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Drawbacks of mega sports marketing accounts like the Super Bowl and Olympics for PR

Agility PR Solutions

9), or the 2026 and 2028 Olympics, means that management has plans for their advancement. Many PR people think that being assigned to a Super Bowl account (this years game will be played on Feb.

Sports 100
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How K-Beauty Brands Can Succeed in the U.S. Market with a Strategic Media and Influencer Communications Plan 

5W PR

through 2028. A well-executed influencer strategy not only drives awareness and creates UGC but also builds trust and authenticity among audiences eager to embrace new beauty trends. Leveraging Market Growth and Demand for Innovation The global K-beauty market was valued at $10.2 billion in 2021 and is projected to grow at a CAGR of 10.6%

Brand 78
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Promoting Esports Betting Platforms Through Strategic PR Partnerships

5W PR

billion by 2028. The esports betting market has grown into a multibillion-dollar industry, with projections showing it will reach $4.39 This rapid growth stems from increasing viewership, mainstream acceptance of competitive gaming, and rising interest in esports wagering.

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5 roles of artificial intelligence in digital PR—and how to optimize them

Agility PR Solutions

billion by 2028. In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion U.S. dollars, with projections indicating it will surpass 107.5

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12 best practices for increasing your organic reach on social media

Agility PR Solutions

Statista projects that there will be over 6 billion social media users by 2028. In 2024, over 5 billion people were using social media platforms. As the number of users rises, so does your potential audience. At the same time, as social media usage increases, reach is stagnating.

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4 eCommerce PR trends that are sure to impact your brand in 2023

Agility PR Solutions

percent between 2023 and 2028. The eCommerce business market was expected to hit US$16.6 trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 Driving success in such a competitive […].

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry.