monthly reports for the last ~5 years, suggests things arent looking much better in 2025 either. A genuine commentary on the problems at Cision One PR vendor we did not say goodbye to in 2024 was Cision. Read more: New products and problems across PR software land [PR Tech Sum 60] Number 7.

B2B 151

B2B Marketing Leadership Study 151

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A good reputation management tool should alert you to customer feedback and discussions about your brand on social media, review sites, and in various online forums. How to do it?

Software 104

Software Reputation Examples How To 104

PRSay

JANUARY 16, 2025

With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. That is as far from public relations as you can get. Teresa Valerio Parrot , Ed.D.,

Ethics 146

Ethics Publicity Crisis Film 146

Prowly

APRIL 16, 2025

Reactive PR typically includes: Media monitoring: tracking news and social media to identify relevant opportunities or risks quickly. Rapid response: quickly creating and distributing statements, commentary, or engaging with media inquiries from your target audience.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news. Video Content (Still!) Its authenticity!

Social Media 62

Social Media Trends Media Video 62

PRSay

MARCH 5, 2025

Amid the confusion and uncertainty of this media industry shakeup, one thing is clear: We must rethink our PR strategies and prioritize quality over quantity in earned media coverage. To that end, 2025 might be the year that we dump the dreaded unique visitors per month metric for the media websites where we place client stories.

Media Relations 97

Media Relations Measurement Media Tools 97

MaccaPR

JANUARY 13, 2025

Prepare yourself, and your clients, for the year ahead Welcome to 2025! Here are four predictions relating to AI, media consumption habits, cross-functional comms alignment and crisis communications and how to best prepare for the year ahead. In 2025, data should be an influencer behind every PR plan strategy.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Reputation Us

FEBRUARY 12, 2025

Application deadline for the Nonprofit Reputation Accelerator is Friday, February 28, 2025 @ 6:00 pm ET. public, political, media, social media) Reputation Enhancement Plan. An actionable 2025 reputation enhancement plan Support. APPLY HERE ! An assessment of the nonprofits current reputation internally (e.g.,

Nonprofit 78

Nonprofit Reputation Crisis Community 78

Landis PR

DECEMBER 9, 2024

By Brianne Miller As the holiday season approaches, communications professionals often find themselves caught between year-end deadlines and the desire to enjoy a stress-free December (who wants to crunch social media numbers while sipping eggnog? Document what worked and pencil it in for 2025. Photo courtesy of Pixabay 1.

Communications 59

Communications Analysis Report Media Relations 59

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Prowly

FEBRUARY 20, 2025

Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. This includes social media, websites, online review platforms, SEO performance, and more.

SEO 104

SEO Analytics Tools Google 104

Contently - Strategy

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Delegating social media research to a team member can be a worthwhile move, but that doesn’t mean they need to spend half their workdays scrolling.

Content Marketing 95

Content Marketing Trends How To Travel 95

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. This marks a major step forward in personalized health tech, expanding access to vital insights with ease.

Technology 78

Technology Product Launch Analysis Storytelling 78

Prowly

MARCH 12, 2025

The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Social media platforms, online news, broadcast , and, you guessed it, newspapers.

Print 104

Print Strategy How To Newspapers 104